Here's how I used current articles and boosted traffic with almost no work!

27 replies
I was reading a thread the other day discussing article marketing and click through rates, etc. and it got me thinking about how I could improve my CTR's for my article writing.

Then I realized I'd probably have to write more articles... until it hit me.

I'm lazy, so I didn't want to rewrite my articles...

So, I did an audit of my current articles.

  • I went into my ezinearticles account and hit the little green button for "View All" articles.
  • Then, I clicked the "Views" tab.
  • Then I went down the list and took a look at articles that were getting the most views, but had the lowest CTR.
  • Most of the time, I found that my author resource box was just blah..
  • I went into those articles and edited the author bio box and hit resubmit.

Basically I took my best performing articles (in views) and increased their ability to drive traffic to me.

I was able to make changes of articles that were only getting about 5-9% CTR and boost them closer to 20% (which means the new bio box is actually performing much better than ~20% because it's still averaging my old crappy 5-9% CTR).

And it took me all of 15 minutes to do about 20 articles.

Want a quick boost in traffic? Optimize what you already have, and leverage it for all it's worth.
#articles #boosted #current #traffic #work
  • Profile picture of the author TimG
    That's a very good tip. I'll admit I've been guilty over the years of not aggressively working on my articles with a pathetic CTR but that was partly due to having to take the article offline to make the changes.

    Now, with EZA's improved modification rules it only makes sense to go back and turn the strikeouts into base hits and possibly even home runs.

    Small digression - Whenever I am conducting research on EZA and I come across other authors articles that link to a site that no longer exists I try to see how many total articles link back to that non-existent website. If it's a sizeable amount I try and register the domain name in order to capture the traffic that is generated by the articles but going nowhere. End Digression

    Respectfully,
    Tim
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    • Profile picture of the author howinfo
      It can be and should be done to all the articles submitted by the article submission services as well. Of course it would be lot easier if you have well written resource box from the start.
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    • Profile picture of the author mr2monster
      Originally Posted by TimG View Post

      That's a very good tip. I'll admit I've been guilty over the years of not aggressively working on my articles with a pathetic CTR but that was partly due to having to take the article offline to make the changes.

      Now, with EZA's improved modification rules it only makes sense to go back and turn the strikeouts into base hits and possibly even home runs.

      Small digression - Whenever I am conducting research on EZA and I come across other authors articles that link to a site that no longer exists I try to see how many total articles link back to that non-existent website. If it's a sizeable amount I try and register the domain name in order to capture the traffic that is generated by the articles but going nowhere. End Digression

      Respectfully,
      Tim
      Way to give another secret away Tim! haha.. I do this too.
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      • Profile picture of the author TimG
        Originally Posted by mr2monster View Post

        Way to give another secret away Tim! haha.. I do this too.

        Lol............just wanting to pay you back for your tip...

        Tim
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    • Profile picture of the author Warrior Markets
      Originally Posted by TimG View Post

      That's a very good tip. I'll admit I've been guilty over the years of not aggressively working on my articles with a pathetic CTR but that was partly due to having to take the article offline to make the changes.

      Now, with EZA's improved modification rules it only makes sense to go back and turn the strikeouts into base hits and possibly even home runs.
      That was my issue, too - the fact that in order to re-submit the article, you'd have to take it offline. But does your comment regarding EZA's modification rules imply that that's not the case anymore? In other words, can we change, for example, the resource box of an article without it going offline (for too long)?
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      • Profile picture of the author mr2monster
        Originally Posted by Warrior Markets View Post

        That was my issue, too - the fact that in order to re-submit the article, you'd have to take it offline. But does your comment regarding EZA's modification rules imply that that's not the case anymore? In other words, can we change, for example, the resource box of an article without it going offline (for too long)?
        As far as I understand it, they keep your current article up until the change is approved, and then switch them. So, there's not a whole lot of downtime.
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      • Profile picture of the author TimG
        Originally Posted by Warrior Markets View Post

        That was my issue, too - the fact that in order to re-submit the article, you'd have to take it offline. But does your comment regarding EZA's modification rules imply that that's not the case anymore? In other words, can we change, for example, the resource box of an article without it going offline (for too long)?
        That is correct - See this blog post on the EZA blog for the details - Articles Remain LIVE While You Make Changes

        Respectfully,
        Tim
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    • Profile picture of the author SniperSoftware
      Originally Posted by TimG View Post

      Small digression - Whenever I am conducting research on EZA and I come across other authors articles that link to a site that no longer exists I try to see how many total articles link back to that non-existent website. If it's a sizeable amount I try and register the domain name in order to capture the traffic that is generated by the articles but going nowhere. End Digression
      Wow. That just sparked a new software idea.. imagine that process automated.
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      • Profile picture of the author TimG
        Originally Posted by SniperSoftware View Post

        Wow. That just sparked a new software idea.. imagine that process automated.

        Build it and they will come -
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  • Profile picture of the author Steve Holmes
    Exactly, when are drafts any good anyway!?
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    • Profile picture of the author mr2monster
      Originally Posted by Steve Holmes View Post

      Exactly, when are drafts any good anyway!?

      I wasn't talking about drafts, I was talking about articles that are already published but just getting crappy CTR's.
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      • Profile picture of the author Steve Holmes
        Originally Posted by mr2monster View Post

        I wasn't talking about drafts, I was talking about articles that are already published but just getting crappy CTR's.
        yup, that was my point.
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  • Profile picture of the author Dennis Gaskill
    Marc and Tim, two great tips you shared. Both based in common sense and offer an excellent return on the time investment. Two thumbs up!
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  • Profile picture of the author kcom
    For some of us who do not have as many articles but are in the process of submitting them, it is a good reminder just how important that resource box is.
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  • Profile picture of the author TheNightOwl
    Great tips! Yes, the updated article-editing policy at EZA makes this a no-excuse job now, I think. {Note to self!}

    Thanks for the reminder, mr2monster.

    Also, neat trick that, TimG! I thought of an add-on: If you work in the same or a similar niche to the author you've discovered with a lapsed domain name, you can now take 25 of them (I think the limit at EZA is 25 or 50 resydications per year, isn't it?) and send them out in your autoresponder sequence (or at least a link).

    The link is unaltered, but it now goes to a site you control, of course.

    Cross-promote your other main site in that niche and put a few affiliate banners there, a sign-up form and good reason to opt-in. Could all be done in an hour.


    @TimG: Or would you just do a top-level redirect?
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    • Profile picture of the author TimG
      Originally Posted by TheNightOwl View Post

      Great tips! Yes, the updated article-editing policy at EZA makes this a no-excuse job now, I think. {Note to self!}

      Thanks for the reminder, mr2monster.

      Also, neat trick that, TimG! I thought of an add-on: If you work in the same or a similar niche to the author you've discovered with a lapsed domain name, you can now take 25 of them (I think the limit at EZA is 25 or 50 resydications per year, isn't it?) and send them out in your autoresponder sequence (or at least a link).

      The link is unaltered, but it now goes to a site you control, of course.

      Cross-promote your other main site in that niche and put a few affiliate banners there, a sign-up form and good reason to opt-in. Could all be done in an hour.


      @TimG: Or would you just do a top-level redirect?
      The reprint limit according to EZAs terms of service for publishers is 25 per website for a maximum of 250. It is under section 1 part J and reads as such:

      "Agree to limit the number of articles reprinted to no greater than taking 25 articles from our site per calendar year per unique domain that you own. In addition, for domain owners of many domains, you may not reprint more than 250 articles per year (10 sites x 25 articles reprinted per domain)."

      Regarding your question, I think either method is fine as you control the domain and can do as you see fit.

      Tim
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      • Profile picture of the author HCLee
        It is a good habit to review some of your EZA articles. In one of my reviews I found out many of my articles still had the bio with links pointing to some domains that I did not want and never renewed them. I then changed the links to my present sites. Not only is this good for traffic, you get backlinks too.
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        • Profile picture of the author mr2monster
          Originally Posted by HCLee View Post

          It is a good habit to review some of your EZA articles. In one of my reviews I found out many of my articles still had the bio with links pointing to some domains that I did not want and never renewed them. I then changed the links to my present sites. Not only is this good for traffic, you get backlinks too.

          I'm going to need to do this sometime soon. This will mark the first year that i'm letting a lot of domains expire, including some that I've actually marketed to but just don't see any results.

          I'll have to go back and change those links to something else.
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    • Profile picture of the author mr2monster
      Originally Posted by TheNightOwl View Post

      Great tips! Yes, the updated article-editing policy at EZA makes this a no-excuse job now, I think. {Note to self!}

      Thanks for the reminder, mr2monster.

      Also, neat trick that, TimG! I thought of an add-on: If you work in the same or a similar niche to the author you've discovered with a lapsed domain name, you can now take 25 of them (I think the limit at EZA is 25 or 50 resydications per year, isn't it?) and send them out in your autoresponder sequence (or at least a link).

      The link is unaltered, but it now goes to a site you control, of course.

      Cross-promote your other main site in that niche and put a few affiliate banners there, a sign-up form and good reason to opt-in. Could all be done in an hour.


      @TimG: Or would you just do a top-level redirect?

      That's a pretty decent idea... not sure why I haven't done it.

      When I find an abandoned domain in a niche that I'm currently in, I generally just redirect it to my main site unless it's got a huge potential to outrank mine, or some other long term benefit like a higher PR or something.

      Like i said in the original post, I'm lazy.. haha. Redirecting and getting the traffic from the current promo is good enough for my $7.
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  • Profile picture of the author Mrs S
    I was trying to do this myself last week as I've swapped domains on a site and wanted to update the links in the bio box. But it would not let me submit the changes as I kept getting a crazy message about keyword saturation even though I was being able to submit new articles with the exact same bio box. I wonder if it was a bug and I should give it another go...
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    • Profile picture of the author KateD
      Originally Posted by Mrs S View Post

      I was trying to do this myself last week as I've swapped domains on a site and wanted to update the links in the bio box. But it would not let me submit the changes as I kept getting a crazy message about keyword saturation even though I was being able to submit new articles with the exact same bio box. I wonder if it was a bug and I should give it another go...
      Hi...

      EZA has changed their limits on allowable keyword density a coupe of times. And now they have an automated system that checks for it automatically.

      So if you are modifying an old article, there's a chance that the automated system will "catch" an article that has a phrase with a keyword density above 2.0 %.

      It's not a bug with EZA's system. You just have to do a little minor editing.

      I had the same message come up when I modified about 8 of my old articles. I just changed a couple of words, re-submitted, and hoad no further issues.

      KateD
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      • Profile picture of the author Mrs S
        Originally Posted by KateD View Post

        Hi...

        EZA has changed their limits on allowable keyword density a coupe of times. And now they have an automated system that checks for it automatically.

        So if you are modifying an old article, there's a chance that the automated system will "catch" an article that has a phrase with a keyword density above 2.0 %.

        It's not a bug with EZA's system. You just have to do a little minor editing.

        I had the same message come up when I modified about 8 of my old articles. I just changed a couple of words, re-submitted, and hoad no further issues.

        KateD
        Thanks Kate - I did go back and try another article and it went through in a breeze. I'll set aside some time to do the others in case any of them need to be edited
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  • Profile picture of the author cashcow
    This is a great idea - now why didn't I think of that myself?

    I didn't even know about the improved modification rules over at eza - I always avoided editing any article before but now this opens up a whole new way of leveraging articles.

    Small digression - Whenever I am conducting research on EZA and I come across other authors articles that link to a site that no longer exists I try to see how many total articles link back to that non-existent website. If it's a sizeable amount I try and register the domain name in order to capture the traffic that is generated by the articles but going nowhere. End Digression
    That's just pure genius!

    Lee
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  • Profile picture of the author Caiden
    Mr2monster I have been considering doing the exact same thing for a while now! U have just convinced me into it! Thanks!

    Tim, that 'small digression' is very crafty.... I like it!
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    • Profile picture of the author TimG
      Originally Posted by Caiden View Post

      Tim, that 'small digression' is very crafty.... I like it!
      Over the years it has been my experience that identifying and implementing the crafty things is the difference between a 5 figure a year business and a 6 figure a year business.

      Respectfully,
      Tim
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    • Profile picture of the author mr2monster
      Originally Posted by Caiden View Post

      Mr2monster I have been considering doing the exact same thing for a while now! U have just convinced me into it! Thanks!

      Tim, that 'small digression' is very crafty.... I like it!

      Right on man, let us know how much it helps!
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