by drmani
37 replies
"Oh, Twitter!"

It's the almost universal response when people first hear about
Twitter, the micro-blogging social network that's the taking the Net
by storm.

Even as the service nears signing up its 2 millionth user, many web
surfers aren't sure what exactly is the nature of the beast called
Twitter.

Twitter is a CONNECTOR

Where else can you engage in mini-conversations with famous, busy and
influential people? Catch their eye for a fleeting moment? Share a
short snippet or whisper a juicy tidbit into their ear?

Twitter is a CONTENT CHANNEL

When I first dabbled in Twitter, I considered many possibilities.
Using it to deliver content was one of them. Chris Webb had a similar
idea.

Recently, I fleshed the idea out into a 'TwitZine'. Seems like this
could evolve into an interesting e-publishing channel.

Twitter is a COFFEE ROOM

In a short blog post that's since been widely read and distributed, I
likened Twitter to a coffee room in the operating suite of a surgical
unit. A place where you hang out and chew the fat with a motley crowd
after the day's work is done - or take quick refreshing breaks in
between a long slog.

Twitter is a COMMUNITY

A nurturing, enriching and supportive group of caring people. Susan
Reynolds discovered this when her FROZEN PEA FUND initiative for
breast cancer awareness building took the Twitterverse by storm - with
everyone sporting PEAvatars in support of her fight.

Twitter is a CO-ORDINATOR

Users plan tweet-ups, impromptu get-togethers in various places,
meetings during live events and conferences, or even get opinion,
feedback, insight, advice and directions using Twitter.

Some collaborate on projects, provide status updates and log problems
needing attention. All help get the task done efficiently.

There's a whole lot more to Twitter. Much of it hasn't even been
explored yet. There's potential and possibility. And there's folks
who'll still say...

Oh, Twitter

My Personal Twitter Experience...

Like everyone else, you probably have asked yourself this question...
if you've ever heard of Twitter.

What Is Twitter Good For?!

The anguished question rings out all too often on forums, in blog
comments, and wherever folks who explore social networks gather to
discuss their online lives.

And it's a VERY justified question. One I've asked myself too.

Let me tell you the story of how I got curious about Twitter, tried it
out, almost gave up on it, and then about what happened to change my
mind and use Twitter in a different way that's so much more effective.

It all started by...

Taking Twitter on a Test Drive

The first time I was curious and tried Twitter was in June 2007. Like
most beginners, I viewed the 'Public Timeline' with amazement and
astonishment... NOT of wonder and awe, but in near disgust!

What good is this nonsense? How could I possibly benefit from passing
glimpses of what X or Y or Z had for breakfast, or did last evening,
or thought was funny?

And the very natural next thought was this:

"TWITTER IS A WASTE OF TIME!"

And so I let my Twitter account idle away - until a month later...

I had just finished reading a little ebook by my friend (and fellow
Warrior), John Rhodes. It was a basic primer about Twitter, and how to
use it.

It showed me some potential uses - and taught me Twitter was NOT about
the 'Public Timeline' but about your own tribe within it. The
people you 'follow' and the people who 'follow' you.


And so, like every good Twitter newbie, I proceeded to build my
network. By following people, and in turn following everyone who
followed me.

It grew my 'list' - but soon I was back in a rut.

My 'Too Much Twitter' Dilemma

With 200 people I was following, my Twitter home page was now crowded
by 'tweets' (it's what Twitter calls the short 140-character posts
users make) from all of them. And some were NOISY, tweeting several
times every day.

When I logged in to my Twitter account, it would take half an hour or
more just to scan through all those tweets - and even more time to
explore things of interest mentioned in them.

And all the while, I could see no possible or potential benefit from
all this.

Because (and this was my FIRST Twitter lesson) 'quantity' matters
very little as compared to 'quality'
when it comes to the kind of
following you have on Twitter.

A 'big' list matters very little, a passionate and loyal list of
followers is GOLD.


But I'm getting ahead of my story.

How I Was Ready To Give Up!

To save time, I STOPPED reading others' tweets - and tested out some
advice I got from people using Twitter to drive more traffic to their
sites.

I became a 'link lobber'.

In every tweet, I would include a link. To my blog. Or sales page. Or
an affiliate link. Something self-serving.

What a waste of time!

Nothing much happened. Today, I know what was wrong with that approach
- but at the time, I didn't. I was just getting more and more
frustrated with Twitter.

I was ready to give up on Twitter.

(Maybe that's how you feel too?!)

The Big Twitter 'A-ha'

It was at this point that I got my first major Twitter insight. Acting
on it, I slashed my 'following'.

From following 200+ people, I cut right down to just FORTY. I picked
people whose tweets I found interesting, who shared links I found
worth exploring, and folks I wanted to get to know better.

And that decision completely altered my Twitter experience, made it
infinitely richer and more purposeful. I've since started calling it
my 'Rule of FORTY' and urge people who ask me about Twitter to
adopt it - at least until they get a good feel for the service.

Because I had only 40 people on my tweet-stream to follow, it took me
less time to browse their tweets. That left me with more time to
explore their recommended links, or interact with them through short
mini-conversations.

As a result, I developed STRONGER ties with my followers.

Then, something special happened. I got to know these people, care
about them, and that led to my behaving in a certain way on Twitter.

My followers noticed - and started clicking on any links I lobbed
them. And I was getting more TWITTER TRAFFIC.

Notice how it didn't happen when I was TRYING HARD to get traffic -
but came about almost incidentally when I started doing certain
things.

And so, I kept doing the same things. And then, another strange thing
happened. My following GREW - and KEPT growing!

In March 2008, I had 300 followers. In April, I had 500. By early
July, I had crossed 1,000. And I now have 1,700+ followers.

Word had spread. And it happened because I had now found the 'magic
key' to Twitter success.

In one sentence, it distills down to this:

It's NOT about you, it's about THEM!

I was completely convinced of the value of my Twitter network.

But I still had no PROOF to convince other people about it. So I
deliberately set out to try an experiment. To do something almost
everybody was saying could NOT be done.

I decided to SELL ON TWITTER.

Yes, I would attempt to PROFIT ON TWITTER.

To some, this was sacrilege. Just like 'Blogging for Profits' was
something that turned the ire of the blogosphere on me way back in
2003, when many participants in the Blogathon 2003 event condemned me
for trying to use a blog to make money!

Oh well... that's history. Today, we have 6- and 7-figure blogging.

And soon, we'll have 6- and 7-figure TWEETING too!

Back to my experiment.

I decided to sell an ebook to my Twitter audience. And to avoid any
confusion about the source of sales, I made it a TWITTER-ONLY
promotion.

I employed a strategy to do it - and within 48 hours, had made 19
sales of an ebook... that WAS NOT EVEN HALF-FINISHED!

That's a 1.6% sales conversion of ALL my Twitter followers.

NOW, I had proof.

Proof that Twitter could be used for selling.

Proof that Twitter could be used to extend one's reach.

Proof that Twitter could save time and effort.

And that you could use Twitter to PROFIT

* No, not just to drive more traffic.
* No, not just to build up a large list of 'followers'.
* No, not just to waste time chit-chatting on a hot, new service.

You can Twitter to PROFIT

Make money.

Put cash in your bank account.

You decide if you want to do it.

Or not.



All success
Dr.Mani
I'm on Twitter as @drmani


RECOMMENDED READING:

Caroline Middlebrook:
Twitter Guide Part #1: What is Twitter? | Caroline Middlebrook
twitter/

Chris Garrett:
A Quick Introduction to Twitter for Bloggers | Performancing.com
#@drmani #dr.mani #make money with twitter #twitter
  • Profile picture of the author Andyhenry
    Yes - what he said..

    I love Twitter as I find some really interesting people who I'd never have known about otherwise.
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    nothing to see here.

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    • Profile picture of the author Danielle_B
      I agree...I'm getting to know some of my fellow Warriors from here a lot better. So I get cool info on IM'ing and then I have my crowd of artsy ppl that follow me, so I get that stuff too.

      I love it, it's like little news blurbs and passing comments throughout the day.

      To use a reference I typed in a dif't thread on here, it's like having cubicle mates, just not in your face.

      ~D.
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  • Profile picture of the author Matt James
    Excellent post Dr Mani, good to see you back in the forum!
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  • Profile picture of the author John Taylor
    Great example of a thread that should have been posted on
    a blog, as mentioned by Allen the other day.


    John
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    • Profile picture of the author lgibbon
      Banned
      Originally Posted by John Taylor View Post

      Great example of a thread that should have been posted on
      a blog, as mentioned by Allen the other day.


      John
      I was thinking much the same John,
      just before I hit the report button.
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      • Profile picture of the author Mad Dawg
        Thanks for that awesome post drmani.

        I'm not exactly sure why people are flaming this post. This forum is about making money right? The man sold 20 ebooks on twitter and used this post to explain the medium through which he did it.

        I don't want to hijack this thread and turn it into another discussion about what should and shouldn't be posted here. I'll simply say that I found this post very informative about how to efficiently monetize twitter, as I am currently a twitter newbie.
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        • Profile picture of the author ExRat
          Hi,

          I just read every post in that thread by Allen (thanks for pointing it out John).

          It seems that there wasn't really a conclusion found in that thread, except to refer back to what Allen said.

          But in comparison to Dr. Mani's thread here, would any of say that this is more like what Allen was referring to -

          http://www.warriorforum.com/main-int...tating-me.html

          We could argue all day about whether Dr. Mani's thread is about making money or not, and still not reach a conclusion.

          Personally, I found it to be insightful, well written, and on topic (in terms of 'making money'.)

          What about these -

          http://www.warriorforum.com/main-int...et-lonely.html

          http://www.warriorforum.com/main-int...e-win-bet.html

          ...in terms of -
          Great example of a thread that should have been posted on
          a blog, as mentioned by Allen the other day.
          And just for comparison, there are really crappy, spammy threads like the 'bet' one above, and -

          http://www.warriorforum.com/main-int...ds-anyone.html

          (reported by me - false claims, wants to post someone elses product as a WSO, affiliate link in post - not even relevant to topic, but my report wasn't enough on it's own to remove it)

          Then you've got people giving freebies ($110 in prizes) for others doing stuff (like posting their blog link) -

          http://www.warriorforum.com/main-int...m-serious.html

          Or free minisites in exchange for testimonials -

          http://www.warriorforum.com/main-int...ople-only.html

          I'm not the gaffer around here, but I'd rather see Dr. Mani's thread than any of the ones above and I reckon this thread has more to do with making money than those others. But on the other hand, I would concede that the glut of twitter threads is getting a bit nauseous - it's just another social network that 95% of people will simply waste time with.

          But, Dr. Mani provided some original thinking about how to monetise it, and appeared to show some proof.
          Signature


          Roger Davis

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          • Profile picture of the author BIG Mike
            Banned
            [DELETED]
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            • Profile picture of the author Michael Mayhew
              Great post! Had to "Twit This" one.
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            • Profile picture of the author ExRat
              Hi Mike,

              I must be confused

              but I think the defining characteristic of whether it should be a forum thread or a blog post is whether the thread actually invites discussion or is purely informational
              After reading the other thread, I felt (and the thread seemed to suggest) that Allen's description of his requirements were a little ambiguous.

              For example, nearly ALL of my posts are philosophical in nature. If I take Allen's words literally, then I should be blogging, not forum posting. But, my reply to thread/new thread ratio is probably about 100/1 - does this make a difference? Was Allen only talking about starting threads or answering one?

              So if I use your quote above as a guide, then this thread about twitter is informational and should be a blog post (although we ARE discussing it!).

              And the thread I quoted above about 'being bored' is exactly what Allen wants because -

              a) it has lots of replies = discussion

              b) the OP was very short and to the point (which invites discussion)

              :confused:

              I'm still confused.
              Signature


              Roger Davis

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              • Profile picture of the author Peter Bestel
                Originally Posted by ExRat View Post

                I must be confused
                I'll join the ranks of the confused too! :confused:

                I see Dr Mani's post as both about money and philosophical.

                Yes, it'd make a good blog post but it's also worth discussing within the main forum as it talks about how to make money from Twitter.

                I don't see a problem in it being both a blog AND a post in this arena.

                Peter
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        • Profile picture of the author Chris Lockwood
          Originally Posted by Mad Dawg View Post

          I'm not exactly sure why people are flaming this post. This forum is about making money right? The man sold 20 ebooks on twitter and used this post to explain the medium through which he did it.
          I don't know, either, but a few like to get upset at just about everything.

          What about all the Twitter threads that don't talk about making money?
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  • Profile picture of the author Nizzura
    My twitter got suspended today...
    Waaaa!
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    • Profile picture of the author clint48
      Originally Posted by Nizzura View Post

      My twitter got suspended today...
      Waaaa!
      What did you do, you were following me and I didn't see anything wrong with your tweets.
      Were you sending a lot of post through the email or something?

      Clint
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  • Profile picture of the author Dana_W
    It was a great post. In my humble - okay, I'm not humble - opinion, it is relevant to making money. He's talking about making money on Twitter! And about his personal Twitter following strategy!

    Which is the opposite of mine - I figure the more people I follow, the more people follow me, which means the more potential customers/clients that I have.
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  • Profile picture of the author drmani
    @kool, @Mad Dawg, @Stanley Tang, @Matt James, @Michael Mayhew - Glad you found the post useful/interesting.

    @John Taylor - I take your point. Thought the money-making bit on Twitter would be of interest, as not many use Twitter DIRECTLY to make money (or know it can be done)

    @BIG Mike - Thanks for the comment. I hear Twemors (Twitter tremors) about something big 'coming soon' from the @DrunkenGreek!

    @ExRat - I share some of your confusion too! I blog ONLY on things that invite discussion (though I don't do it quite well all the time)

    @Dana_W - You know my 'rule' about Twitter... there are NO RULES. Different strategies and different tactics work for different users.

    All success
    Dr.Mani
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  • Profile picture of the author Kurt
    Dr. Mani's post is clearly about making money using Twitter. Therefore it belongs here.

    It's the following discussion of whether or not it should be posted here or on a blog that became "philosophical".

    If posts like Doc's are no longer posted here, then the value of this forum will deteriorate.

    I'm not sure I understand Allen's point...Forums are meant/designed for discussion, much more than blogs are.
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    • Profile picture of the author Kurt
      Originally Posted by Kurt View Post

      Dr. Mani's post is clearly about making money using Twitter. Therefore it belongs here.

      It's the following discussion of whether or not it should be posted here or on a blog that became "philosophical".

      If posts like Doc's are no longer posted here, then the value of this forum will deteriorate.

      I'm not sure I understand Allen's point...Forums are meant/designed for discussion, much more than blogs are.
      In response to my first post, I checked out the thread and don't see where Allen mentioned "discussion" as a criteria for a post being blog or forum, as the OP of a thread can't control the discussion that follows.

      The way I read Allen's post mainly dealt with rants and "philosophy", which I agree with 100%.

      Let's keep it really simple and put rants on blogs. IMO, rants are the worst part of the web. It seems you give people a stage and some attention and they use it just to bitch and moan. In most cases, I'd rather read spam than a rant.

      How do you complain about ranting without ranting?
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    • Profile picture of the author ExRat
      Hi Mike,

      Thanks for explaining. I think there are two things that are throwing it off course a little - one is the informational/discussional thing, the other is whether something is better for a blog or here.

      But what DOES seem to be clear, is -

      Some of our members here seem to be confused as to what this forum section is about.

      It's about MONEY. Specifically MAKING Money....
      I would guess that that part is where he wanted the emphasis.

      But it's still possible to twist this way off target though - for example, I could write a really long winded post, full of philosophy, rants, self-promotion - and bore everyone to death. And I could maintain a tenuous link to a 'making money' subject that is far removed from the internet - and I imagine that the post would be EXACTLY what is NOT wanted.

      Therefore, one thing is required that Allen can not give us - our own initiative.

      Personally, I just ask myself what would Allen want to achieve with this place as a whole? What impression would he like people to have of this place? (And because I'm not a mind-reader I have to use my initiative to guess the answer.)

      I imagine it's along the lines of a place with valuable/accurate information about making money being shared by people who are either successful, or are going to be, along with all of the benefits that go with that - research, networking, education, camaraderie, plus a sprinkling of humour and positivity. And a continued reputation of being the best free place to find those things from the best people online.
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      Roger Davis

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  • Profile picture of the author chillingbreeze
    Wow Dr Mani.. That was awesome.. I enjoyed reading you and I kept me engaged :p I didn't really bothered twitter in the beginning but seems like I've a crush now when it comes to twitter.. blink blink
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  • Profile picture of the author Mary Gallivan
    Hi

    I found this really interesting.

    Im glad it wasn't put in a blog or else I may never have seen it. I'm a bit more curious about twitter now and must look into it more.

    Best wishes

    Mary
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  • Profile picture of the author primuskannan
    Thats an excellent post by Dr Mani.

    More than the content I was drawn to the bold headings which flowed logically and a superb example of a call to action.

    Personally I dont like twitter at all. I don't like to follow nor be followed :p

    But if some people want to take action using twitter to further their authority status or make some sales then this post should be useful.

    Cheers
    Kulasekaran.
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    • Profile picture of the author Frank Bruno
      Very good thread Dr. Mani,

      A real inside how twitter has, and has not, worked for you.

      Twitter isn't for everybody. But the more inside information and knowledge people can read about twitter the more educated decisions they can make whether to use twitter or not.

      Frank Bruno
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    • Profile picture of the author johntanyishin
      I guess he's suggesting that our tweets are quality tweets, the same for our blog post.

      So that your followers/readers will take your tweets/posts more seriously.

      JTYS
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      • Profile picture of the author francophile
        Twitter is just one of the many tools in the web 2.0 / social marketing revolution. So use it with Squidoo, Tumblr, Stumbleupon, etc. to get the message out to "users" and the search engines. Some of these "tools" will rise to the top - Twitter could be one of them.
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  • Profile picture of the author TorontoCarol
    I agree with you Steve. I never read the blog posts, just quickly skim the main forum. So I would hate to see all of the good threads disappear from here.
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  • Profile picture of the author jbshort
    I agree that Twitter one of many tools. I think Twitter will rise to the top, because it's immediate, and doesn't take much time to post. Time will tell, but it just seems to be growing everyday.

    I believe there are real business applications for Twitter. Take a look at my recent blog post, How to Use Twitter for Marketing and Public Relations.
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  • Profile picture of the author Matt Hoey
    I reported the guys that went off topic. =]
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  • Profile picture of the author Graham Maddison
    I love Twitter and the traffic it brings to my blog is magic.

    Once I get to grips with it as Dr Mani has done, I feel sure I will generate an income from my followers.

    Graham
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  • Profile picture of the author Lee McIntyre
    Thank you Dr Mani for an insightful post.

    I'd personally rather read more posts that give specific insights into how to make more money. In other words, I want to read more threads like this.

    If this type of post was to be discouraged then I think this forum would be a poorer place. Just my 2pence.

    Lee McIntyre
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  • Profile picture of the author Steve Peters Benn
    Thanks Dr Mani. Its great to see a lot of people are getting on board with twitter now. I started recently, and of course Vegasvince lost his 'manhood' recently...
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  • Profile picture of the author drmani
    @asianlunatic, @Henry Artz, @Kurt, @chillingbreeze, @Mary Gallivan,
    @primuskannan, @Lee McIntyre, @Steve Peters - Glad you liked the post
    and/or found it useful.

    @johntanyishin - Absolutely. I recently tweeted this:

    "Power Twitter Tip: Q. to ask yourself BEFORE you tweet: "Will this help/interest my FOLLOWERS?" (If yes, click UPDATE. If not...)"

    @Graham Maddison - It does take some taming, this beast called Twitter


    All success
    Dr.Mani
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    • Profile picture of the author VegasVince
      For the love of God.....what has happened to this joint, lately???

      Vegas Vince is all about Free Enterprise..cuz I figure it's the most HONEST LITMUS TEST OF THE MARKET....AND PUBLIC OPINION.

      But lately.....it appears that too many people worry way too much about things that in the big picture really don't matter that much.

      If a particular posts sucks...it probably wont last long...cuz the good ones will swallow it up.

      If the OP is a fraud....I trust the powers that be....will eliminate him without me needing to lose to much time and sleep over it.

      But lately, rather then debating the merits of various OP's ...more and more people seem to want to debate where exactly the post should be placed...and whether it belongs here, there, or offtopic...etc.

      Seems like an incredible waste of time to me. And why bother????

      I have no time to analyze an OP's motives for his post. I don't care. I just want the info.

      I have no desire to analzye the nexus between the OP and his or her post either. Again, I DON'T CARE.

      Too many people took Allen's post and disected it to the point where they all think they know for sure what he meant. Why bother. Post or don't. Comment or don't...but do it on the merits of the information...not petty highschool shit

      Truth is....I didn't need his post to explain to me what the Warrior Forum is about.

      And I'm not interested in wasting any further time wondering why this post did or didn't get moved...or whether it's worthy to exist. Cuz it's all Jr. High School shit....and let's be bigger then that.

      Dr. Mani's post was about Twitter.

      Truth is people are making money with Twitter. So it's relevant.

      If you'se people don't like his style......then move to another thread. Same goes for anyone else.

      That's as it should be.


      xxx Vegas Vince
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  • Profile picture of the author DNATruth
    I personally believe in KISS (keep it simple stupid) Twitter works great and it works, why would you not twitter?
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  • Profile picture of the author AlexKaplo
    I never really had much hope for Twitter in the beginning... (Just like Facebook)

    But today it seems like EVERYONE is twittering... I guess I should start too, I've heard so many good things about it.


    Regards,

    -Alex Kaplo
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    • Profile picture of the author Rod Cortez
      I thought this was a good post for the forum. It was relevant to making money to me.

      Good job Dr. Mani. Good to see you posting here again.

      RoD
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  • Profile picture of the author warner444
    Twitter is essential if building relationships is part of your business.

    If you manage it well it does not have to eat up too much time either.

    I liked this message 22 min ago "You're welcome. Just bought the ebook!"

    Why Twitter? Why Not!
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  • Profile picture of the author jacstone193
    I'm completely lost here - I need to read through it again!!!
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