Build Your List First Then Market Your Product or Promote your Product While Building Your List?

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Hi Warriors,

Just need some advice from y'all. I'm doing internet marketing for almost 3 years now, all I do during the past 2 years is to sell, sell, and sell something, whether it's an ebook, software, physical products etc.. I never gave importance on building a list because I'm just doing it for part time before, and just for fun of earning something on top of my main income. Then I realized about 4 or 6 months ago that having a quality and responsive list is very important in the long term. I started to build a website with an opt-in form, hoping to get some subscribers while i sell my ebook. It's not doing good when it comes to getting subscribers, even though I get decent amount of traffic and sales. Of course I'm not contented even I'm getting some sales, because my goal right now is to build a huge list. Right now I'm getting sales every other day but less than a hundred subscribers in 4 months that i'm doing it.

Now my question is, do I need to build my list first by giving something valuable for free and then promote my product once I have enough subscribers or do I continue what I'm doing right now w/c is sell my product with an opt in form so that I'm selling something while building a list?
I'll give an example about my 2 websites. The first one is www.PLRContentRiches.com, you will see that there's an opt-in form and an ebook that i currently sell, that's the site I'm talking about not getting enough subscribers but a decent amount of traffic and sales "ONLY". The 2nd one is www.PrivateLabelUnlimited.com, there's no product for sale, just a squeeze page to give something valuable, and it's getting some subscribers from time to time compare to the first one.

Your advice and suggestions will be highly appreciated.

Thanks!
#main internet marketing discussion forum #build #building #list #market #product #promote
  • In my opinion I would not try to sell to a list right away, you need to build anticipation before trying to sell.
    • [ 3 ] Thanks
  • See, as far as building a list goes, you should start giving out valuable stuff for free. That's what gets you subscribers.

    Once you have them, don't start sending out promos right away. Keep sending em good stuff to let them know that you're there to help, and not just sell.

    Once you have a good rep built, you can recommend a product every now and then, and that'll get you really good results...
    • [ 1 ] Thanks
    • [1] reply
    • thanks for the tip. I'll probably stop selling a bit,or maybe decrease my selling, and focus on building a list and of course relationship as well. thanks!
  • Never try and sell stuff straight away on your list as you want to build a list of people who have confidence in you for providing quality material. Then once you have the trust of your subscribers you will be able to make repeat sales on different Products from the same people.
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    • [1] reply
    • That's what I heard several times. people buys from the people they trust. thanks.
      • [1] reply
  • Provide value first.
    Also, communicate with them on a personal level such as video.

    Then later you can try and push one of your products. Hard selling on the first go is a no-no.


    Cheers
    Reinhardt
    • [ 1 ] Thanks
  • If you're getting sales, you are building a list... the best kind of list... a list of buyers. I'd be thinking about what else I could sell them.

    On a specific page, you're probably better off guiding your readers toward one action only... buying or opting in. If more people are buying than opting in on that first page, then I'd leave it as a sales page. And create an optin on other pages.

    But even if your squeeze page builds a bigger list, you may not make more money than with a straight sales page. So try to make sure that what you give as a freebie naturally leads people to buy more of your products or you'll end up with a big list of freebie-seekers.

    The goal should be greater profits, not just a bigger list. At least, in my opinion.
    • [ 1 ] Thanks
    • [1] reply
    • Thanks for the advice. I'm getting some sales but not getting enough subscribers. I think I need to focus on building a huge list and provide value first and not focus on sales right away, coz I'm thinking of the long term, thanks!
  • The list should come before the product. and the list will be built by the value you offer/your content. then later on , you can build anticipation and then start promoting your products
    • [ 1 ] Thanks
    • [1] reply
    • There's no right way or wrong way to build a list of buyers. The most important thing is to track what you're doing. If it's working find ways to amplify it. If its not working make adjustments or drop it.

      Some are saying that you should not sell to a list first... this is not gospel. Different lists respond differently. Some marketers send their optins to the sales page... some don't.

      Nothing is set in stone. It's up to you to figure out what is best for you and your particular list.

      Kevin
      • [ 1 ] Thanks
      • [1] reply
  • thanks for the advice. honestbizpro.. ill definitely follow that step as a lot of people are giving me the same advice. get some subscribers first, continue providing valuable contents, and once we have their trust, offer them something that will also help them.
    • [2] replies
    • A great way to do what you want to do is to build a list with single opt in and when the use opts in you can redirect him to the sales page.

      Since the user has already taken enough action to opt in he will be more likely to buy when he gets re directed to your sales page. Qualified leads such as this convert at 2-3%.
      • [ 1 ] Thanks
      • [1] reply
    • That's also what i'm anticipating as well. the power of leverage really helps us when it comes to business, because we can do it on our own, but much better if we have help from others too. Thanks for that powerful advice!

  • You have TWO choices:

    * Listen to other people's opinions

    * Go ahead and do some testing (on a small level)

    So, if you follow 'conventional wisdom', you'll wait until
    you have a 'relationship' with your list before you start
    selling to them.

    Or, if you 'test', you'll start selling to a PART of your
    list, build 'relationships' with another PART of your
    list, and MEASURE how it works, which is better, how you
    feel most comfortable behaving - and then adapt your
    approach to the ideal solution... FOR YOU!

    My mentor taught me a powerful lesson.

    "The only risk you ever have to take, in business as in
    life, is an INEXPENSIVE TEST!"

    It has shaped my way of looking at things ever since

    All success
    Dr.Mani
    • [ 1 ] Thanks
    • [1] reply

    • thanks dr.mani! that's really one of the keys to become successful, tweak,test a li'l bit and see the best results, and continue implement the best result that we got.
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    Build Your List First Then Market Your Product or Promote your Product While Building Your List?

    Hi Warriors, Just need some advice from y'all. I'm doing internet marketing for almost 3 years now, all I do during the past 2 years is to sell, sell, and sell something, whether it's an ebook, software, physical products etc.. I never gave importance on building a list because I'm just doing it for part time before, and just for fun of earning something on top of my main income. Then I realized about 4 or 6 months ago that having a quality and responsive list is very important in the long term. I started to build a website with an opt-in form, hoping to get some subscribers while i sell my ebook. It's not doing good when it comes to getting subscribers, even though I get decent amount of traffic and sales. Of course I'm not contented even I'm getting some sales, because my goal right now is to build a huge list. Right now I'm getting sales every other day but less than a hundred subscribers in 4 months that i'm doing it.