I'm starting an experiment on generating traffic from video on YouTube and other sharing sites. Please let me know what you think of this approach and how to improve it.
The main idea is to make the video viral by making it a part of a "treasure hunt" complete with actual prizes. You could send all the traffic to one website and monetize through AdSense, paid ads or the sale of your own product. Or you could design the game so you send the traffic through the websites of other marketers as part of the search for clues.
This test video is designed for fans of Star Wars, Star Trek, Stargate, etc. Haven't decided yet what to try to sell them. I'm just waiting to see exactly how much traffic it generates.