$100,000 To Invest - What Would You Do?

68 replies
Warriors,

Hypothetically, if you had $100,000 to invest in your IM (internet marketing) business, what would you invest in?

NOTE:
To a lot of you, this might seem like an outrageous amount of money. However, think about how many businesses require much more start up capital than $100k to get rolling. If someone wanted to open up a restaurant, $100k might not even be enough!

I started my online business with NOTHING. I freelanced and wrote articles for other Warriors until I had enough money to invest in the tools that I needed. Now, as many of you know, I write and create eBooks as well as have a very successful Offline consulting business.

So... If you had $100,000 to invest in your online business -- What would you invest in?


EDIT: I still would love to hear from some more Warriors about what investments are worthwhile for an online business and perhaps what has worked for you...
#$100 #invest
  • Profile picture of the author butters
    150 bucks per niche site ... How many niche sites would that be ...
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    • Profile picture of the author Rod Cortez
      I would find existing websites that are generating revenue, buy them, fix them up, growth them, and then either sell them for more or keep them as part of my overall portfolio mix.

      I'd also take some of that $$$ and go to Vegas, I'm overdue for a trip there.....

      RoD
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  • Profile picture of the author theemperor
    Originally Posted by Shane Natan View Post

    Warriors,

    Hypothetically, if you had $100,000 to invest in your IM (internet marketing) business, what would you invest in?

    NOTE:
    To a lot of you, this might seem like an outrageous amount of money. However, think about how many businesses require much more start up capital than $100k to get rolling. If someone wanted to open up a restaurant, $100k might not even be enough!

    I started my online business with NOTHING. I freelanced and wrote articles for other Warriors until I had enough money to invest in the tools that I needed. Now, as many of you know, I write and create eBooks as well as have a very successful Offline consulting business.

    So... If you had $100,000 to invest in your online business -- What would you invest in?
    I'd be too scared to invest that much in I.M. at the moment while I am still really learning. So I would use it as a deposit on a house or something else unrelated to I.M.

    If you said I really had to invest it in I.M. I would use some of it to pay myself a basic salary so I could spend more time learning and taking action. And have the rest on standby to outsource article writing, product creation and for adwords spend. I may limit it to $X per month budget for promotion and would track closely the results of that spend each month.
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  • Profile picture of the author Loren Woirhaye
    I would hire outsourcers to run everything and kick back.

    With $100k the outsourcers would definitely figure out how
    to make some money with the business. That's like 50,000
    hours of outsourcers.


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    • Profile picture of the author theemperor
      Originally Posted by Loren Woirhaye View Post

      I would hire outsourcers to run everything and kick back.

      With $100k the outsourcers would definitely figure out how
      to make some money with the business. That's like 50,000
      hours of outsourcers.


      You'd need to be in charge, chase up and be the visionary ... otherwise all you'll get out of that $100k spend is ... well probably it will all be lost quickly.

      The best way to outsource "everything" would be to buy stock (shares) of a public listed company.
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      • Profile picture of the author Syndicator
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    • Profile picture of the author Jeremy Kelsall
      EMPLOYEES.

      We have a couple of employees, that are absolutely the best investment that we have EVER made in our business. PERIOD.

      So man of the things that we have going on at this point, we never even touch.

      We hired a bunch of employees - Picked 2 good ones out of the bunch, trained them to do things the exact way we wanted it done, then made them managers....DONE.

      They have direct access to us via phone, messenger, etc and contact us when they need to. At one point, we didn't hear from anyone for over 2 weeks - NOT A PEEP. The whole time, money continued to come in like clockwork.

      So, employees is what I would spend it on.
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      • Profile picture of the author Shane N
        Originally Posted by Jeremy Kelsall View Post

        EMPLOYEES.

        We have a couple of employees, that are absolutely the best investment that we have EVER made in our business. PERIOD.

        So man of the things that we have going on at this point, we never even touch.

        We hired a bunch of employees - Picked 2 good ones out of the bunch, trained them to do things the exact way we wanted it done, then made them managers....DONE.

        They have direct access to us via phone, messenger, etc and contact us when they need to. At one point, we didn't hear from anyone for over 2 weeks - NOT A PEEP. The whole time, money continued to come in like clockwork.

        So, employees is what I would spend it on.
        Thanks for the insight Jeremy, I am definitely going to look into hiring at least 2 employees. Did you find yours locally or nationally?
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        • Profile picture of the author Jeremy Kelsall
          Originally Posted by Shane Natan View Post

          Thanks for the insight Jeremy, I am definitely going to look into hiring at least 2 employees. Did you find yours locally or nationally?
          Locally. We have employed more than our fair share of VA's from around the world, but at the end of the day sooner or later, they let us down. Either they didn't complete projects, their communication was poor, or we just could not get them to understand our business.

          So, ultimately we said the hell with it - Got an office, hired people, trained them, then just watched what happened. We quickly fired the ones that were not going to get it, and held onto and gave additional training to those that did "get it"

          Don installed VPN on all of the computers that we owned, so we can pretty much log into any machine at any given moment and see exactly what someone is doing.

          The only "downside" is doing it in the "real world" means that you have to pay a "real wage" - So, the days of paying a VA from the philipines $600 a month are pretty much over.

          However, if knowing what I/We know, if we weren't able to train someone that could make us $25+ an hour minimum to cover their salary, and put some cash in our pocket then we probably don't have any business having employees.

          So, it's really just a matter of taking some time, and thinking about what you know, and what you can sell - what you can bring to the table to meet demands in different markets, and then making sure that you have what it takes to implement your plan.

          Luckily for us, we never really went into the negative on our "investment" - From the first week forward, it has always paid for itself.
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          • Profile picture of the author Kay King
            If I had $100k of hypothetical money to invest, I'd put it into high risk investments - because any loss would only be theoretical.
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            • Profile picture of the author Shane N
              Originally Posted by Kay King View Post

              If I had $100k of hypothetical money to invest, I'd put it into high risk investments - because any loss would only be theoretical.
              LOL. But why would you want to even "theoretically" lose money? Wouldn't you rather theoretically become a multi-millionaire?
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              • Profile picture of the author Kay King
                Because I've always been cautious in investing - and would have fun doing the high risk-potential high rewards while knowing any loss was not reality.

                Besides if I invested carefully and earned money....it's still theoretical and I couldn't spend it.
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      • Profile picture of the author M Thompson
        Originally Posted by Jeremy Kelsall View Post

        EMPLOYEES.

        We have a couple of employees, that are absolutely the best investment that we have EVER made in our business. PERIOD.

        So man of the things that we have going on at this point, we never even touch.

        We hired a bunch of employees - Picked 2 good ones out of the bunch, trained them to do things the exact way we wanted it done, then made them managers....DONE.

        They have direct access to us via phone, messenger, etc and contact us when they need to. At one point, we didn't hear from anyone for over 2 weeks - NOT A PEEP. The whole time, money continued to come in like clockwork.

        So, employees is what I would spend it on.

        Yep i'd pay a visit to the "real world" and get an office and staff and do all the sites/projects i've planned but haven't got time for.

        One of the projects at the top of the list is ; I'd probably take some of my products and create hard versions of them and then create an infomercial and employ a sales team.


        Funnily enough I covered something in a podcast last week with a friend of mine but it was what would you do If you got a $1000 loan that had to be paid back with interest in 13 months time.

        I decided to buy some underdeveloped sites and promote them then sell them, he decided to build 20 niche sites.
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  • Profile picture of the author ezimedia
    HI

    I would buy the best domain name .com 1 word or 2 two word .com name I could get that relates to my hobbies or to what I passionate about.... I would spend max 60% of the 100k on the domain and another 20% on development and the other 20% on marketing...

    Tom
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  • Profile picture of the author John Atkins
    Originally Posted by Shane Natan View Post

    Hypothetically, if you had $100,000 to invest in your IM (internet marketing) business, what would you invest in?
    Leads...
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  • Profile picture of the author V12
    I would search the bestsellers lists and find a way of bringing two unrelated best-selling topics together into a book. I would then have a top quality ebook written for me, together with a world-class sales letter. I would then JV with big list owners.

    I don't think that would cost $100k though.

    Abdul.
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  • Profile picture of the author gjabiz
    Thanks for asking and for the exercise in thinking...

    And that is where I'd begin, the same place as investing 100 to 10,000 dollars. I'd ask myself the Square One question:

    What do you want? Why? What does the finished result of this activity look like?

    Then, when I had a clear picture of what the finish line, or the outcome or result would look like, then I'd begin to backward chain the "events" which would make it come to be.

    Right before achieving the result, there would be ___________ (the step off, say it is a plane ride to somewhere, there is a step that takes you off the plane) which takes place.

    With 100k, my end result would be an on going, steady flow of income, which could continue on for years and years. HOW?

    I'd look for a TOLL POSITION, that place in between the never ending demand for _________ and the unlimited SUPPLY.

    For IM, since that is the question, my Toll Position would probably have a few elements to it, including, but not limited too:

    Web site, software and wall of legal protection in the form of Copyrights, Trademarks, Patents and Trade Secrets. I'd control several forms of Intellectual Property.

    I'd specialize in a product, have a family or group of other related products, build a vertical as well as a horizontal structure to the product, and act as a virtual manufacturer.

    The elements would probably be a low cost REAL product, with a high demand, a membership aspect, a "newsletter" as well as social media and a "celebrity" endorsement too.

    I'd have as a goal, a growth pattern that would return the original investment very quickly, and have exponential growth and controlled distribution.


    The AMOUNT wouldn't matter, the PROCESS...set the goal, backward chain events, create/acquire, take the first step KNOWING what each and every step after that looks like.

    Using this method would insure the money is put to the higest and best use for it's purpose, in this case, ROI (Return On Investment). I'd put a lot of thinking into it UP FRONT.

    gjabiz


    Originally Posted by Shane Natan View Post

    Warriors,

    Hypothetically, if you had $100,000 to invest in your IM (internet marketing) business, what would you invest in?

    NOTE:
    To a lot of you, this might seem like an outrageous amount of money. However, think about how many businesses require much more start up capital than $100k to get rolling. If someone wanted to open up a restaurant, $100k might not even be enough!

    I started my online business with NOTHING. I freelanced and wrote articles for other Warriors until I had enough money to invest in the tools that I needed. Now, as many of you know, I write and create eBooks as well as have a very successful Offline consulting business.

    So... If you had $100,000 to invest in your online business -- What would you invest in?
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  • Profile picture of the author travlinguy
    I'd look for sites with proven income streams already in place and buy as many as possible. Then I'd hire a good Webmaster/Designer to keep them up to speed. I'd also take some of the proceeds from the ongoing sites and get a good writer and good copywriter to keep your content and sales machine running.
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  • Profile picture of the author Nicole Dean
    In addition to outsourcing, I'd invest a good part into travel.

    Traveling to all of the biggest IM events around the world, meeting people.

    That's been one of the best things that I've invested in so far. Relationships.
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    • Profile picture of the author jawai
      Forex Trading...Scalping
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    • Profile picture of the author Shane N
      Originally Posted by Nicole Dean View Post

      In addition to outsourcing, I'd invest a good part into travel.

      Traveling to all of the biggest IM events around the world, meeting people.

      That's been one of the best things that I've invested in so far. Relationships.
      Thanks Nicole, however, I look at traveling as more of a business expense (and a personal expense because even if I'm doing business related things, I still love to travel). When it comes to investing, I try to look at specific "potential" ROI.

      I do agree that relationships and connections are a HUGE and crucial part of anyone's business!

      Best,
      Shane
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  • Profile picture of the author sdentrepreneur
    I would join a high paying direct sales company and use Google Adwords to convert sales.
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  • Profile picture of the author SeanSupplee
    Simply put invest it in yourself! Yeah you can make money online promoting others products but if you already have the know how build your own product or service that was bugging you that you did not have access to. You can never go wrong promoting yourself.
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    • Profile picture of the author Shane N
      Originally Posted by SeanSupplee View Post

      Simply put invest it in yourself! Yeah you can make money online promoting others products but if you already have the know how build your own product or service that was bugging you that you did not have access to. You can never go wrong promoting yourself.
      Hey Sean,

      Thank you for that. I found that when I invest in myself I just end up buying myself more toys! LOL. I need to think about some other methods of promotion (whether they require a small, large, or no investment at all) so that I can diversify the promotion of "myself" so to speak!
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  • Profile picture of the author Marhelper
    I would do what I am doing now but scale it HUGE.
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    • Profile picture of the author Shane N
      Originally Posted by Marhelper View Post

      I would do what I am doing now but scale it HUGE.
      Thanks for the post... However, would you mind elaborating a little bit on what you do? I assume you invest in traffic or outsourcing and thus scaling up your investment would scale up your return.

      Best,
      Shane

      Originally Posted by Kay King View Post

      Because I've always been cautious in investing - and would have fun doing the high risk-potential high rewards while knowing any loss was not reality.

      Besides if I invested carefully and earned money....it's still theoretical and I couldn't spend it.
      Good point. Okay so what about NOT theoretically or hypothetically?
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      • Profile picture of the author Marhelper
        Originally Posted by Shane Natan View Post

        Thanks for the post... However, would you mind elaborating a little bit on what you do? I assume you invest in traffic or outsourcing and thus scaling up your investment would scale up your return.

        Best,
        Shane
        I am involved in a lot of different things but I would probably focus more on the articles for my sites. I am a writer but do not have time to write thousands of articles for my sites so that is where a lot of the money would go. I would also hire people to backlink, etc..
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        • Profile picture of the author kishorem
          Personally 2 implementation you can do:

          1. Invest into a Personal Coaching Session (face to face coaching for at least 3 months to half a year) with TOP online marketers (I really MEAN it when I say TOP, only do it with TOP Internet Marketer)

          2. If you already have Existing Product with Website that are converting, do use CPA network to have Super Affiliate to promote for you

          3. Same, if you already have Existing Product with Website that are converting, do PPV advertising. (this is smaller in scale but can make you decent residual income without effort after you setup)

          Hope this help you all.
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  • Profile picture of the author Pragun
    Started out the way you did mate... writing articles n stuff.

    If i had a 100 grand to invest though, I'd prolly start a website and sell some stuff to the offline market through it.
    Still a pretty good niche to work in i reckon...
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  • Profile picture of the author Michael Oksa
    1. Education in the things I don't quite "get" yet.

    2. Outsource the building of my empire (read: world domination).

    #1 is important to make sure #2 is being done correctly.

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  • Profile picture of the author RentItNow
    That ones easy. I'd buy two years of internet, 100 domain names, a new laptop and two years of home expenses. If you cant learn and make that back plus 10% per year in two years, then you should have invested it in real estate which would have returned that much.

    I would not have learned what I did about business if I had that much capital sitting there.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author Shane N
      Originally Posted by RentItNow View Post

      That ones easy. I'd buy two years of internet, 100 domain names, a new laptop and two years of home expenses. If you cant learn and make that back plus 10% per year in two years, then you should have invested it in real estate which would have returned that much.

      I would not have learned what I did about business if I had that much capital sitting there.
      I like your style... However, I am already involved in real estate (and I have my real estate license too) and this question is specifically about investing in an online business. Plus, I already have plenty of domains and a new laptop! Thanks for your input though, I like where you're going with it...
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      • Profile picture of the author RentItNow
        Originally Posted by Shane Natan View Post

        I like your style... However, I am already involved in real estate (and I have my real estate license too) and this question is specifically about investing in an online business. Plus, I already have plenty of domains and a new laptop! Thanks for your input though, I like where you're going with it...
        Lol, in that case I would invest in any programming for systems that would automate everything I know makes money. I still think niche mining could be automated. That way you are putting the pipeline in place to jump your investment exponentially over time (and not have to work forever). I'd say that 100K could make me 40K/year forever to live on, hey...I'd take it.

        As a side note, a place I used to work had the goal of automating the entire real estate cycle. One button transaction we called it. That is the mentality I strive for in everything now. Automate everything!

        Ultimately I've made WAY more money on real estate than business (on or offline) but in these times, I'll take it where I can get it.
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        I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author KarlWarren
    For me, I'd keep it in the bank and hire 3 programmers and a project manager to build a cloud based software empire.

    I'd hire 5 salespeople (commission based) to sell access to local businesses at $x per month

    I'd hire 2 tech support people to offer telephone, email and live chat support.
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  • Profile picture of the author Dennis Gaskill
    With that much to invest, I'd take a lot more time to think about it than I'm willing to spend on a hypothetical question. About the only thing I can say I'd do for sure is hire an assistant.
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    • Profile picture of the author Shane N
      Originally Posted by Dennis Gaskill View Post

      With that much to invest, I'd take a lot more time to think about it than I'm willing to spend on a hypothetical question. About the only thing I can say I'd do for sure is hire an assistant.
      Hey Dennis, I always like your approach to answering questions. However, even though this question is hypothetical to most Warriors, it is not so hypothetical for me and I definitely agree with you about hiring an assistant (or more than one).

      Best,
      Shane
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Shane Natan View Post

        Hey Dennis, I always like your approach to answering questions. However, even though this question is hypothetical to most Warriors, it is not so hypothetical for me and I definitely agree with you about hiring an assistant (or more than one).

        Best,
        Shane
        It sounds like you have the money to invest, so it's not so hypothetical for you. In that case I'd give it to me!

        Just kidding, but seriously, you noted that a few people mentioned software development. That could be a great investment, or it could backfire horribly. You'd really need to hire the right person or team or you could blow through that money and have very little to show for it. I would advise you to get a lawyer to approve the agreement so you have some legal recourse if the software developer doesn't come through with an acceptable product.

        You could get a lot of products made with that money, or spend it all on just one if it was complicated enough of a project. I wouldn't drop that kind of money on anyone at rent a coder or sites like that. They're okay for small projects, but I'd want a seasoned professional with a proven track record for any big development.
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  • Profile picture of the author mott
    I'm assuming this is tax free.

    I think it would depend on a particular situation. If it was me, I'd probably take $50,000and live off that for a year. And meanwhile I would find (in this forum perhaps) a guru I admire and offer him/her $10,000 to mentor me in his/her niche. Actually I'd ask what it would cost to mentor me and teach me everything they know. And first I would make sure I would enjoy the niche. Maybe 2 or 3 niches so I could diversify.
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  • Profile picture of the author derekwong28
    I actually did make available that amount of money a few years ago for investment into IM. My original intention was the buy income generating websites that costed over $50,000. In the end I got cold feet because I did feel confident enough to avoid being scammed. In the end, I put the money into stocks and mutual funds instead.

    The moral of the story is that you can make all the plans you want but whether you will carry it out when the time comes is another matter.

    Derek
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  • Profile picture of the author Michael Oksa
    One word: "Plastics!"

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  • Profile picture of the author Johnnyfx
    With $100K I would hire a full time programmer, a part time designer and 2 full time writers to improve all my websites and to launch more websites in multiple niches faster
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    • Profile picture of the author Shane N
      Originally Posted by Johnnyfx View Post

      With $100K I would hire a full time programmer, a part time designer and 2 full time writers to improve all my websites and to launch more websites in multiple niches faster
      So I see a couple people are suggesting the software route, which I have not yet dabbled in whatsoever in my IM career. Is this really an area that I should start experimenting with given the fact that I have no experience in the software business, but a ton of experience in many other aspects of IM and offline SEO consulting?

      Best,
      Shane
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      • Profile picture of the author Johnnyfx
        Hello Shane,

        I personally get much better results with software that's why i believe it's the way to go.

        Regards
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  • Profile picture of the author Michael Oksa
    W A I T !

    You know, I'm reading over a lot of these responses (including mine) and noticed something...

    A lot of us could at least get started on some of our own suggestions with a heckuva a lot less than $100,000. So, why not go for it?

    Another way to look at it...

    If this is what we would do with big bucks to invest, and if it's different than what we're doing now, then there is a disconnect somewhere.

    We are sitting on the verge of even bigger success, and the breakthrough lies, in part, in our answers to the OP.

    Just a thought.

    All the best,
    Michael
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    • Profile picture of the author jan roos
      Originally Posted by Michael Oksa View Post

      W A I T !

      You know, I'm reading over a lot of these responses (including mine) and noticed something...

      A lot of us could at least get started on some of our own suggestions with a heckuva a lot less than $100,000. So, why not go for it?

      Another way to look at it...

      If this is what we would do with big bucks to invest, and if it's different than what we're doing now, then there is a disconnect somewhere.

      We are sitting on the verge of even bigger success, and the breakthrough lies, in part, in our answers to the OP.

      Just a thought.

      All the best,
      Michael
      Exactly what I was thinking!
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  • Profile picture of the author orlando cassara
    I would invest in my own business the (IM) niche with outsourcing, product creation, affiliate promotion, also I would like to invest and explore in other niches.
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  • Profile picture of the author Dennis Gaskill
    OK Shane, your question keeps bopping around in my head like a catchy song, so I can't help but think about it. Here's what I'd do...

    I'd hire an affiliate manager whose job it is to find affiliates, train them, and manage my affiliate program. I'd hire one assistant who would work as assigned depending on my needs. I'd hire one research assistant.

    This would free me from the tedious things that anyone can do and allow me to focus on product development and writing, which is what I enjoy.
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    • Profile picture of the author Shane N
      Originally Posted by Dennis Gaskill View Post

      OK Shane, your question keeps bopping around in my head like a catchy song, so I can't help but think about it. Here's what I'd do...

      I'd hire an affiliate manager whose job it is to find affiliates, train them, and manage my affiliate program. I'd hire one assistant who would work as assigned depending on my needs. I'd hire one research assistant.

      This would free me from the tedious things that anyone can do and allow me to focus on product development and writing, which is what I enjoy.
      Thanks Dennis, that is a great idea. I will be saving everyone's responses and reviewing them later on this week to help me come to a few conclusions about what I'd like to do to take my business to the next level.

      The most valuable thing to me right now I think, is finding JV partners who would mail their lists about my product(s) and split the profits with me... Although I don't know how I could invest money in order to achieve something like that, since this type of thing normally doesn't involve making a monetary investment.

      Assistants seem like a definite, and the software thing will definitely go on the back burner for now.

      Best,
      Shane
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Shane Natan View Post

        The most valuable thing to me right now I think, is finding JV partners who would mail their lists about my product(s) and split the profits with me...
        Shane, for me the affiliate manager I hired would also be responsible for the initial recruiting of joint venture partners. I would only get involved in the process for A-list partners for the most part, although there could always be exceptions. So my affiliate manager/joint venture manager would probably get a title like Business Relations Manager or something to that effect.

        One of the rewards of the position would be learning from me, where they'd be able to do what I do in time. It would mean training someone new every few years unless the person I hired preferred a steady income over the uncertainty of self-employment, but that's fine, we need to lift others up in life when we are able. Good people should be rewarded well.
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      • Profile picture of the author Chris Steiner
        Originally Posted by Shane Natan View Post

        The most valuable thing to me right now I think, is finding JV partners who would mail their lists about my product(s) and split the profits with me... Although I don't know how I could invest money in order to achieve something like that, since this type of thing normally doesn't involve making a monetary investment.
        I don't remember the url, but there is a website you can go to and hire "B" list celebrities to make phone calls for you. This makes an interesting way to introduce yourself to prospective JV partners, and it's fairly cheap, so you'd still have probably about $99K left after making about 50 calls or so.

        Chris
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        • Profile picture of the author Shane N
          Originally Posted by Chris Steiner View Post

          I don't remember the url, but there is a website you can go to and hire "B" list celebrities to make phone calls for you. This makes an interesting way to introduce yourself to prospective JV partners, and it's fairly cheap, so you'd still have probably about $99K left after making about 50 calls or so.

          Chris
          Hey Chris, would a celebrity really make a phone call for just $20 bucks? I would love to find the URL to that website... Even a "B" list celeb would be worth $20!
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          • Profile picture of the author Chris Steiner
            Originally Posted by Shane Natan View Post

            Hey Chris, would a celebrity really make a phone call for just $20 bucks? I would love to find the URL to that website... Even a "B" list celeb would be worth $20!
            Sad but true, they really do. I decided to look up the address after I made that post. It's called hollywood is calling...

            Hollywood Is Calling
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            • Profile picture of the author Dennis Gaskill
              Originally Posted by Chris Steiner View Post

              Sad but true, they really do. I decided to look up the address after I made that post. It's called hollywood is calling...

              Hollywood Is Calling
              That's amazing. I wonder what it would cost to get an endorsement. I could see having "the professor" from Gilligan's Island endorsing a tech product. What fun!

              Nice birthday idea too. Have a celeb call your spouse or kid to wish them a happy b'day.

              I suppose for $20 you could have them call you and just ask.
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              • Profile picture of the author Shane N
                Originally Posted by Dennis Gaskill View Post

                That's amazing. I wonder what it would cost to get an endorsement. I could see having "the professor" from Gilligan's Island endorsing a tech product. What fun!
                LOL. The potential here is actually quite huge! Thanks to Chris for sharing this awesome resource!

                I bet they have to pay the celebrities in bulk for something like 500 - 1,000 calls in advance in order for them to do something like this... I wonder how many websites offer stuff like this...

                Best,
                Shane
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  • Profile picture of the author supermail
    Personally I'd invest in something tangible like a vending business?
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  • Profile picture of the author Shane N
    Bump: I still would love to hear from some more Warriors about what investments are worthwhile for an online business and perhaps what has worked for you...
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  • Profile picture of the author Popstar
    Back to your original question...

    Rather than invest $100k in a business just because I had the money, I'd invest the $100k in options (or whatever you have skill in investing). I like options because the return is quick and leveraged.

    I'd systematically take profits until the $100k was $200k or more. Put the original $100k in the bank and invest, as needed, the rest in my business. That way, you have nothing to lose.

    As to how I'd invest in a business, it really depends what assets you already have. I'd test different marketing methods (with small amounts of money at first). When you find what works, ramp it up with more money.

    I think Jeremy's suggestion about hiring employees is excellent... but only if you're at a point in business where it will be profitable for you.

    Without the specifics of your business, it's a little hard to answer your original question in detail. But for advertising, I like Google Adwords and offline methods of advertising. With $100k, you have the money to test those and see if they work.
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  • Profile picture of the author greff
    I like the EMPLOYEES idea.

    At least get a secretary who is good on the phone. Worth her weight in gold.

    I see some strange and possibly very dangerous ideas posted up there.

    Be careful.
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  • Profile picture of the author amujtabaa
    Carefully look at what the rich IM guru's do and dissect their marketing strategies, websites, types of products and how they present themselves and their business.
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  • Profile picture of the author real2deal
    The best technique is to wait, and get that opportunity. Invest in business that you like. Working for money is so stressed.

    But if you want to pursue this, I recommending to you to buy a websites that profitable and existing. So you're not start from scratch.
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  • Profile picture of the author ajeetroy
    Its huge amount of money to develop something that could make you huge income in the years to come.

    If I had that kind of money, I would hire a good team of writers, keyword researchers, website designers, seo experts and get into some competitive markets like Finance, Mobile, Health, Games etc.. Will spend good money on buying good old domains related to the niches and start building.

    In 3 months, you would start to see the income potential and in 6 months you could start to get profits..and there on its on auto pilot, you dont have to be after it forever.

    Instead of building thousands of niche based sites build just 3-4 and go for the kill.

    Just an idea for you to consider

    Best of luck!
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    • Profile picture of the author Riz
      I would invest a large chunk of that money in Advertising that works.

      Advertising that will give a good ROI (which of course will require testing before expanding).

      We have a couple of membership site businesses in the Primary School Education niche (uk based) and in the 'Singles Introductions' niche (not your typical dating sites).

      Media Buys and PPC have produced very positive reults in these two businesses.

      So the money would go towards expanding our current businesses through effective Advertising.

      Riz
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  • Profile picture of the author GoGetta
    Well, there are many things I would want to do.

    1. Start a build a few businesses offline, however as this is online based only, this is what I would probably do!

    2. Invest a large amount into employing a very strong sales force for my offline consulting business. Including specialists in IM to run projects that the salespeople brought in.

    I have seen this done in real time and the business that did this made a whopping £15million when they sold up 3 years later!

    3. I would also look seriously at buying high end sites with consistent, hands off income, so I could buy and take the profits, and then pay someone to manage the sites for me and build up the profits, so I sit back and relax!

    There are loads of things I would do, those are just a few!

    GoGetta
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    • Profile picture of the author Shane N
      Originally Posted by GoGetta View Post

      Well, there are many things I would want to do.

      1. Start a build a few businesses offline, however as this is online based only, this is what I would probably do!

      2. Invest a large amount into employing a very strong sales force for my offline consulting business. Including specialists in IM to run projects that the salespeople brought in.

      I have seen this done in real time and the business that did this made a whopping £15million when they sold up 3 years later!

      3. I would also look seriously at buying high end sites with consistent, hands off income, so I could buy and take the profits, and then pay someone to manage the sites for me and build up the profits, so I sit back and relax!

      There are loads of things I would do, those are just a few!

      GoGetta
      Hey Jamie I love this idea! Any insight as to what types of offline businesses were easy to bring up like that in a short period of time?
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  • Profile picture of the author nokimchen
    i'd invest that in a bank with Fixed deposit plan. They pay a minimum of 10% (at least 10% is sure and certain)

    so, here is the maths:

    10% of $100 = $10
    therefore, 6% of $100000= $10000 /yr
    ie, $10000 / 12 = $833 / month

    Not bad
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    • Profile picture of the author theemperor
      Originally Posted by nokimchen View Post

      i'd invest that in a bank with Fixed deposit plan. They pay a minimum of 10% (at least 10% is sure and certain)

      so, here is the maths:

      10% of $100 = $10
      therefore, 6% of $100000= $10000 /yr
      ie, $10000 / 12 = $833 / month

      Not bad
      I think you are mistaken. Where can you get a guaranteed 10% rate of interest? Here in the UK the best of the best is about 3.5%. Add in inflation and taxes and you are lucky to break even in real terms, probably more likely to lose "real" value.
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      • Profile picture of the author Shane N
        Originally Posted by theemperor View Post

        I think you are mistaken. Where can you get a guaranteed 10% rate of interest? Here in the UK the best of the best is about 3.5%. Add in inflation and taxes and you are lucky to break even in real terms, probably more likely to lose "real" value.
        That's what I was thinking myself. Even in the US you are unlikely to find one as good as 4% as far as I'm aware...

        Thanks to everyone for their great ideas and contributions to this thread. So far, based on the responses, I feel like some of the best things to invest in (ONLINE) are:

        - Education
        - Websites that are already generating revenue
        - (Possibly) Software Development
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