8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Having trouble designing my sales funnel

by craigbrown
6 replies
I'm having a massive brain fart at the moment regarding my sales funnel.

Here's what I'm offering:
  • A kick-ass paid ebook with 6 kick-ass bonus ebooks - all relevant to the main e-book and NOT PLR
  • A free training course - uses a few of the concepts in the ebook, enough to get the punter out of trouble - It's important to me that folks be able to solve this particular niche problem without buying anything from me - those who want to MASTER it... I'm happy to take their money.
  • A paid training course - mind blowing material more advanced than the ebook or free course and priced accordingly.

Should I:

Create a Squeeze page for the free training course with the ebook and the paid training course as an upsell?

Or

Should I create a squeeze page for the ebook with the free training course as a "gift" for opting in with the option of taking the advanced training course afterwards?

Or

Should I create two squeeze pages (one for the free course and one for the paid ebook) on the one site?

All of the material solves the same niche problem. I believe in over-delivering on value but structuring this funnel has me stumped.

Any advice appreciated.

Cheers.
#designing #funnel #sales #trouble
  • Profile picture of the author Mrs S
    I think I would go with selling the eBook with the free training as a bonus. Then within the free course and the ebook I'd sell in the paid course.
    {{ DiscussionBoard.errors[1975679].message }}
  • Profile picture of the author mr2monster
    I made you a flowchart of how I would handle this because typing it out was too much of a pain in the butt at 3:30am for me..

    haha..


    I've used this sales funnel for a lot of my little niche sites with quite a bit of success.
    Signature
    {{ DiscussionBoard.errors[1975727].message }}
    • Profile picture of the author craigbrown
      Originally Posted by mr2monster View Post

      I made you a flowchart of how I would handle this because typing it out was too much of a pain in the butt at 3:30am for me..

      haha..

      I've used this sales funnel for a lot of my little niche sites with quite a bit of success.
      LOL, thanks for taking the time mr2monster. That's very useful and most appreciated.

      Cheers
      {{ DiscussionBoard.errors[1975769].message }}
      • Profile picture of the author OllieGo
        Be sure to set up two funnels for A/B testing.

        i.e. two squeeze pages setup in Google Website Optimizer (it's free). 50% of your traffic automatically goes to one and, yes you guessed it, 50% to the other.

        If you continually A/B you will naturally create a killer funnel with no guessing!

        Best to you,
        {{ DiscussionBoard.errors[1975805].message }}
  • Profile picture of the author Loren Woirhaye
    6-7 manuals plus a course is probably a lot to give away.

    I'd test squeeze page offers where you tell about all the
    amazing stuff they get for free against a simpler squeeze
    where you give, like, 3 bullet points only.
    Signature
    {{ DiscussionBoard.errors[1976458].message }}
  • Profile picture of the author Avdo
    I would set your products into sales funnel like this:

    - free training course on squeese page => OTO paid training course with paid e-book as a bonus => if they refuse OTO, then offer just paid e-book as a downsell, and later promote paid training course in follow up

    This is the best way to exploit traffic
    {{ DiscussionBoard.errors[1976497].message }}

Trending Topics