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Do you prefer video or text product review?

by matrix1989
17 replies
I've been working with both, video and text.

video has a 1% higher conversion rate so far, but it also has a much higher bounce rate




so just out of curiosity? which do you prefer?
#prefer #product #review #text #video
  • Profile picture of the author kimkitch
    For a product review i would always go with the video especially if it is a physical demonstration of how the product works.

    Regards

    Kim
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  • Profile picture of the author Istvan Horvath
    It is mainly a matter of personal preference and taste... unless you take in account that roughly half of the population of North America don't posses enough literacy skills to understand a public bus schedule - and they prefer video
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  • Profile picture of the author Mark Jordan
    Video. It is easier to understand something that is seen and heard. It is also much easier to establish trust with a consumer through video. However, if the consumer is really interested I don't think having it in a video or text format would matter.
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  • Profile picture of the author Lasse Borg
    I would say that it defenitely depends on the product, but in general I have a tendensy to watch a video rather than read a lot of text.
    Maybe you could combine the two with a little bit of introduction text and a short video linked to that? Could that work for you?
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  • Profile picture of the author Kezz
    For me, if I'm checking something out to buy I always read text reviews first as I don't want to waste my time or bandwidth on a video unless I've established I'm at least a little bit interested.

    Then, if the text reviews are compelling enough I might look for some video reviews to help me finalized a purchasing decision.

    So I suppose you could say I read more text reviews, but I look at video reviews when I'm closer to actually buying.

    I don't know if that's the case for many others, but if it is it might say something about the ability of video to actually close a sale.
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  • Profile picture of the author Ryan Blass
    From my own experience, video has a higher conversion rate. I personally prefer videos as well.
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  • Profile picture of the author Quentin
    Personally I like a mix of both. A video up the top with text underneath.

    70% of visitors are readers and 30% are visual and audio

    Quentin
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  • Profile picture of the author thunderbird
    I usually prefer reading myself. It is so much faster to read than wait for someone to say something.
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  • Profile picture of the author The Dotcom Hippie
    I prefer text most of the time. Video is just way too slow.
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  • Profile picture of the author KreCi
    I prefer reading. I never ever watch videos until I want to see something done on the computer screen as it takes a lot of time and if someone is disturbing me it is harder to understand what someone is saying on video...
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  • Profile picture of the author Mystical1
    I would prefer if given an option of both.And the video shouldn't start automatically.
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  • Profile picture of the author quickcashstrategy
    Banned
    video marketing work better and more easily than article or any other method to get traffic that's why i love Video marketing
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  • Profile picture of the author Richard N Adams
    Personally I *always* prefer text. I'm always busy and want to get an answer quickly so I can't be bothered to sit through a long video. With text I can quickly scan, grab the nuggets I need and make a decision. Video causes me to click straight back and go off to your competitor.

    All the best,
    Richard
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    • Profile picture of the author brainoberry
      It depends upon the nature of product and also on personal choices. Few prefer to go with video for some as it helps to understand better how the product works whereas for some that require more details and are a bit complicated I go with reading the text only for better understanding.
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  • Profile picture of the author Anonymous Affiliate
    For a review? then it's gotta be video: much easier to show around the product features and benefits.
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  • Profile picture of the author Lee Wilson
    Nothing gets me to the back button quicker than a video, but I'm obviously not the majority.
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    • Profile picture of the author Dima
      Always only text.
      Videos never, they are really slow!
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