All these while, I've been using the One-Time Offer / Downsell approach. You probably are familiar with this sales funnel already. Basically, after a customer buys your Front-End product, he goes on to view your OTO. He buys - good. If he doesn't, he goes to your Downsell page where you offer a 'lite version' of the OTO at a lower price, thus converting some more sales which would otherwise have been completely lost.
But what if it were 3 OTO upsells - strung back-to-back?
I've seen top marketers do that, the first one I saw was back in mid-2008. I was afraid of implementing that - what if my customers get annoyed? So I kept that idea at bay until just late last year. Decided, heck, nothing to lose right? At least I'll find out whether it works or not.
Just as I was taught in science class (test out 3 times to get the average) - well, I tried this out on 3 different sales campaigns and damn, the results were NOT average; they were AWESOME! :-D
(the headline you see in this thread is based on a much recent case study - one of the other campaign did better and pocketed nearly $60,000 in sales, which otherwise I suspect would have just made just slightly above $37,000+, or $48,000+ if it was the OTO/Downsell model)
Anyways I'll stick to the results of the more recent case study.
RESULTS - OTO Upsell Conversions
OTO1: 26.25% ($97 product)
OTO2: 15.08% ($97 product)
OTO3: 6.14% ($497 product)
At one look, you can tell that the overall conversions of the 3 OTOs strung together is 47.47%. Probably doesn't look that impressive if you compare to the traditional single OTO approach (where you can get 50 - 60% conversions possibly)
However note that a customer is given a choice to buy any 1 or all of these OTOs after he buys your Front-End. :-) So you're perpetually making more than if you just gave 1 OTO!
Regardless whether he chooses or passes up any of these OTOs, he will continue to see the next one until it's all done. Of course, to keep him and remind him of the loop, each OTO page is titled "Step 1 of 3" "Step 2 of 3" "Step 3 of 3" at the top of the page.
I've tested various price points at each of these OTOs - normally what I'd do is once I find out which OTO sells better after 24-36 hours, I'd switch and put the better converting one in front as OTO #1, and sales would increase.
So total overall OTO sales? +$9273.90. That's actually a 77.32% boost in sales right after the customers bought my Front-End.
I hope I didn't omit any important details for this to make sense. Hope this gives you some ideas for your product sales funnels!
P.S. Oh forgot to add - haven't got a single complain from my customers about the sales funnel being annoying. The rationale is simple: if the customer enjoys what you have to offer, there's absolutely nothing wrong giving him more choices to shop!
P.P.S. I still treat this as highly experimental because there's always room for improvement. :-) I admit though, it can be effort-consuming coming up with 3 OTOs instead of 1. And oh yeah, me being a technical dum-dum didn't help things either lol if you've got the time and initiative to do up a string of OTOs then you're up for the game! Or if you're a bit low on resource or time, sticking to the traditional way of OTO/Downsell is a quicker buck there.