VERY WEIRD... Getting a 1.27% complaint rate for an email broadcast that promotes NOTHING...

40 replies
Hey Guys,

I sent out this email broadcast to my list yesterday and was shocked to find out that I got a 1.27% complaint rate on this email. Funny thing is it's a 'cliff hanger' email and doesn't promote ANYTHING. Check out the email I sent out:



Why is this happening?

Any idea?
#127% #broadcast #complaint #email #page not found #promotes #rate #weird
  • Profile picture of the author Dennis Gaskill
    Easy to explain...I read about a study a while back that revealed that 16% of people that want to unsubscribe just hit the spam button on their email client. It's easier.

    Combine that with people who forget they subscribed and you'll get numbers like that.
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    • Profile picture of the author Alexa Smith
      Banned
      [DELETED]
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      • Profile picture of the author aquablue
        I agree with most of what's been said above, but Becky's post really got me thinking...does anyone have a good source for "bromance" plr? Loved that one.
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  • Profile picture of the author toddmackenzieccpL
    Probably cause people were mad that they wanted the info now at that moment in time, and not have to wait for the next email for more info. Cause it sounds to interesting to people. People Want Info Now.

    Todd
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  • Profile picture of the author Loren Woirhaye
    Some folks get annoyed by bragging. You're bragging about
    your rich friend and teasing people. Teasing hurts.
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    • Profile picture of the author Oscar D
      Originally Posted by Loren Woirhaye View Post

      Some folks get annoyed by bragging. You're bragging about
      your rich friend and teasing people. Teasing hurts.
      I agree with this, people might have thought you were teasing and not really helping then in any way? Just my guess
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  • Profile picture of the author Emily Meeks
    The fact that someone makes $1M a month with Facebook alone is annoying enough as it is, but now you're not even gonna tell me how he does it? I have to WAIT? Don't I at least get some flashy salespage that Reveals the Holy Grail for just $97...
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    • Profile picture of the author covertguy
      Originally Posted by moneysoapbox View Post

      The fact that someone makes $1M a month with Facebook alone is annoying enough as it is, but now you're not even gonna tell me how he does it? I have to WAIT? Don't I at least get some flashy salespage that Reveals the Holy Grail for just $97...
      Isn't that how all the gurus do it?
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      • Profile picture of the author Emily Meeks
        Originally Posted by covertguy View Post

        Isn't that how all the gurus do it?
        Only until Midnight, when they stop selling the super amazing product FOREVER!

        Until the clock resets
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      • Profile picture of the author juniorbiz
        Originally Posted by Marc Rodill View Post

        No. They're more subtle about it. And they give quality
        content to you up front. There's a couple problems with
        your email, but nothing MAJOR.

        First of all, the teasing thing. I don't know about that,
        but the fact of the matter is, most people have a limited
        mindset. You're talking about MILLIONS of dollars...

        On a "social networking" website.

        To quote one of my friends the other day:
        "You can make money from Facebook?"
        Case in point...

        They don't believe you. It sounds like hype. You've shown
        no proof. You're just talking about it. They probably think
        you are lying and trying to seduce them.

        Because honestly, that's how it comes off.

        Now if you sent them an email that said... I just discovered
        a cool trick to do "xyz" and why you should do it, and how
        it will benefit you, and where I learned it...

        (You help them get something they want, first.)

        And ONLY then, in your P.S. you say,
        "By the way, I almost forgot. I just recently found out
        about this guy who is allegedly killing it on Facebook. I
        don't know the actual numbers, but quite frankly...

        I'm skeptical.

        My "BS detector" is firing on all cylinders.

        So here's what I'm gonna do. I'm gonna check him out
        and see if I can't talk to him, interview him, or whatever.
        Either way, I'll let you know if it's legit or not.

        More about that soon. If I can get a hold of him."
        Then, your next email subject line can be:

        "Remember crazy facebook guy?"

        Or whatever.

        So yeah, that's how the "goo-roo's" do it.

        Peace.

        Marc

        P.S. Don't tell your subscribers what they are
        "dying to know" unless you actually DO know
        what it is they are dying to know.

        Capiche?

        (Survey's, replies, comments, etc...)

        And if you want to address something like that,
        it's always better to TAKE THEIR WORDS and
        put one of your member's in the "spotlight"

        As in,
        "I got a comment recently from "BOB" and he
        said "xyz." And you know what? HE HAS A POINT.
        So, if you're any bit as curious as "BOB" is...

        Here's the deal:"
        Etc.

        OKAY I'M DONE.

        Tell me if this helps you.

        P.P.S. Maybe you could hire <--- SOMEONE to
        write your emails FOR you? :-)
        Wow, this is actually alot like how the guru's do it, and I like it that way for some odd reason. I originally thought the OP's email wasn't that bad until I read yours, it's guru material. No offence to the OP though.

        Really liked your post and you've earned another thanks!
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        • Profile picture of the author jandmich
          Good advice and tips Marc. Covert-we all tend to get 'married' to a concept or notion thinking it's killer. IMO, take the advice and test it then you'll have definitive proof.
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  • Profile picture of the author jazbo
    Sounds like scepticism to me. A million on facebook? Come on.
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    • Profile picture of the author isha
      Originally Posted by jazbo View Post

      Sounds like scepticism to me. A million on facebook? Come on.
      I dont think the thought of producing a course would cross my mind at $1m/month! lol
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    • Profile picture of the author JayXtreme
      Originally Posted by jazbo View Post

      Sounds like scepticism to me. A million on facebook? Come on.
      You need a more abundant mindset... if you don't think it's possible, then you only have yourself to blame.

      Having said that.. the e-mail is pants.

      Jay
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  • Profile picture of the author R Hagel
    Yep, I have to agree with the above comments -- the email is all tease, no meat.

    See, people don't mind a cliffhanger/teaser if you throw them a little bone first. And I bet if you have tacked those couple paragraphs on to the end of a content-filled newsletter, you wouldn't have received much of a backlash.

    Think of it this way...

    You just met some guy at an IM conference. You start doing things together like going out clubbing together, going to the batting cages, etc... because it's fun to hang out with someone who also does IM. You can brainstorm and bounce ideas off of each other when you go out.

    You bromance is just blossoming -- but the relationship is new so its fragile.

    One day he calls you on the phone and tells you the same thing that he wrote in the email. Then he hangs up before you can say a word. No "hey how you're doing" before and no talking about other stuff after. He doesn't even share any IM tips on this call. Just throws you that teaser and hangs up.

    You'd probably think the dude is kind of weird. And if you were expecting to talk IM and share tips like you usually do, that kind of phone call would be a turn off. Your blossoming bromance would start wilting.

    The same thing might be happening here. Your readers are expecting something from you beyond just a teaser. For example, five tips the guy uses to make that much money. Or a link to a sales page. Or download link to a free report. Or... something. Something they can click on, read and ponder before your next email.

    Cheers,
    Becky
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  • Profile picture of the author Mark Blaze
    To me that email looks like the typical hype scammy emails i get constantly in my inbox!

    If i even opened an email like that and it was completely un-related to what i signed up for (except for being in the IM niche) then i would hit spam or un-subscribe!

    I keep all of my emails highly relevant to what my client's have signed up for or purchased and if it is any different or moving onto something different then i tell them that at the start of the email... worst thing is info overload and the whole idea is to progress your list so that they earn more money and stay on target so that they can then spend more money and earn more and hopefully stick with you!

    Mark Blaze
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  • Profile picture of the author mmurtha
    covertguy,

    Your main problem is that you are not offering any "meat" or sustenance.

    Plus, there is another factor to conside - you are dealing with people who can smell a promotion coming even if it isn't present at the time. They've been conditioned and expect more now then ever before.
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  • Profile picture of the author EvcRo
    I unsubscribe instanly from any newsletter that send out stuff like "hey today i give you nothing wait a couple of days to get something".

    Sorry, but you shooted yourself in the foot.
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  • Profile picture of the author Ken Leatherman
    Covert Guy,

    One thing not mentioned is your e-mail reads just like a canned speech, sent to you by the guy your promoting. Just like all the other e-Mails your list may have received from other marketers promoting the same guy.

    I detect no originality (sorry if you wrote it yourself), nothing for me to believe you are sincere and no reason for me to trust you.

    One other thing you might consider; is your signature. "Covert Guy" I'm not at all sure how long I would trust someone who hides behind a signature like that. I understand you may be branding yourself as an IM'er who knows all the "dirty little secrets" however, IMO the persona just does not play well.

    Ken

    The Old Geezer
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  • Profile picture of the author Raydal
    Along with the great observation above, I think one thing that
    could've saved you would be to use a specific amount rather
    than the generic $1million. It would be more believable and
    read less spammy.

    If you had even written that "Mr. X" made $1,008,798.43 using
    facebook, your complaint rate would be 0.27% instead.

    -Ray Edwards
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    • Profile picture of the author Joachim Larsen
      It's just too much of the good stuff I think. People don't buy it. I wouldn't. Try to re-write it as mentioned in the comments above. Lay low, don't give them too much good stuff in the same mail, it gets too loud.
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    • Profile picture of the author Alan Petersen
      I agree with the others about the content of the email or I should say lack of content.

      Another important component is the list. Did you build that list from people who want to learn about Facebook/social media marketing? If you build a list on providing information about article marketing then start sending emails about Facebook you might see that backlash.

      And about your comment about the gurus they have lists of 100-500K they can absorb that better than if you have a smaller list.

      It's still disgusting people hit the spam button to unsubscribe vs. hitting the unsub link. But it happens.
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      • Profile picture of the author JB
        Originally Posted by Alan Petersen View Post

        It's still disgusting people hit the spam button to unsubscribe vs. hitting the unsub link. But it happens.
        I wouldn't call it disgusting at all, it's how most people do it I think. It just means that you have to tailor your message and present it in such a way that they use the unsubscribe link rather than reporting as spam (if they want out). If an email looks spammy I hit spam everytime - I'd say I give it one or maybe two lines at most to convince me otherwise.
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        • Profile picture of the author Alan Petersen
          Originally Posted by JB View Post

          I wouldn't call it disgusting at all, it's how most people do it I think. It just means that you have to tailor your message and present it in such a way that they use the unsubscribe link rather than reporting as spam (if they want out). If an email looks spammy I hit spam everytime - I'd say I give it one or maybe two lines at most to convince me otherwise.
          Well this is a bit off-topic from the OP but I'll have to disagree with you.

          We might not like the email. We might not like the message or the messenger. It might look spammy. But if we double opted-in to their list it's not spam and reporting it as such is disgusting. They're just as scummy as those who abuse emails when all they have to do is hit the unsubscribe link.

          Just as folks can get in trouble for sending unsolicited email, I wish folks who use the spam button to unsubscribe from lists they subscribed to would be held accountable for abusing it.

          Originally Posted by covertguy View Post

          I disagree with those who said my email is promotional in nature.
          Sorry covert but I'll have to disagree with you also. :-) Your message is promotional. You're setting them up for a pitch or at least it sure sounds like you're getting ready. Vs. something like "In this email I going to show you how to do xyz. First you do X then Y then Z. Have a good day".
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        • Profile picture of the author Black Hat Cat
          Banned
          Originally Posted by JB View Post

          I wouldn't call it disgusting at all, it's how most people do it I think. It just means that you have to tailor your message and present it in such a way that they use the unsubscribe link rather than reporting as spam (if they want out). If an email looks spammy I hit spam everytime - I'd say I give it one or maybe two lines at most to convince me otherwise.
          Which makes your actions just as disgusting as theirs. Not liking an email doesn't make it spam.

          Translation: YOU are part of the problem.
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  • Profile picture of the author GeorgR.
    Originally Posted by covertguy View Post

    Hey Guys,

    I sent out this email broadcast to my list yesterday and was shocked to find out that I got a 1.27% complaint rate on this email. Funny thing is it's a 'cliff hanger' email and doesn't promote ANYTHING. Check out the email I sent out:



    Why is this happening?

    Any idea?
    for me this is a typical "spam" email, i get MANY of such every single day and i am certainly not the only one. Why are you surprised that people are complaining? Just another "make millions" email..and they CAN get annoying especially if you get them ALL THE TIME...

    By the way....are you serious in saying "you dont promote anything?"

    Why else would you have sent that mail? Whether it has a link in it or not is not relevant really.
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  • Profile picture of the author Diana Lane
    Like Alexa, I wouldn't complain, but I would unsubscribe. You say you're not promoting anything, but you're not offering anything either. You're just wasting the recipient's time. Put yourself in his or her shoes and ask yourself how you'd feel if you'd opened an e-mail that more or less said 'I've e-mailed you nothing, but it might be a different story in a day or two'.

    It reminded me of the old joke that goes something like 'How do you keep an idiot in suspense? I'll tell you tomorrow.' Treating subscribers like idiots pretty much guarantees that they will be spending their tomorrows (and their money) elsewhere.
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  • Profile picture of the author JB
    Honestly, if I didn't remember signing up to a list and opened an email with a first line about a guy making a million dollars a month of Facebook I would hit the spam button too. There's nothing there to ease the reader into it - I'm absolutely not saying it's a scam or anything but it reads like a lot of those scam email you see that hit you with what appears to be an unbelievable statement straight off the bat. If I didn't immediately recognise the sender I wouldn't go any further than the first line either and I probably would have moved it straight into the spam folder. Not being mean or anything, just hope that helps somehow - I'm not a typical IM'er so I might have a different point of view.
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  • Profile picture of the author MisterMunch
    How can you even think that email does not promote something? Have you not written it or at least read it?

    It is clearly promoting some dude that makes money on facebook, and his program.

    You can't miss it. Pick one paragraph and you will get promotion shuffed so hard down your throat that you will multiclick your mouse in hope of hitting the unsubscribe button.

    Just because there is no affiliate link, does not mean there is no promotion.
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    • Profile picture of the author Vanquish
      You made a large promise with zero evidence and you did not provide any useful content in it so people will get angry.

      Also people in your list will forget they are even on it and if they read an e mail that they dont like for even the slightest reason they will get an emotional response and become angry causing them to opt out or hit the spam button.
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  • Profile picture of the author GregDeMario
    People tend to forget that they opt-in even when it was 2 seconds ago. Short term memory problem.

    I notice this when submitting emails. It's just part of the game and you can try adding a comment at bottom of email reminding these people that they opted in for xyz reason. People sometimes need reminders and taken by the hand or they fall to pieces.
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  • Profile picture of the author covertguy
    I disagree with those who said my email is promotional in nature.

    Do you see a link?
    Am I pitching any product or service in that email?

    This list of mine is VERY bizarre... when I do send out a promotional email with link and obvious pitching I get 0 complains... but when I don't, I get complains... WEIRD... seems like a list that wants to be sold something
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    • Profile picture of the author Alexa Smith
      Banned
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      • Profile picture of the author AndrewCavanagh
        The "$" sign and the word "million" and "make so much money" will set off a lot of spam filters.

        They're red flags.

        If you're using Aweber did you run your email through the spam assasin facility?

        This email also feels like a pitch even though you're not selling anything.


        Also the number of spam complaints you get can depend heavily on your list.

        Some people just aren't used to getting emails by autoresponder and click spam whenever they get an email they don't like.

        The good news is those people are automatically unsubscribed in Aweber's system.

        Kindest regards,
        Andrew Cavanagh
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    • Profile picture of the author Scott Ames
      Originally Posted by covertguy View Post

      I disagree with those who said my email is promotional in nature.

      Do you see a link?
      Am I pitching any product or service in that email?
      No but we can feel it coming in the following emails. It's leading up to something isn't it?

      Is that story really true? Do you know or have met that guy? What is your relationship with your list? I read that cold and call BS unless I know you or have lots and lots of proof.

      If Allen Says, John Reese, or Andy Jenkins said the very same thing I would believe it.


      This list of mine is VERY bizarre... when I do send out a promotional email with link and obvious pitching I get 0 complains... but when I don't, I get complains... WEIRD... seems like a list that wants to be sold something
      They may have simply wanted to unsubscribe. A lot of people are lazy and hit the "spam" button or whatever it's called on various email clients rather than using the proper link to unsubscribe.
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  • Profile picture of the author Jimian
    That's kinda like the thread where some list members were asking for a refund a free
    product!
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    • Profile picture of the author covertguy
      Originally Posted by Jimian View Post

      That's kinda like the thread where some list members were asking for a refund a free
      product!
      are u serious?! LOL! that's hilarious!
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  • Profile picture of the author orlando cassara
    I agree that it sounds like your teasing the people reading, it shows no kind of proof that facebook can make you $1M. I think that you should have used a lower amount that you can make, and explain a little more about the person making the money and not telling them to wait.
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