Offline Market Can Be a Killer.
A killer of your own brain, efforts and good willing.
A couple weeks ago we started a IM campaign to dominate the rankings for a big city (name) real estate. Huge market. Lot's of real estate agencies in the market, fighting each other. Great place to life. Lot's of money to be made.
Now, 3 weeks later we're starting to dominate top stops for "city name real estate", "buy apartment in city name" or "buy villa in city name", etc etc.
All the good keywords are getting hammered by our new network of sites. Traffic is increasing everyday and visitors come to us after searching different "buy" keywords.
So, this morning we had our first meeting. We had chosen one of the biggest real estate agencies in town to get it going.
They don't EVEN care about Google, rankings, traffic, leads... cause they have annual advertising in a real estate directory - where you need to search inside for a particular city - one damn directory that ranks bellow one of our sites and it's complicated as a old mule.
Ouch. I am freaked out. Are they just plain ignorant or I am losing my skills to talk people to a objective that will make them much richer at the end of the year?
Guess it's time to open a real estate agency in their city and take them out of business, huh?