#1 Your company web site sells the company. Your prospect do not care about company XYZ they care about their problems. You first need to address their problem is it the problem the product solves or the problem your opportunity solves.
Then you can use the company web site to sign them up but only after you have shown them how you can solve their problems.
#2 You need to have a marketing system that walks your prospect selling them different product. The book E-Myth says the business that use marketing systems 95% of the succeed.