Please critique my video.

You are missing a couple of key elements.

The four questions to answer in these types of videos are:

Who are you
What do you have
Why do I need it
How do I get it.

I see #2 and 4 clearly.

I would have added something about "pro backing tracks" - like your company has been in business for x years or is the provider of quality backtrack music used by professionals in the industry. Something about the company.

On the why do I need it, you could have some bullets like

• No need to pay hundreds for just one quality song
• Not the same crap everyone else uses
• Stop wasting time trying to figure out garage band
• Get quality music on your videos in seconds flat

you get the idea.

A couple more slides in there may help as right now you do have a bit of a lull that almost put me to sleep.

Looking at your video as a buyer of audio I am naturally going to critique the audio even though you are asking for video critique:

1. Audio was pleasant sort of elevator music and just the one track.
2. No voice over. I found myself reading a little only when the video changed and all I recall is that the fee is 3.00 per track. Additionally you are selling "backing tracks" but they are not backing a voice for me to determine what kind of presentation that track works well with.
3. No credibility. I did not notice anything that tells me why your tracks are great. There was no sampling of them in the video. There was no way to tell who I'm dealing with -- is it a high school kid with a new synthesizer or a pro musician with a track record of producing hit jingles?

4. Left on its own backing nothing but text I found the tempo slow. I think you have to demonstrate what kind of voice over, content, tempo, pitch, and cadence of voice, goes with that backing track to sell the music the way you imagined it when you wrote it.

I realize that by visiting your site I could search around and perhaps find the answers but you need to give me a taste in the video so that I'll want to. If I was shopping for backing tracks from you I'd need to see and hear in the video:

1. What makes your tracks different and better?
2. Why should I stop looking at ads and visit your site?
3. Why I should I continue watching the video? (currently there is really no story pulling me forward)
4. I want somebody talking to me convincing me that I'll make better sales videos with your product -- I need to know why you're better and how that will make me better.
5. While I care about what I'm getting for my money I care more about what your tracks will do for me. Will they make it easier for me to produce great videos because they are inspiring? Will they make me sound like a pro because the music is so awesome? What kind of split testing has been done with the tracks and what were the results?

The first listen had only one backing track but 5 minutes later you'd changed the track to put more samples in -- probably due to suggestions in this thread that you show more variety. My thoughts on that:

1. You're using exactly the same synth sound for each of the tracks in the video -- mostly just varying the drum kit in the background. I'm imagining myself making videos and hearing that sound over and over no matter what track I'm using. I can already see myself tearing my hair out.
2. Essentially the keyboard style of every track you used in the video is the same musician playing all the keyboard parts. While that's ok it's bland -- it even raises the question --- is he/she just using midi -- maybe no keyboard at all -- maybe its just a computerized midi package. Why don't I just buy some sequencing software and a couple Acid packs -- with a truckload of templates and crank out unlimited backing tracks of my own?

These are the questions that are in peoples minds as they go a-buying. Having people think this while they listen only to the backing track during the sales presentation -- can be avoided by having a voice over message that the music complements and drives home. Prospects are then less inclined to listen to your tracks critically and absorb the full experience. This makes them think more about what you are saying than what you are playing. Isn't that the objective?

Also with the raft of video production courses out there now -- telling everyone how to produce the same quality of music you've shown us so far -- you've got an uphill battle ahead of you to differentiate yourself suitably to get people buying from you. But you seem to have put some thought into your web site (clean and easy on the eye) so I'm guessing you'll tackle these issues and produce a compelling sales video.

Just another thought -- why not get your sister to record some of the drum tracks instead of using that drum machine? Or maybe consult with her for ideas on how to give the drums a more live feel?

PS. You're selling music not silence. Why does the video begin silent?

Was intended so the audio examples could be played out. Thanks for your comment anyway.

You're right, message sells. But if he needs to spend a few moments highlighting the song in the video, he needs to give people something to look at.

I guess he'd be better off just talking about benefits and put some samples on the site not in the video.

What and that makes me egotistical because I have self belief?