UPDATED: Here's how You can Create Those Ryan Deiss "Delayed" Payment Buttons and Opt-In Forms

79 replies
Since Ryan Deiss' launch this week talked about and showed a delayed payment button that appeared after a certain point in his video, I put together this quick tutorial and text file to allow anyone to do the same.

Pretty much anybody who follows the instructions in this video can create a delayed appearance button or form in just a few minutes following this video.

If you have any questions or problems put them in the comments and I'll answer them!

[NOTE TO MODS: No links or mentions of any of my websites in the video. If there's a problem in any way with the content, let me know and I will change it.]


UPDATE

I added another option with a slightly different code that allows you to show a button for a certain amount of time rather than keeping it visible forever. To avoid confusion I put the attachment and instructions in a response. You can see it here:

http://www.warriorforum.com/main-int...ml#post1985087


The text file in the video is below:
#buttons #create #delayed #forms #optin #payment
  • Profile picture of the author wealthyminds
    Kevin,

    Thanks for this awesome information and this share. I'll certainly use this in my upcoming launches.

    It takes a great heart and a helpful mind to share stuff like this. I am sure this script will be useful to many.

    Cheers!
    Rk
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    WebNamaste.com
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  • Profile picture of the author tommygadget
    OOPS, cat's out of the bag A quick trip to the webmaster's forums unearths lots of nifty gems. Thanks for sharing.

    TomG.
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  • Profile picture of the author Ron Douglas
    Thanks for sharing. I never understood the psychology behind the delayed order button. Why wouldn't you just have the order button there the whole time? Why make the person watch the entire video if he wants to order right away?
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    • Originally Posted by Ron Douglas View Post

      Thanks for sharing. I never understood the psychology behind the delayed order button. Why wouldn't you just have the order button there the whole time? Why make the person watch the entire video if he wants to order right away?
      I have used a delayed button set successfully on a one-time-offer page where I wanted to prevent "instant" scrolling to either the "no thanks" or the "order" link. I'm not sure it works well for video sales pages.

      I have also used it successfully for opt-in videos that were more like "advertorial" videos--content followed by a pitch to sign up for more.
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      • Profile picture of the author Nick Brighton
        PERFECT TIMING. I love you man. I skipped Ryan's offer, because I couldn't pay via Paypal....

        ...but really wanted this for my new sales video.

        You're the man.

        Originally Posted by Ron Douglas View Post

        Thanks for sharing. I never understood the psychology behind the delayed order button. Why wouldn't you just have the order button there the whole time? Why make the person watch the entire video if he wants to order right away?
        I guess it's because it prevents people from assuming/realizing that you're actually selling something before you get to your offer.

        If they see a "buy now" button immediately, then they know they are about to get sold on something...

        ...and not everyone wants to get sold before they "get sold", if you catch my drift... ;-)


        P.S - THIS is what the Warrior Forum is all about...like the good old days. NOT whiney bitching, not asking for handouts, not slating gurus, not blowing smoke...

        ...just HELPING each other in this fierce battle field we call online marketing.
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by Ron Douglas View Post

      Thanks for sharing. I never understood the psychology behind the delayed order button. Why wouldn't you just have the order button there the whole time? Why make the person watch the entire video if he wants to order right away?
      I think he has tested it and it has probably worked for him but I really hate to see videos like that.

      But I guess people aren't like me
      Signature

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    • Profile picture of the author Shannon Herod
      Originally Posted by Ron Douglas View Post

      Thanks for sharing. I never understood the psychology behind the delayed order button. Why wouldn't you just have the order button there the whole time? Why make the person watch the entire video if he wants to order right away?
      Ryan likes to send people to "Free Video Presentations". If there is an order button sitting underneath it, it is not a video presentation, it is a sales video.

      Shannon
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      • Originally Posted by Shannon Herod View Post

        Ryan likes to send people to "Free Video Presentations". If there is an order button sitting underneath it, it is not a video presentation, it is a sales video.
        Oh please, Ryan doesnt fool anyone with those "free video presentation", especially on the IM niche where we all know these silly tricks.
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    • Originally Posted by Ron Douglas View Post

      I never understood the psychology behind the delayed order button. Why wouldn't you just have the order button there the whole time
      I totally agree. Sometimes you're ready to order midway through the video. Why would you hold a customer back hiding the order button? it makes no sense.
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  • Profile picture of the author goneill
    Hi Kevin
    Very useful and thanks for sharing
    Regards
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    George ONeill

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  • Profile picture of the author Derek Allen
    I appreciate you sharing this. I am going to use it for all kinds of things!
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    My Blog + Cool Stuff>> Self Made CEO
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  • Profile picture of the author Nick Brighton
    by the way Kevin, does the page have to be php or html, or does it matter?
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  • Profile picture of the author Rezbi
    To everyone who likes this post, if you think this is good you should see Kevin's other stuff.

    I really am a big fan of all of his products. There's no fluff anywhere.
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  • Profile picture of the author DaveManTheCaveMan
    Banned
    Anybody know the 12 step video copywriting process talked about in the videos or want to post the templates? lol
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  • Profile picture of the author Chris Thompson
    Kevin - nice share! I saw Ryan's video and thought to myself, "wow, he's making this seem like something really complicated and I KNOW it isn't". Googled it and found a solution on someone's blog in one minute. Really simple. You are awesome for putting this up here for everyone.

    I'm planning to use it with a video marketing project in the next 7 days.
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    • Originally Posted by Chris Thompson View Post

      Kevin - nice share! I saw Ryan's video and thought to myself, "wow, he's making this seem like something really complicated and I KNOW it isn't". Googled it and found a solution on someone's blog in one minute. Really simple. You are awesome for putting this up here for everyone.

      I'm planning to use it with a video marketing project in the next 7 days.
      Thanks Chris. Two thoughts:

      I don't know how Ryan implements this, but if he had a programmer create some kind of user-friendly software with a dummy proof user interface that would be far superior to my "how to" video--though I haven't seen Ryan's product so I wouldn't know.

      Second thought: most people find looking at the code on a page to be completely confusing. I suspect this tutorial--though simple for many people--will be tough for many others to implement. That's one of the reasons I offered to answer questions here.

      I'm really interested in seeing stats on how video marketing is working for people. It would be cool once you get your project up if you could fill us in (hint, hint.)
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  • Profile picture of the author BrianMcLeod
    So simple, Kevin.

    Thanks, man.

    This post is covered in awesome sauce.
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  • Profile picture of the author TheNightOwl
    Hi, Kevin

    Thank you for sharing this and for the simple, simple video for non-technically-minded folks. It's no good sharing a script/coding tip if people don't know how to -- or can't manage to -- implement it. Good job there.

    Ron's question was a good one and I like your answer to it, as well as Nick's answer. Any other ideas/suggestions/etc. for how to use it would be great!

    I especially like the "advertorial" video idea and Nick's point that you want people to be soldbefore you start selling.

    Anyway, thanks again for a great little tutorial and what I think will be a useful-if-used-judiciously script.

    Nice one!

    TheNightOwl
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  • Profile picture of the author The Copy Nazi
    Banned
    That's a beautiful thing you've done there Kevin. You were a hippie in your youth weren't you. Peace, man

    The Copy Nazi
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  • Profile picture of the author JulioGarabot
    So powerful and so simple to set up, thank you Kevin


    Julio
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  • Profile picture of the author Tsnyder
    Hey Kevin...

    Excellent share! All this time I thought I needed to dink around with I-Frames
    to accomplish what you did with a short script.

    Question... will this also work with a video embedded in a table?
    Example: "Turn up your speakers... the video will begin in 5 seconds"

    Then of course, the video appears and begins playing in 5 seconds.
    Will that work? Would I even need the table?

    Tsnyder
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    • Originally Posted by Alan Petersen View Post

      Thanks Kevin.

      I just copied and pasted and followed your steps and in less than a minute I had it setup and it works like a charm.

      Thanks again for the great share.

      That's a record!

      Originally Posted by Tsnyder View Post

      Hey Kevin...

      Excellent share! All this time I thought I needed to dink around with I-Frames
      to accomplish what you did with a short script.

      Question... will this also work with a video embedded in a table?
      Example: "Turn up your speakers... the video will begin in 5 seconds"

      Then of course, the video appears and begins playing in 5 seconds.
      Will that work? Would I even need the table?

      Tsnyder
      You'd still need the table if you were using tables in your layout rather than CSS (most likely--I'd actually have to look at your page to know for sure.)

      It should work with a video, try it and let me know. If it DOESN'T work then email me with a link to the page and I'll see if I can figure out why and then create a quick work-around.
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    • Originally Posted by Tsnyder View Post

      Hey Kevin...

      Excellent share! All this time I thought I needed to dink around with I-Frames
      to accomplish what you did with a short script.

      Question... will this also work with a video embedded in a table?
      Example: "Turn up your speakers... the video will begin in 5 seconds"

      Then of course, the video appears and begins playing in 5 seconds.
      Will that work? Would I even need the table?

      Tsnyder
      Forget what I told you a second ago--I've been thinking about it and what I think would most likely happen is that the video would begin playing immediately but your visitor could not be able to see it--they could hear it, but not see it.

      There is a pretty simple way to make your video not begin until after a certain time, but it would mean executing the video script as javascript rather than html.
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      • Profile picture of the author Tsnyder
        Originally Posted by Kevin-VirtualProfitCenter View Post

        Forget what I told you a second ago--I've been thinking about it and what I think would most likely happen is that the video would begin playing immediately but your visitor could not be able to see it--they could hear it, but not see it.

        There is a pretty simple way to make your video not begin until after a certain time, but it would mean executing the video script as javascript rather than html.
        Thanks for the response... I see what you mean about the audio
        starting while still invisible.

        I often use one of Josh Anderson's video players that allows you
        to set a delay time for starting the video so that may be the answer.

        Tsnyder
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  • Profile picture of the author Mrs S
    Simple - but brilliant! Thanks so much for taking the time to share this Kevin.
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  • Profile picture of the author Sean Fry
    Nice! Kevin is the man! This totally answers my question from that other thread.
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  • Profile picture of the author VeronicaD
    Hey this is really nifty! I haven't seen this used too often, but it would impress me if I seen it. I haven't seen Ryan's stuff you were referring to.
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    Contact me if you need to!

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  • Profile picture of the author Bayo
    Kevin

    You're my hero!

    I watched Ryan's video and I know he was trying to explain it but it just didn't come across as clearly as you've put it.

    Well presented video sir.

    Have a great day

    Bayo
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  • Profile picture of the author Ricci Cox
    Wow, great stuff. That's an awesome tip... I have seen those type of videos a few times and always wondered how that was done.

    Thanks for sharing Kevin
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  • Profile picture of the author Jay Jennings
    I think one reason for delaying the appearance of the Buy button is so people can't make a decision based solely on price.

    If you have a video and a Buy button the prospect can click Buy and see what the price is BEFORE they are aware of the benefits of the product.

    If there is just a video, you have the chance to make your pitch and get them to WANT the product before you let them know the price.

    Jay Jennings
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  • Profile picture of the author Chris Thompson
    Kevin - I'm just implementing this in Wordpress today and I'm a bit stuck with how to proceed. Should I paste the "step 1" code in my header file? Will the "style" bit interfere with the wordpress style sheet?

    How are people best able to implement this code in wordpress?

    Chris
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  • Profile picture of the author Chris Thompson
    Ok I've implemented this in WordPress and it works just fine!

    I'm using a theme called FlexSqueeze, which has its own nuances. It is a purchased theme designed for squeeze page and sales page creation.

    Here's what I did to make Kevin's code work (simple as can be):

    1) I grabbed one of the squeeze page templates from my web server and pasted in the code Kevin gave directly into the template, before the closing head tag.

    2) I made a new "test page" in Wordpress and put some text inside of the div tags that Kevin gave us.

    3) I assigned the new test page to the template file that I edited.

    It all worked perfectly!
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    • Originally Posted by Chris Thompson View Post

      Ok I've implemented this in WordPress and it works just fine!

      I'm using a theme called FlexSqueeze, which has its own nuances. It is a purchased theme designed for squeeze page and sales page creation.

      Here's what I did to make Kevin's code work (simple as can be):

      1) I grabbed one of the squeeze page templates from my web server and pasted in the code Kevin gave directly into the template, before the closing head tag.

      2) I made a new "test page" in Wordpress and put some text inside of the div tags that Kevin gave us.

      3) I assigned the new test page to the template file that I edited.

      It all worked perfectly!
      Awesome. I hadn't tried it with WordPress, but it should work.

      To create this in WordPress it might help people to know where they can find the "head" tag in their theme...

      Go to your WordPress Dashboard and Click on Appearance:



      Click on Editor:



      On the RIGHT HAND SIDE you should see a list of the pages in your theme. One of them should be called "header.php" or something very similar like "pageheader.php", "topofpage.php", etc. Click to edit that page:



      Scroll down looking in the code for the closing "head" tag:



      Paste in your code just above the closing "head" tag and click the "update file" button.

      Once this is done you should be able to place the two "div" tags around the content you want to delay and it should work.
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  • Profile picture of the author Chris Thompson
    Ok guys,

    Here's my take on the whole issue of why we'd like to delay the order button, or ANYTHING for that matter.

    1) We want to hold your attention a bit before we give you a method of clicking off our video

    2) We don't want the video to look like a squeeze page with an optin form, so we delay the appearance of the optin form for a bit

    There are LOTS of other reasons, and I definitely find this useful. That said, I really hate the 20 minute presentations with no buy button until the end. That just annoys me. But you have to test this stuff to know what your profit will do. There is no point asking "what's the point" if you are too closed minded to try it out.

    I'm implementing a new video squeeze page and I'm using this code to delay the Aweber form until about 60 seconds into the video. They'll be VERY interested in the video at that point and the aweber form will be seen as value-added, not "salesy". At least that's the goal.

    I'll be testing this by sending all my PPC traffic to the new squeeze page before I unload it on all traffic being sent by all sources.
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  • Profile picture of the author brucemcc
    Kevin, You were right on time! I was searching for this right now. I should have known that a fellow warrior would have the answer. This is exactly what I was looking for. Thank you.
    BruceMcc
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  • Profile picture of the author anthony2
    Great Video....thanks alot

    I wondered how frank kern, Ryan Deiss
    were doing that.. now i see.


    thanks
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    • Profile picture of the author Vanquish
      Kevin, this is awesome, thank you for your generosity! I will be putting this to good use
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      Nothing to sell, only value to give and new knowledge to learn.
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    • Profile picture of the author diegutefee
      Hi there,

      I am just trying to implement this on my site...

      The delay works just fine but during the time when the button is hidden the length of the site remains the same, so if the content was allready there.

      How can I make this blank space disappear?

      I would be gratefull if u gave me a hint on that.

      Cheers,
      Enrico
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  • Profile picture of the author Jay Jennings
    Someone apparently took offense and deleted my post explaining the downside of using this technique and telling where you can get an open source solution. I explained it showing how that free solution is the base of one of my products and someone must have thought I was too promotional (in which case, I'd have to say they didn't watch the video or they wouldn't think that).

    If you want to see the problem and a solution, search for Problem with the Magic Button Code on YouTube and it will come up.

    The best thing about the code in this thread is how easy it is to use -- but if you're going to use it you should also know the problem with it. For some the benefits outweigh the disadvantages, but at least you'll be making decisions based on knowledge.

    Jay Jennings
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    • Originally Posted by Jay Jennings View Post

      If you want to see the problem and a solution, search for Problem with the Magic Button Code on YouTube and it will come up.
      The problem you point out in the video is that the form (or button) will appear even if someone stops the video, etc. Not a major problem, but it might increase conversions (which is our goal) to have it "pause" when the video pauses.

      I agree with you this can be handled with Flowplayer cue points. I think I can put together another tutorial showing "regular people" how to use FP cue points. It will have a few more steps, but as long as they load the player and paste the code in properly it should be something most people can handle, don't you think?

      It will probably be a week before I have time to get that done, but as you said, Flowplayer is a nice, free, open-source solution that many people could put to work with the right guidance.
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Kevin-VirtualProfitCenter View Post

        The problem you point out in the video is that the form (or button) will appear even if someone stops the video, etc. Not a major problem, but it might increase conversions (which is our goal) to have it "pause" when the video pauses.

        I agree with you this can be handled with Flowplayer cue points. I think I can put together another tutorial showing "regular people" how to use FP cue points. It will have a few more steps, but as long as they load the player and paste the code in properly it should be something most people can handle, don't you think?

        It will probably be a week before I have time to get that done, but as you said, Flowplayer is a nice, free, open-source solution that many people could put to work with the right guidance.
        I was wondering that myself. It would be much better if the time was linked to the play of the video - not how long the visitor is on the page. Looking forward to your Mark 11 version. But I'm sending this to my list now.

        Thanks Big Kev...after using your product my teeth have never been so white! Girls half my age are now giving me the eye. I feel like a new man.
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      • Profile picture of the author Wuuki
        Hi Kevin,

        Thanks for sharing this.
        I did some split testing the last days and increased conversion by 43% with the delayed button. Guess, I owe you a drink:-)

        Take care

        Volker
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  • Profile picture of the author PineTreePhil
    Gee Kevin,
    All this time I thought I'd have to pay big money for such magic. Thanks for posting it for free. Great job...

    Phil
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  • Profile picture of the author Frank Bruno
    Hey Kevin great share...

    Is there a way to set the code to take away a link or optin box after xx amount of time?

    Frank Bruno
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  • I made the quick change.

    There is another variable here--how many seconds you want the button to stay ON after it appears.

    Otherwise...

    If you want your button set to appear at 100 seconds, you would change the line in the code to:

    secondsdelay = 100;

    If you then wanted it to hang around for 120 seconds, you would change the second
    variable to:

    secondson = 120;

    just paste in the rest of the codes as described in the video and it should work fine.
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  • Profile picture of the author Chris Thompson
    Guys,

    Last night I bought a copy of iWork 09 for Mac, and a copy of ScreenFlow (also for mac).

    I made a Keynote presentation (like Powerpoint, but really easy) and I recorded a cool opt-in video.

    I used the magic button code so my Aweber form appears right around the time that I'm talking about the opt-in.

    it all works VERY nicely and is pretty cool. I'm dying to divert some PPC traffic to this thing but I need to tweak the layout a bit more and re-encode the video at a better bitrate first.

    So awesome though ... it looks very slick. I have the video on autoplay also.
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  • Profile picture of the author Jan W
    That´s why I love the warrior forum so much. You get real valuable information, not only in the war room but also at the genarl discussions. Thanks so much, this information is worth 500 $ or maybe even more.
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  • Profile picture of the author inview
    Excellent info, thanks Kevin
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  • Profile picture of the author dageniusmarketer
    thanks alot for this...... definitely a cool addition to the mix
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  • Profile picture of the author Sean Kelly
    The problem of course with a 'timed' display is that the button is not displayed at the correct time if you pause the video.

    Solution: Flash can call Javascript functions.
    The correct/ideal way of displaying the button at the correct time is to have flash call the javascript 'display button' function after X minutes in the timeline has been viewed.

    Josh Anderson has a tool that lets you do this kind of thing easily.. I think it's called total web video or something like that.

    When the flass video reaches a certain point-in-time it will invoke your javascript function which will then display the order button.

    Sean

    Edit: Just watched Jay's video.. You could use the FlowPayer (free) as Jay suggests to achieve this.
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    • Originally Posted by Sean Kelly View Post

      The problem of course with a 'timed' display is that the button is not displayed at the correct time if you pause the video.

      Solution: Flash can call Javascript functions.
      The correct/ideal way of displaying the button at the correct time is to have flash call the javascript 'display button' function after X minutes in the timeline has been viewed.

      Josh Anderson has a tool that lets you do this kind of thing easily.. I think it's called total web video or something like that.

      When the flass video reaches a certain point-in-time it will invoke your javascript function which will then display the order button.

      Sean

      Edit: Just watched Jay's video.. You could use the FlowPayer (free) as Jay suggests to achieve this.

      I've looked at flowplayer and am going to do a tutorial on how to load/configure your vids using it. I am thinking it will need to be a little multi-step because there are "lots of moving parts."

      Still most everything you do with Flowplayer is copy and paste-able. Otherwise...if you know what to change then it's pretty easy to configure.
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  • Profile picture of the author dageniusmarketer
    I already use flowplayer...... is this some built in function that I never knew you could always use? If so, how do i activate it?

    correction: I use jw flv player and confused it with flowplayer. Sorry

    Checking into flowplayer now
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    • Profile picture of the author Jay Jennings
      Originally Posted by dageniusmarketer View Post

      I already use flowplayer...... is this some built in function that I never knew you could always use? If so, how do i activate it?

      correction: I use jw flv player and confused it with flowplayer. Sorry

      Checking into flowplayer now
      JW Player and Flowplayer can both trigger events, although I've only done it with Flowplayer. Go to their site and look up cue events.

      Jay Jennings
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  • Profile picture of the author orlando cassara
    Kevin,

    Thanks for this great post, this is an awesome button to be able to use.
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  • Profile picture of the author hhunt
    Nice share, Kelvin. This has just given me a good idea for a cool plugin.
    Will post back to let you guys know how it goes.
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  • Profile picture of the author Ron Douglas
    Delayed add to cart buttons will be a standard function of the new JV Press theme by fellow Warrior Sean McAlister. He made it so easy that you will only have to check a box and enter the desired delay time.
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  • Profile picture of the author contactscape
    Good ol' JavaScript action
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  • Profile picture of the author therichschoolboy
    Excellent share
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    • Profile picture of the author tom03
      I just wanted to add a little tip to this old thread. I used this on a sales page and it leaves a blank space before the button is displayed. To remove this blank area I changed the css to this:

      .hidden { visibility: hidden; display:none; }
      .unhidden { visibility: visible; display:block; }

      It works in IE and Firefox but didn't check other browsers.

      Did anyone find out how to sync this with the video for flowplayer or jw player.
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      • Profile picture of the author entry
        Cheers for sharing this code with us
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        I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author sparkman
    Another great share here on the WF. This thread reminds me of the old days when people used the Internet to share info.
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  • Profile picture of the author Michael Solomon
    Thanks for sharing Kevin, very handy little code

    I have one question.

    I've implemented this in Wordpress, and it seems to work fine. However, in wp there's just a head for the entire website (part of the 'theme'), not for each page - and we would like to use this on different pages in different ways/with different delay times...is there an elegant way to do that?

    Would much appreciate any thoughts...

    Cheers


    Michael
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