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Advertising on Twitter

by mpeters7
14 replies
Twitter just announced they're going to allow advertising. First, only when you type something into a search box, then gradually they'll move to putting one at the top of the feed.

And you can bet this will be contextual, based on things the person is already tweeting about. Presumably you could even target someone saying, "Anyone know how I could make some more money?"

The quality of the ads will be based on how much people react to it, and how much it gets passed around. So if you're promoting something useless and no one replies, you'll have to pay more for your ad.

Pretty big opportunity either way. 50 million tweets sent a day.

From here: Twitter Has a Business Model: 'Promoted Tweets' - Advertising Age - Special Report: Digital Conference 2010
#advertising #twitter
  • Profile picture of the author duia
    I have heard of this news. I think it is a good way to help Twitter users earn extra money when tweeting. Through this strategy, Twitter can gain big fortunes at the same time.
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  • Profile picture of the author trevor75
    What do you guys think they will charge for this advertising?? Will it be like Facebook prices you think?
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  • Profile picture of the author FloridaRay
    Wow this is amazing! Has the price been announced?
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  • Profile picture of the author mpeters7
    As far as I know they're rolling it out slowly, so it's not available yet, they're just testing it with big wigs like Starbucks.
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  • Profile picture of the author Ron Douglas
    Of course. It was just a matter of time. What's the purpose of having all those people using your service for free if you can't monetize it?

    Now who is going to brand themselves as the Twitter ad guru? On your mark, get set, go... The first marketer to show proof of results and launch a product wins.
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    • Profile picture of the author mpeters7
      Originally Posted by Ron Douglas View Post

      Now who is going to brand themselves as the Twitter ad guru? On your mark, get set, go... The first marketer to show proof of results and launch a product wins.
      I was thinking the same thing!

      Better to do it now while you can sell a bunch of theories that no one can call you on, because once it comes out there will be actual rules!
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  • Profile picture of the author ReneeRBO
    Interesting. I just got into tweeting in the last 4 weeks. Don't quite have a handle on it yet, but looking forward as I have time. I'm curious about costs too.
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    • Profile picture of the author jbsmith
      What will really make this big is when they expand it out to their partner feeds. My guess is that well more than half of the searches done on Twitter are done through partner apps like Tweetdeck etc...

      Will be very interesting to watch...

      Given that they will be factoring user response such as favoriting and re-tweeting - viral ads will be BIG here

      Jeff
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  • Profile picture of the author mpeters7
    The article says that the ads WILL make it into TweetDeck, etc, and that your ads will cost less if they get re-tweeted a lot, since that's a sign of a quality, useful ad.
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    • Profile picture of the author jbsmith
      The wording is actually "Once we have tested on our system...the plan is to...to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search"

      Lots of if's in there and not a sense of timeline.

      I didn't see them say it would "cost" less if users don't like them - only that they would be shown less or even disappear...

      "they must resonate with users. That means if users don't interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favoriting it, or Retweeting it, the Promoted Tweet will disappear. " - From their blog:

      Twitter Blog: Hello World

      Jeff
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  • Profile picture of the author sbucciarel
    Banned
    So what's going to happen to all the free Twitter spam now that they will be charging for Twitter spam? lol.
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  • Profile picture of the author mpeters7
    From tha AdAge article:

    Initially, advertisers will bid on keywords on a cost-per-thousand basis, but Twitter is developing a performance model that could be the basis for pricing based on a metric called "resonance" -- impact judged on how much a tweet is passed around, marked as a favorite or how often a user clicks through a posted link. Ads that perform well will stay in the system; ads that don't rise above the resonance score of a typical tweet from a marketer will fall out.

    Ultimately, Mr. Costolo wants marketers to pay for ads based on the lift in resonance over a standard tweet.
    So I think I had it backwards. It's more like a cost-per-click payment scale. Or rather, it will be eventually.

    If a whole bunch of people RT it, you pay more because more eyeballs saw it.
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