What makes you any different than the IM Gurus?

by ozduc
21 replies
After reading a lot of threads here it seems to be the general tone on the forum that people don't have much time for the IM gurus. In fact several long term members make it quite clear they despise some of them.
With that being said, as a marketer, isn't your main purpose to position yourself as an "authority" in your niche, whatever that may be, so that people will trust you and hence be more inclined to buy from you?
If that's the case then wouldn't you be putting yourself in the position of Guru, in that niche?
Let's say you are dominating in the crochet doilies niche wouldn't your prospects look up to you as some sort of doily guru?
What about the Health and fitness niche. I would think Mike Geary (Truth about Abs) would be viewed by some as a guru in the 6 pack abs niche?
So if you are trying to dominate your niche what makes you any different than the guys who are dominating the IM niche?
Why is there so much disdain for some of these guys?

Give me a minute to get my flame suit on
#gurus #makes
  • Profile picture of the author JackBas
    Originally Posted by ozduc View Post

    Why is there so much disdain for some of these guys?
    They're really really successful, people on the forum generally aren't
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    • Profile picture of the author ozduc
      Originally Posted by JackBas View Post

      They're really really successful, people on the forum generally aren't
      Hmmm, I don't know about that. I have a feeling there are some very successful people here on the forum.
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  • Profile picture of the author Mukul Verma
    Two reasons

    First, I find a lot of people who marketing and teaching are not practicing as much. I want to learn from someone who is putting what they teach into action to day to day.

    Second, this is my position in a niche I am in, the difference between Guru and doing well means having a system you can leave for a month and works VS working 14 hours a day. I am not interested in being forced to be tied to the business. I choose to make less which is still very good, however not be tied many many hours to the job created.

    Cheers,
    Mukul
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  • Profile picture of the author JackBas
    Also, I think the 'gurus' entice newbies with their charisma and popularity. They look up to them like gods because they seem to make money so effortlessly and casually. Most warriors have a bit of experience and see through this and aren't excited by the boring products that are being released...
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  • I think everyone wants to become an authority in their particular niche. But I think that the reason most people despise most Gurus (BTW, most are self proclaimed) is because some of them can come across as cocky and often times rude (at least that is what I have gathered from reading complaints.)

    Now, I do not see anything wrong with being an authority in your niche, just don't boast about it or become arrogant. Keep your feet on the ground and you will be well liked. That is just what I think!
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by JackBas View Post

      They're really really successful, people on the forum generally aren't
      That's an uninformed opinion. There are a great many successful people here.

      I could be wrong, but I don't think there are a great number of people here that despise gurus. More a case of not liking some of their practices from what I've seen.

      As I wrote here before, guru bashing is bad for your wealth. If you see rich people or successful people as bad, then you will self-sabotage your efforts at becoming rich and successful.

      Why?

      Because deep down most of us want to be and believe we are a good person, but by equating being rich or successful with being bad, your subconscious belief that you are good will win out and overrule your conscious desire to be rich in order to eliminate the internal conflict.
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  • Profile picture of the author GeorgR.
    Originally Posted by ozduc View Post

    Why is there so much disdain for some of these guys?

    Give me a minute to get my flame suit on
    Because as someone being in IM myself I can "see through" them and the methods they are using.

    It's NOT always quality of their products what makes them rich...

    It's a mix of jealousy, respect and sometimes disgust. But this is marketing, and you can often LEARN something if you look at how the Gurus do stuff.
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  • Profile picture of the author Kenster
    Its interesting because people define others as gurus, its not always the gurus themsleves that define themselves as that.

    In fact most gurus seem to hate being called and regarded as gurus.

    Just a weird and ironic term wwhen it comes to IM
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  • Profile picture of the author Kevin Riley
    Originally Posted by ozduc View Post

    Let's say you are dominating in the crochet doilies niche wouldn't your prospects look up to you as some sort of doily guru?

    LMAO. I would love to be "The Doily Guru". Could even be a movie. I'll get Mike Myers to play the part (he's much better looking than Paul Myers).
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    Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author Edk
    One of the problems Ozduc is that these guys get so money oriented that their only take on things is that: Take Take Take, money, advantage... They get into lack of caring to a considerable extent. That's where resentment comes in I feel
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    • Profile picture of the author butters
      It may be the fact that they over exaggerate the truth... Some of the products are over priced for the information in it... They create false scarcity, they say it will never be seen again, only to find 4 months later it's free... But hey, I like em, they teach, in my opinion its good marketing, people may be jealous, they might just hate that they charge insane prices for there info. Who knows, who cares, more important question, is my left toe the guru of all left toes?
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  • Profile picture of the author DuncanMae
    There are people that talk SH*T and then there are people that get SH*T done.

    Find the second type and study them.

    Funny thing, not one of them will call themselves "guru"
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    • Profile picture of the author ozduc
      Originally Posted by DuncanMae View Post

      There are people that talk SH*T and then there are people that get SH*T done.

      Find the second type and study them.

      Funny thing, not one of them will call themselves "guru"
      There are also the 3rd type and that is a combination of the 1st and 2nd.
      they get it done and talk about it.
      I think most of the people that are considered Gurus never actually call themselves that, there maybe a few that do but usually after they have been branded that by their customers or followers.
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  • Profile picture of the author redrabbit
    I tend to be practical and as soon as I have an idea actually do everything I can to implement it. Also, I know this going to sound quite cliche but I do in fact have quite a few years of experience behind me.
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  • Profile picture of the author Robert Puddy
    Originally Posted by ozduc View Post

    After reading a lot of threads here it seems to be the general tone on the forum that people don't have much time for the IM gurus. In fact several long term members make it quite clear they despise some of them.
    With that being said, as a marketer, isn't your main purpose to position yourself as an "authority" in your niche, whatever that may be, so that people will trust you and hence be more inclined to buy from you?
    If that's the case then wouldn't you be putting yourself in the position of Guru, in that niche?
    Let's say you are dominating in the crochet doilies niche wouldn't your prospects look up to you as some sort of doily guru?
    What about the Health and fitness niche. I would think Mike Geary (Truth about Abs) would be viewed by some as a guru in the 6 pack abs niche?
    So if you are trying to dominate your niche what makes you any different than the guys who are dominating the IM niche?
    Why is there so much disdain for some of these guys?

    Give me a minute to get my flame suit on

    There is no rhyme or reason for it, usually just disenfranchised people lashing out at successful people

    Successful people admire other succesful people...If you see rich people as bad...you can never be rich...T Herve Hecker
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  • Profile picture of the author square1services
    Wow, the tone of this subject is on both sides of the fence. My experience is some Gurus (the ones that have been around awhile) are successful because they are helpful to their customers. The long money is in helping your customers get what they want. Build a long term relationship. The money will come... eventually. The problem is surviving long enough to get the results. The quick buck artists will come and go, but the TRUE hepers will endure. Now if we could just determine which is which.
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  • Profile picture of the author Andyhenry
    Originally Posted by ozduc View Post

    In fact several long term members make it quite clear they despise some of them.
    I think you've jumped a step too far in your assumptions about what people think.

    I believe it's pretty universal that people who are successful are used as a reference for modeling your business when you get started.

    What you're probably seeing is some people who are aware of unethical tactics being used (lies, fabricated 'evidence' etc.) to sell unsuspecting newbies on the latest product, and you've generalised it to "they hate gurus".

    It's probably just a personal dislike based on dynamics that are not obvious to you.

    Also - we're not all out to try and be a guru. I have no intention of trying to have people call me a guru or even say that I'm the top dog in my business. My objectives are personal and more to do with the quality of my life and relationships, so if someone else wants to call themselves the guru - I have no problem with that. But I would have a problem with them cheating people out of money under the guise of 'helping them get success'.

    I think that's the difference. It's not about Gurus - just about people.
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    nothing to see here.

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  • Profile picture of the author Oconnor1
    It definitely seems to me that the most money to be made is in teaching others online. That market seems to be insanely saturated at this point but I often wonder how much a lot of these really successful guys have made selling business products about IM compared to what they made running businesses for other products to give them the background to it.,
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    • Profile picture of the author Robert Puddy
      Originally Posted by Oconnor1 View Post

      It definitely seems to me that the most money to be made is in teaching others online. That market seems to be insanely saturated at this point but I often wonder how much a lot of these really successful guys have made selling business products about IM compared to what they made running businesses for other products to give them the background to it.,
      This confuses me

      Why do you have to be successful in a non IM role to be a true expert in IM?

      Most newbies coming into this business come straight into the IM niche, and expect to succeed there, but when someone who has made his name in the IM niche (only) is successful they aren't real experts.

      You want to become successful In the IM niche but anyone who isnt succesful outside IM first is a fraud

      Dont you think thats a double standard?

      And in my opinion its also a convenient excuse for not becoming successful

      Oh i didnt make it because all the big guys are frauds they only made a fortune in IM itself, thats not right.

      Dude success is success

      Robert

      PS: with only a few exceptions most of the people who get the guru label, get it because some one else put that label on them
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