6 replies
have any of the auto responder experts found a better open, response and click through with either just plain text or using one of the aweber html templates for a broadcast?

I normally send any broad cast out as plain text. What have others experienced on this?

Steve
#aweber #html #text
  • Profile picture of the author iYingHang
    Originally Posted by TrafficMystic View Post

    have any of the auto responder experts found a better open, response and click through with either just plain text or using one of the aweber html templates for a broadcast?

    I normally send any broad cast out as plain text. What have others experienced on this?

    Steve
    HTML will allow you to track opens and CTR.

    Cheers!
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    • Profile picture of the author supermom_in_ny
      I tried it. The results were the same. I find that the subject line of the email is a more important factor. Now, when you are trying to sell an email marketing campaign to a business owner, they tend to be persuaded more by a customized template...

      Just sharing my personal experience. Hope it helps.

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  • Profile picture of the author nadia712
    I've wondered this too - it seems like every single mass-sent email I get from IMers is plain text. I can only think of one email list I subscribe to that sends out HTML emails, actually - and that's Andy Jenkins' (very funny guy, by the way - check him out). Is there a reason for the massive proliferation of plain text emails, or is it just laziness?

    I personally much prefer the look of HTML - and, as someone else has mentioned, it has better tracking capabilities than plain text. So that's what I use. But if it sucks at keeping the attention of readers and doesn't encourage a high CTR.. well, then, I guess I better get on the plain text bandwagon.
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  • Profile picture of the author Texjd
    It's been tested many times, txt emails get through more often. That's the key.

    BTW, tracking opens with html versions isn't always accurate for many reasons.

    If I was going to pick the one most important aspect of an email it would have to be the subject line as mentioned above.
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  • Profile picture of the author PVReymond
    It depends, anyway HTML allows you to track everything.

    On the other hand I suggest you do your own test, this way you are sure what works for you.

    Thanks,
    ^PV Reymond
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