How do I figure out which clickbank product is good?

by LK
37 replies
I want to get into affiliate marketing, promoting products from clickbank, but I'm having a hard time figuring out which products are good and which aren't.
Of course I could always purchase a review copy for myself, but if I have to go through 5 different products before I find something worth promoting, it's kind of a waste of my money.
So, how do you guys normally decide what to promote on clickbank?
#clickbank #figure #good #product
  • Profile picture of the author shumz1
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    • Profile picture of the author Steve Holmes
      When researching clickbank, the gravity is a good indication of how the product is doing in terms of sales, the higher the better.

      I also look at the refferred %, as it can be a great indicator of how well affiliates are doing in promoting the item in question. If affiliates are finding it hard to sell, you may well want to avoid it for several reasons.
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author LK
          Thanks everybody for your helpful inputs. Seems like it's mainly up to me to scour CB in order to find just the right product.

          @GeorgR. thanks for the tips I'll be sure to check cbengine.com as well, when I find a product I think can be of interest ;D

          @affjourney what are you thanking me for (in advance)?? :confused:

          @FredJones Thanks for the explanation of what you do. I'll try to do some of the same when I continue my product-search =)

          @submp3s Thanks for the in dept explanation of how gravity really works. Seems like I was on the right track but had forgotten somewhat a lot of the details.. hehehe

          @Alexa Smith Thanks for your reply. The last link especially, seems to be just what I'm looking for
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    • Profile picture of the author scrofford
      Originally Posted by shumz1 View Post

      Check the gravity of the product
      Why do you say check the gravity? Just because there is high gravity doesn't mean the product is good, or even that it will be a great seller. Gravity can be deceiving and really that is no way to pick a product to sell.
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  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by LK View Post

    I want to get into affiliate marketing, promoting products from clickbank, but I'm having a hard time figuring out which products are good and which aren't.
    Of course I could always purchase a review copy for myself, but if I have to go through 5 different products before I find something worth promoting, it's kind of a waste of my money.
    So, how do you guys normally decide what to promote on clickbank?
    Have you ever considered making your own product?
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  • Profile picture of the author LK
    I read that the gravity is just the number of affiliates selling the product, not how many copies of said product are actually sold, so I don't think it's wise to pick a product to promote solely based on the gravity. Also, a lot of the time, new affiliates will just pick a product with high gravity and maybe sell 1 copy, which raises the gravity score. But making 1 sale can just be a fluke, meaning that part of the gravity score might actually not mean anything because it's just dumb luck that contributed to that one sale that made the score go up.
    (I hope all of that made sense)
    ^^^ that's why I'm in doubt how to pick.

    @x3xsolxdierx3x I considered making my own product (briefly) but I don't think I'm really qualified. I want my niche to be something health-related (as in diet/exercise - health) and I don't know THAT much about it so...
    Also, I kind of want to just get started right now as I've been putting this off for AGES... maybe I'll make my own product in the future, if this site becomes a success... but for now, just affiliation is fine..
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    • Profile picture of the author affjourney
      Originally Posted by LK View Post

      .....
      @x3xsolxdierx3x I considered making my own product (briefly) but I don't think I'm really qualified. I want my niche to be something health-related (as in diet/exercise - health) and I don't know THAT much about it so...
      Also, I kind of want to just get started right now as I've been putting this off for AGES... maybe I'll make my own product in the future, if this site becomes a success... but for now, just affiliation is fine..
      I am a newbie in IM and we just launched a product on the net and its making some decent sales..... I will be posting some threads soon on how we launched the product, from research to launch

      Thanks in advance
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    • Profile picture of the author Dan Bainbridge
      Originally Posted by LK View Post

      I read that the gravity is just the number of affiliates selling the product, not how many copies of said product are actually sold, so I don't think it's wise to pick a product to promote solely based on the gravity. Also, a lot of the time, new affiliates will just pick a product with high gravity and maybe sell 1 copy, which raises the gravity score. But making 1 sale can just be a fluke, meaning that part of the gravity score might actually not mean anything because it's just dumb luck that contributed to that one sale that made the score go up.
      (I hope all of that made sense)
      ^^^ that's why I'm in doubt how to pick.
      You can't go JUST by gravity. Youre pretty right on here, but here is an explanation of exactly how gravity works:

      Gravity is a measure of the number of affiliates who have made a sale within the last 8 weeks. At point of sale a vendor gets 1 point of gravity for a new affiliate sale. During the next 8 weeks the value of that 1 point gradually errodes - so after 4 weeks it will only be worth 0.5 points.

      So a gravity of 100 means that 100+ affiliates have made a sale within the last 8 weeks basically - obviosuly this is a measure, and you should probably avoid products with 0 gravity as perhaps they are managed poorly (or even abandoned by the vendor ), but also it doesn't guarantee the actual CONVERSION RATE of a high gravity product - there is no way to know this unless the vendor openenly shows this... and PROVES it...

      Ultimately it will come down to your judgement - look at the sales page, look at the affiliate resources, contact the vendor to see how responsive they are, ask for a review copy - split test your traffic; send some to one vendor and some to another and see which converts best...

      hope this helps
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  • Profile picture of the author GeorgR.
    Originally Posted by LK View Post

    I want to get into affiliate marketing, promoting products from clickbank, but I'm having a hard time figuring out which products are good and which aren't.
    Of course I could always purchase a review copy for myself, but if I have to go through 5 different products before I find something worth promoting, it's kind of a waste of my money.
    So, how do you guys normally decide what to promote on clickbank?
    i go on cbengine.com and see the stats, but the stats are only a TINY factor since gravity et. al really doesnt mean anything. Look at sales pages, how attractive is the page....etc..etc..

    And last but not least, you NEED to do the old "trial and error" thing since not everything which looks good on paper might also sell. Sometimes its not predictable, and the alleged "killer product" simply turns out a dud.
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  • Profile picture of the author trevor75
    Basically check everything, it can be a pain in the butt however, it won't take as long as you might think. Clickbank put all the immediate relevant information you need to make this decision right there, price, cost, brief description, how many other marketers are promoting it, what your cut will be.

    From there it's just a personal choice. Find something your interested in, that pays a lot, and isn't being promoted my too many other marketers. You should do fine.
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    • Profile picture of the author FredJones
      There is no magic formula, and trial and error would practically be involved.

      Having said that, lets me explain what I ddo.

      I look at the gravity (the higher the gravity, the more the affiliates sold at least one copy in the last week), look at the market that I can possibly cater to, look at the ways that I can go to market, look at whether the sales page looks like it would end up selling (gutfeel) and look at whether the product is in demand (for example, whether it solves a real problem that many people want to get resolved).

      If all the above factors look favorable, then I go for it.
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      • Profile picture of the author Jolette
        Originally Posted by FredJones View Post

        There is no magic formula, and trial and error would practically be involved.

        Having said that, lets me explain what I ddo.

        I look at the gravity (the higher the gravity, the more the affiliates sold at least one copy in the last week), look at the market that I can possibly cater to, look at the ways that I can go to market, look at whether the sales page looks like it would end up selling (gutfeel) and look at whether the product is in demand (for example, whether it solves a real problem that many people want to get resolved).

        If all the above factors look favorable, then I go for it.

        I have been wanting to ask the same question for some time, just unsure how to word it. Thank you to the person who asked the question and thank you for this response, it is a very detailed response so, once again great forum and I am glad to be a part of it!!
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  • Profile picture of the author GarryMSayer
    Also consider the sales page for any product you consider promoting.

    Is it compelling? Does it push the right emotional buttons?


    Use some empathy and put yourself into the mind of your prospect (this will also help with your articles) and make a call on whether the sales page is talking to you or not. If it is and you feel like you want to buy the product then chances are the conversion is high.

    Also, consider opting into the product owners list. Read the follow-up email messages sent by their autoresponder. Do they generate interest in the product? Do the follow-up email subject lines catch your eye amidst the slew of other emails in your inbox?

    The following tip is golden and will save you a ton of time and frustration:

    Check and ensure the links in the follow-up emails direct you to the same url and sales page with a buy-now button that takes you to clickbank's payment processors. What I'm getting at here is there are a lot of unscruplous marketers out there that rely on an affiliate's nous and hardwork to get prospects to their sales page, they then get a ton of email addresses and subsequently in the follow-up emails, send your prospects to a url where the payment processor is paypal and if they buy YOU don't get your commission.

    Really it happens! I found this out to my cost a couple of months ago in a seasonal niche.

    Research your market and your marketer!

    Hope this helps you.

    Garry.
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    • Profile picture of the author garyv
      There's really no way to know for sure without testing it yourself. Most review sites have a sales agenda. So it's a good investment to do your own reviews.
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  • Profile picture of the author SilentX
    I know this is kind of arbitrary, but I try to stay within the 75-150 gravity range, because anything lower than 75 is still kind of risky, and anything above 150 seems like its being flooded. Obviously, I check other related products and see which have well-written landing/squeeze pages, and then I do a little keyword research, to see if theres any marketable area that I can devise a decent blog around. I guess it depends on how reputable a site you are making to refer the product as well. If the site is really reputable that you're using (or planning to make), why not go over 150 gravity, otherwise I'd stay in that range.
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    • Profile picture of the author discrat
      Wheres that Harvey dude when you need him ??
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author Silas Hart
          I agree with Alexa Smiths criteria. When it comes down to peoples views on Clickbank gravity, they are just regurgitating information that was just presented to them at one point in time... probably by an uninformative free eBook.
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  • Profile picture of the author SeanSupplee
    Buy the product , talk to the owner of the product get a review copy tell them you will be promoting it to your list.
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  • Profile picture of the author BBAkwe
    I look for products that am really passionate about regardless of the gravity, popularity, rewrite the sales copy, change the graphics and plug in an optin form so I can build a list for that product.
    It takes time but it has worked for me because I use online and offline methods to promote my affiliate links. Why not go for products in the fitness niche you mentioned and work on them? You won't go wrong.
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  • Profile picture of the author jbsmith
    Popularity, gravity, demand outside of Clickbank and testing are the methods we use.

    For each product we test we have a system that helps us assess the niche by simultaenously testing opt-ins and affiliate products - that way we see overall how resopnsive the niche is, which messages & products do the best - all with an ultimate goal to producing our own products so we keep more profits.

    Works very well...give it a try.

    Jeff
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  • Profile picture of the author Johnnyfx
    Gravity is useful but it only tells you if the product converts well and makes money.

    The problem is that it doesn't tell you anything about the quality of the product, so you can promote a product with a huge gravity, and get more than 50% in refunds.

    The only 2 ways to know how good is the product arE:

    1 - Buy the product and test it yourself

    2 - Make a couple of "test" campaigns just to see how good is the refunds rate.

    Hope it helps
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Johnnyfx
        Originally Posted by Alexa Smith View Post

        On the contrary, Johnny. Whether the product converts well is one thing that its gravity doesn't tell you. It doesn't even pretend or claim to. You might like to read post # 12 above. :rolleyes:



        Only very, very briefly: products with a refund-rate anything like that get very quickly removed from sale by Clickbank for all the obvious reasons.
        Allow me to disagree Alexa

        I've seen several Clickbank bestsellers with huge refund rates. That's pretty common on the Forex niche for example. Some of them are removed from Clickbank marketplace, but others remain there for a long long time.
        I believe it depends on Who is the seller. If it's someone that has several products and makes good money there, Clickbank is not that severe.

        About the gravity:

        While a higher gravity doesn't mean an higher conversion rate, it means more affiliates are promoting the product. The more affiliates promote the same product on the long term, the better the conversion rate (usually), so ultimately I look to gravity as an indirect tool to measure the conversion rate.
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        • Profile picture of the author Alexa Smith
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          • Profile picture of the author Johnnyfx
            That's the best thing about this business.

            We can have opposite strategies and we can both make money at the end of the month.

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  • Profile picture of the author orlando cassara
    I usually look into the products sales page and ask myself as if I was the customer what does this product have to offer, what problems does it solve, does it convince me, does it look professional, and would I buy it myself.

    These are some simple steps to do when looking into a product without purchasing, think of your self as the buyer always helps.
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  • Profile picture of the author Vikram73
    Here is what I have done:


    1. Figure out what niches I'm in and then look at ClickBank/PayDotCom/Click2Sell etc. for products. You can't look for marketable products and then figure out your niche. Finding your niche is always the 1st step.

    2. Write bonuses & create incentives to make people buying through my website more attractive than directly through the vendor.

    3. Use the product name as the keyword with words like "feedback", "scam", "rip-off", "works" & rank for THOSE keywords (ex. "truth about abs scam", "truth about abs review").

    4. Target the products, build some sites, offer my incentives & start building links or doing PPC

    In terms of product selection - I usually avoid products that heavily emphasize the opt-in page. The reason being is my cookie will more than likely get overwritten or forgotten by the time the person closes the deal. I may have directed the user to the ClickBank product but the vendor can now close the deal without me seeing any of the money.

    Aside from that - it's about finding a quality product & putting some incentives around the sale on your blog.

    Once you've figured out your niches & have setup your blogs I would not limit myself to ClickBank. One day ClickBank may not be around or they may lock your account (hasn't happened to me but I hear others complain about this - maybe they're doing something blackhat and deserve it but who wants to put all their eggs in one basket?).

    Look at Click2Sell, Plimus & other networks and focus on QUALITY products.

    Avoid the ones that have opt-in pages & the ones that you know you can create some bonuses for.

    At the end of the day - one someone is looking at buying some $40 ebook they're going to google that ebook's name several times before deciding to spend the money. Incentives are key.

    -Vikram
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  • Profile picture of the author Oconnor1
    Great thread, I knew right off the bat that just following the highest gravity made no sense why compete against everyone else? My only question is if you have a nice that you think will work, how do you determine ahead of time if the product converts? Also, how long will you promote a product before you drop it?
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  • Profile picture of the author Mark Jordan
    Check the statistic that they use called gravity. It is an indication of the number of affiliates who have made a sale over a span of 2 months. Look for the product that got super high gravity.
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    • Profile picture of the author LK
      Whoa I'm kind of overwhelmed by all the responses here, some super good pieces of advice though, so once again, thank you so very much.

      @GaryMSayer, I didn't know about the follow up email thing, I'll be sure to keep that in mind. Thanks for mentioning it.

      @Alexa Smith, thank you for your long, detailed list, it's super helpful!

      @orlando cassara, simple but good advice never the less. Thanks.

      @vikramd, thanks for your tips, and for mentioning that thing about the cookies, I didn't know that. Also thanks for mentioning those other networks, I'll be sure to check them out once I get a bit more familiar with how this stuff works. As you say, it's not wise to put all your eggs in one basket =)

      @oconnor1 good questions and thanks to Alexa Smith for answering them =)
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      • Profile picture of the author Vikram73
        Originally Posted by LK View Post

        Also thanks for mentioning those other networks, I'll be sure to check them out once I get a bit more familiar with how this stuff works. As you say, it's not wise to put all your eggs in one basket =)
        LK - I think the key to using CB or any other affiliate network is to figure out what niches you really want to be in and then setup your "money sites" for each of those niches.

        You'll find tons of products in different networks. I really like Click2Sell since they carry conversion stats. There stats are much easier to read IMO.
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  • Profile picture of the author Christophe Young
    Flip a coin! If it comes up "Heads" then you have a winner! "Tails" and you've got a dud.

    You could also go by gravity, but I think the former will work better.
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  • Profile picture of the author JackPowers
    How do you find a good Clickbank product to sell?

    One that has a good sales page. That's really the most important.

    Good graphics, maybe video, good copy.

    I don't care what it sells. If the sales page looks awesome then it will probably convert better than an awesome product with a crappy sales page.
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  • Profile picture of the author garyv
    What's being overlooked here by those that don't look at higher gravity products, is the fact that some products have such a huge demand, that many affiliates can promote it and be successful. It doesn't always mean that there is a large turnover of multiple affiliates. A product w/ a high affiliate turnover wouldn't last long in the market-place.

    I have a product that hovers right around the 100 gravity mark, and has done so for about 3 years. And I have dozens of affiliates that have been successfully promoting it for that entire time. So if you just skip over the high gravity products based on a gravity criteria, then you're doing yourself a huge disservice.

    The best way to find a good Clickbank product, is to not have any set criteria. (other than your own moral ones of course). The best way to find a good product, is to test promote them yourself. Don't rely on someone else's set criteria for a good product.

    Some of my best selling products as an affiliate have sometimes been products that would have failed most people's criteria tests. The first product I ever successfully promoted for clickbank was not only extremely ugly as a sales page, but had an opt-in and a gravity of over 200. I made over 100k in a year promoting it.
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