Part Of My Music Selling Strategy

23 replies
I just wanted to thank many of the members who gave me great tips on my marketing adventure. Basically, I'm trying to sell my music album (and have it sell 1 million copies) in a time where the music industry is at a low. So part of my stragegy is sell the complete album donload for a low price ($5.00) and offer a few ebooks as a bonus. Most people nowadays just purchase single song downloads (if they purchase at all) so i thought this would be a good way to get them to buy the entire album.

Once I complete the first video, I will be ready to step up my marketing efforts. I put a simple sales page up at U6i9 - buy If any fellow warriors have any tips on making the sales page better, it would be greatly appreciated

thank you for your time
#music #part #selling #strategy
  • Profile picture of the author YseUp
    Hey man,

    Great that you are taking things in to your own hands. I predict many more people will be able to make a living out of music in the future because of how IM levels the playing field. (One of the biggest reasons I'm getting into IM is so that I can live a more flexible lifestyle and dedicate more time to my music).

    I had a look at your sales page and to be honest I think your applying IM methods in the wrong way.

    I don't think the classic 'sales page / squeeze page' method applies to the music scene.

    Think more along the lines of creating a website where people can find out more about you, a place to discuss your music and connect with each-other.

    Also you need to realise how important your look / image is in music. Your sales page doesn't convey anything about who you are or what your music is about.

    Approach the whole endeavour as an integrated art project.
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    • Profile picture of the author syntheticrhyme
      Originally Posted by YseUp View Post

      Hey man,

      Great that you are taking things in to your own hands. I predict many more people will be able to make a living out of music in the future because of how IM levels the playing field. (One of the biggest reasons I'm getting into IM is so that I can live a more flexible lifestyle and dedicate more time to my music).

      I had a look at your sales page and to be honest I think your applying IM methods in the wrong way.

      I don't think the classic 'sales page / squeeze page' method applies to the music scene.

      Think more along the lines of creating a website where people can find out more about you, a place to discuss your music and connect with each-other.

      Also you need to realise how important your look / image is in music. Your sales page doesn't convey anything about who you are or what your music is about.

      Approach the whole endeavour as an integrated art project.
      Thanks YseUp. For the time being I'm not showing myself on the page. I'm hoping to complete a music video (and if it goes viral), that will be displayed on the first page. The song I'll be promoting first is a novelty type song (called cheeky bum bum) and I have great ideas for the music video. Before I step up my marketing efforts, I wanted to have that done so it will help me get youtube view which will help my whole project
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      • Profile picture of the author butters
        Completely pointless bonus's... Go to buy a music album and get how to make money online, how un related is that. Actually create bonuses like, buy this album, get this one free or something like that.

        Why are you even selling music to marketers? Right now, this could be easily seen as a promotional post.
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        • Profile picture of the author syntheticrhyme
          Originally Posted by butters View Post

          Completely pointless bonus's... Go to buy a music album and get how to make money online, how un related is that. Actually create bonuses like, buy this album, get this one free or something like that.

          Why are you even selling music to marketers? Right now, this could be easily seen as a promotional post.
          I'm not selling music to marketers (I doubt marketers will buy my music) I put the sales page here so that I can get further tips on it. I'm gearing towards the general population (stay at home moms, people who still like 80's style music) to buy my offer. The music will be available through iTunes and the other music portals, but this is just an additional strategy I'm using
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          • Profile picture of the author butters
            Originally Posted by syntheticrhyme View Post

            I'm not selling music to marketers (I doubt marketers will buy my music) I put the sales page here so that I can get further tips on it. I'm gearing towards the general population (stay at home moms, people who still like 80's style music) to buy my offer. The music will be available through iTunes and the other music portals, but this is just an additional strategy I'm using
            Ok you have a sales page, its now april, lets say you actually begin in May, in the remaining 7 months what is your plan for traffic. Let's say you convert at a generous 2%, How are you going to push 50million people to your web pages to buy your music?
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            • Profile picture of the author syntheticrhyme
              Originally Posted by butters View Post

              Ok you have a sales page, its now april, lets say you actually begin in May, in the remaining 7 months what is your plan for traffic. Let's say you convert at a generous 2%, How are you going to push 50million people to your web pages to buy your music?
              I started promoting the first song to the club dj's. Next, my focus will be on creating a video for each song and promoting (if a few catch on and go viral, it will greatly help) And of course, I have many other strategies that i'm putting into effect
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              • Profile picture of the author butters
                Originally Posted by syntheticrhyme View Post

                I started promoting the first song to the club dj's. Next, my focus will be on creating a video for each song and promoting (if a few catch on and go viral, it will greatly help) And of course, I have many other strategies that i'm putting into effect
                So basically your pinning your hopes on them going viral, then you have to convert that viral traffic, I am sure it is a lot harder to convert a funny song opposed to a song like susan boyles.
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          • Profile picture of the author syntheticrhyme
            Originally Posted by Pro-Backing-Tracks View Post

            Good luck with this venture! It's a very TOUGH industry to be in after experiencing this myself for the past six years! Keep plugging away though my friend and only good things can come of it! If the stuff is good, people will buy it! Simples!
            Thanks, It is very tough, that is why I'm trying to market from every angle I can come up with

            Originally Posted by IM saves lives View Post

            that's just awesome what you're doing. I think it will work if the music is somehow relevant to the products you're selling. Otherwise you might as well just be selling the ebooks.

            which topics were you considering for the ebooks?
            Originally I did the sales page for an ebay auction to market it there. I have a high feedback score and great experience selling on ebay. The ebooks I'm offering are making money online, ebay tips and domain name investing (3 areas I'm experienced in). The casual ebay user doesn't want to buy music. So if I can bundle it with something else they are curious about or may be interested in, then it will help my music sales.

            Originally Posted by redicelander View Post

            So, these are kind of satirical, meant to be goofy funny songs, right?

            I agree, though, the bonuses are completely unrelated to the music. Makes little sense. It would make more sense to give away something more pertinent to the music.
            Yes, some of the songs are. I wrote them with a funny, entertaining concept for a video in mind.
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  • Profile picture of the author Geoff A
    That's great syntheticrhyme. I am also interested in how IM methods might be used in the music genre to generate income.
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  • Good luck with this venture! It's a very TOUGH industry to be in after experiencing this myself for the past six years! Keep plugging away though my friend and only good things can come of it! If the stuff is good, people will buy it! Simples!
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  • Profile picture of the author J Bold
    So, these are kind of satirical, meant to be goofy funny songs, right?

    I agree, though, the bonuses are completely unrelated to the music. Makes little sense. It would make more sense to give away something more pertinent to the music.
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  • Profile picture of the author YseUp
    Just to let you know how I'm approaching things

    When I start getting back into music again in a couple of months I'll be combining the old and new methods.

    1. Play as many gigs as possible
    2. Get e-mail addresses from people that like my music and want to be kept up to date
    3. All the music I record will be free
    4. Cool website that includes forum
    5. Upsell the fans t-shirts, posters etc.

    But then again my immediate goal won't be to make a million but rather to have 1000 core fans.
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    • Profile picture of the author FredJones
      If you offer the right bonuses and throw in good reward campaigns (such as enrollment to a monthly ipod lucky draw), you may have a great possibility in what you are doing.
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    • Profile picture of the author GeorgettaSterling
      Originally Posted by YseUp View Post

      Just to let you know how I'm approaching things

      When I start getting back into music again in a couple of months I'll be combining the old and new methods.

      1. Play as many gigs as possible
      2. Get e-mail addresses from people that like my music and want to be kept up to date
      3. All the music I record will be free
      4. Cool website that includes forum
      5. Upsell the fans t-shirts, posters etc.

      But then again my immediate goal won't be to make a million but rather to have 1000 core fans.
      That is pretty much the exact strategy that Trent Reznor (Nine Inch Nails) has been advocating for indie artists for a couple of years now, and has dabbled with himself.

      It seems like an effective strategy - from a marketing perspective, it is building a tribe (something that folks like Seth Godin and Gary Vaynerchuk espouse ad nauseum). Many musicians make more from "stuff" and touring than from album sales anyway - even The Rolling Stones have said that they make most of their money from touring.
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  • Profile picture of the author JB
    I run a music site with 30,000+ members on it, many of whom are trying to sell their music through not only my site but every other resource out there (cdbaby, itunes etc). The bottom line is that you should forget about making money from your music online. This is a harsh reality but it's the way the industry is now. If major signed acts are now giving away their studio produced albums for free plus you can actually buy any track you can imagine for around $0.09 on sites like legalsounds.com then you need to look at things differently. Take it from me, I'm working on a deal for $250K venture capital at the moment and have done a LOT of research into this area - there is no money in selling your own music online.
    Give your music away for free, clock up significant numbers of downloads and comments/feedback etc - put it on every free site available to protect your identity. Make as many music videos as you can - even if it just means you sitting on front of a camera singing and playing a guitar. Your music should be your marketing tool, make it viral, make it free. Have everything leading back to a Facebook Fan page and ask everyone who downloads a track to Fan your page instead of asking for money. Make it clear that you are looking for commercial interest (including radio play, soundtracks - games/tv/jingles/apps/movie etc). Include links to your blog on every channel and outlet you have. Write a couple of pieces about each track - think about who might be interested: track dissects for other musicians, production values and mix, story/lyrics, any reviews you receive (you should be constantly pimping tracks across all platforms) - then feed all of these blog posts and updates (eg chart position & featured artist spot on given networks) back to your Facebook Fan Page.
    Get the picture? You need to prove that there is a buzz about your music if you want a label to take note. You will find booking gigs easier if you can be found easily on Google and if your music is readily available to listen to. The more of a buzz you create the easier you will find it to get small radio interviews (work this angle and you will find it easier to get a big radio interview which can help you make break).
    Offering ebooks etc with music is like offering hairbrushes to bald people - it's totally unrelated and takes the focus off the music. If you want to sell ebook to make money then fair enough, sell ebooks. If you want to get noticed as a musician and work toward making a living off it then focus 100% on it and don't dilute your product. Last thing, you are trying to create a brand out of yourself - don't let anything dilute that brand.
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    • Profile picture of the author syntheticrhyme
      Originally Posted by JB View Post

      I run a music site with 30,000+ members on it, many of whom are trying to sell their music through not only my site but every other resource out there (cdbaby, itunes etc). The bottom line is that you should forget about making money from your music online. This is a harsh reality but it's the way the industry is now. If major signed acts are now giving away their studio produced albums for free plus you can actually buy any track you can imagine for around $0.09 on sites like legalsounds.com then you need to look at things differently. Take it from me, I'm working on a deal for $250K venture capital at the moment and have done a LOT of research into this area - there is no money in selling your own music online.
      Give your music away for free, clock up significant numbers of downloads and comments/feedback etc - put it on every free site available to protect your identity. Make as many music videos as you can - even if it just means you sitting on front of a camera singing and playing a guitar. Your music should be your marketing tool, make it viral, make it free. Have everything leading back to a Facebook Fan page and ask everyone who downloads a track to Fan your page instead of asking for money. Make it clear that you are looking for commercial interest (including radio play, soundtracks - games/tv/jingles/apps/movie etc). Include links to your blog on every channel and outlet you have. Write a couple of pieces about each track - think about who might be interested: track dissects for other musicians, production values and mix, story/lyrics, any reviews you receive (you should be constantly pimping tracks across all platforms) - then feed all of these blog posts and updates (eg chart position & featured artist spot on given networks) back to your Facebook Fan Page.
      Get the picture? You need to prove that there is a buzz about your music if you want a label to take note. You will find booking gigs easier if you can be found easily on Google and if your music is readily available to listen to. The more of a buzz you create the easier you will find it to get small radio interviews (work this angle and you will find it easier to get a big radio interview which can help you make break).
      Offering ebooks etc with music is like offering hairbrushes to bald people - it's totally unrelated and takes the focus off the music. If you want to sell ebook to make money then fair enough, sell ebooks. If you want to get noticed as a musician and work toward making a living off it then focus 100% on it and don't dilute your product. Last thing, you are trying to create a brand out of yourself - don't let anything dilute that brand.
      thanks JB for the informative post. Hopefully in time I'll be able to connect with musicians as well. Right now I'm trying to get a broad market and hopefully one of the music videos will take off virally (in conjunction a possible club success). I went the commercial route in the past it didn't do too much in the end. Years ago, one of my songs charted nationally (my song was top 10 in many dj record pools across the us, from Miami to New York and LA. Even though I was charting so high, it did not spill over to radio as I had hoped (I was doing all the promotions myself. The highest I got on one chart was number 4 in a prominent dj association, beating out Eminen and Mariah Carey at the time. The major labels didn't come calling back then, and I don't expect them to this tim around. In regards to giving away music for free. I agree, this is probably a good route for most musicians. But for my particular goal, it wouldn't work since I set out to sell 1 million copies (not give them away)
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  • Profile picture of the author Dennis Gaskill
    As mentioned by others, the bonuses make no sense. It should be music related.

    You know what I'd do? If my goal was to sell a million albums, I'd sell it for a buck. My bonus would be my next album for free to anyone who buys this one and tells three friends. You'd make one million dollars. I'd tell everyone you're selling it for only a dollar because you want to sell one million copies. It would have a better chance to go viral. You make a name for yourself. You could do some effective press releases with such a unique campaign.

    And you'd have a million bucks. Think about it. If someone offered you one million dollars right now to come out with two albums, wouldn't you jump at the chance? I sure would.

    I don't mean to be discouraging, but I doubt if you'll make your goal at $5.00 an album. There isn't a unique story to it. It's not even a real album anyway, it's a download. You need to give people something to latch on to if you want it to catch on. There's my two cents.

    Edit: On second thought, I'd make the "free album" contingent on reaching your target. I update the page every day to show how many albums have been sold. If you can sell a bunch to get the ball rolling, the number constantly updating will be a form of social proof that you've got a hot idea. I wouldn't offer any other bonus. A buck for an album doesn't need a bonus. Neither does an album for $5.00 for that matter. People buying music aren't used to getting bonuses with their music purchase are they? Except maybe a bonus song.
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author JCTunes
      I just went to the website, and I must say that the songs you have up there brings back memories of the groups Wham! and A Flock of Seagulls from the 80's. Not bad.

      As someone who makes most of their music purchases online, I would say that the bonuses would be secondary to my decision to buy the music, regardless of the cost. The one thing I would ask if there were bonuses would be that they be related to either the artist or the music itself, not something on a completely unrelated category such as making money online. I think Dennis' idea of doing a $1 CD offer might be a good one, and you wouldn't even need to offer your other items to a market that most likely wouldn't use and/or appreciate them like someone looking into IM would. I think you already mentioned that you don't want IMers to be your primary market, so just think about offering more appropriate bonuses.

      Just my 2 cents.
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      If there's a will, there's a way!

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      • Profile picture of the author Aj Wilson
        Mate,

        Being nice here, but wouldn't you rather itunes, myspace, facebook,
        bebo or wordpress solutions rather than a horrible page like that?

        There are better options for musicians than tryna do it this way.

        - aj

        p.s.

        Not mocking your current methods, It's great
        you're giving it ago, but like a few others are saying...

        It's like your tryna promote a crappy offer, instead
        of asking for genuine help.
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  • Profile picture of the author Geoff A
    I watched your video and think that this goal "could" be achievable. I agree it has to go viral. The secret is not going to be your music though (even though it sounds good). The make or break will be the "story". And the story if of course you taking on such an ambitious goal!

    So I was thinking about getting the mainstream media involved somehow. "Can this guy really do this?" kind or thing. "Sell a million a million CD's online?". I agree with Dennis to make 'em a $1.

    If you could get the right kind of exposure people might "buy" in - not so much for the music (though again it sounds good!)- but to part of the story - this guy selling a million CD's online etc But it has to go viral for his to happen

    good luck
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  • Profile picture of the author GeorgettaSterling
    @SyntheticRhyme - instead of unrelated ebooks, did you consider things that music fans would like? Some examples:

    - downloadable album insert booklet (those lyric books that used to come with CDs and albums)

    - cool graphical posters (could be downloadable version too, with a link to an online on-demand printing service)

    - bonus songs/tracks

    - secret video (like "the making of", like all the director's commentary on premium DVDs)

    - mp3s from some related artists (you could do a JV of sorts - it introduces people to other similar artists, and those artists could promote you the same way)

    - extended versions of your top songs, if appropriate, or remixes, dance versions, etc

    You are an artist - use your imagination. What do music lovers want? Certainly not an unrelated ebook. If you had an ebook on the history of your type of music, or the evolution of it, at least that would appeal to the intellectuals. If your music is "funny" or "novelty" then how about funny and novelty ebooks?

    Also, music sites should be "cool" and artistic. I expect that from my musicians. Even nerdy musicians (like Weird Al Yankovic) have cool websites.

    Georgetta
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    • Profile picture of the author Gail_Curran
      Here's a marketing idea which is basically piggybacking off the popularity of another artist:

      1) Get Twitter account specifically for music promotion.
      2) Find music artist with large passionate Twitter following. Their style should be something that would appeal to your fans (and vice versa).
      3) Buy their album. Tweet interesting and positive things about their music. Become a fan, if you can.
      4) Soon some of the other artist's followers will begin to follow you.
      5) Keep tweeting about the artist while including comments about yourself.
      6) Start tweeting about your own music with links to Facebook page where people can hear music, etc.
      7) Send tweets to artist asking them to listen to your music. They won't, but their followers might.
      8) Keep talking about other artist while subtly promoting your own stuff.
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  • Profile picture of the author mpeters7
    Don't forget to reach out to music blogs that cover your kind of music (I guarantee there will be one.)

    This has been huge over the last 5 years for small bands getting buzz and eyeballs from their potential fanbase.

    People are looking for new music if you can get it in front of them on the merits of the music itself!
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