What Do You Email Your List?

12 replies
Hi

Just a quick one guys.......

I have a really tiny one........seriously tiny

Don't get too carried away folks, I'm only talking about my list :rolleyes:

Currently standing at about 110! I said it was small eh!

Well, after taking on the help of a mentor, this list is based around the IM niche. However, whilst I have been taught the very basics of list building and creating an eBook etc,etc there has been very little input about what exactly to offer or email my list once I start getting subscribers.

With a list of just 110, I'm not about to start approaching people to do adswaps, so at the moment I am continuing to try and grow my list (very slowly) with JV Giveaways and article marketing until I reach probably 500 or more.

However, what would you initially email a very small list?

I'm intrigued but slightly confused :confused:

James
#email #list
  • Profile picture of the author Shaun OReilly
    Just about every list on the planet started out small at
    first - and grew from there.

    You could do a survey of your list to find out what they
    are most interested in hearing more about.

    Then focus your subsequent content and offers based
    on what they said they'd like to hear more about.

    Also, focus on building the relationship with people on
    your list so that they begin to know, like and trust you.

    Consider what you're best at and let your personality
    shine through in your e-mails. That way, you'll develop
    a following of people who like your approach.

    It's important to also make offers early on so that you
    turn subscribers into paying customers relatively quickly
    otherwise you could end up with a list of freebie seekers.

    So, find out what your list wants and then do you best
    to help them to get it - either from you or someone else
    (e.g. via an affiliate offer that meets the subscriber's needs).

    Dedicated to your success,

    Shaun
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  • Profile picture of the author jonbeebe
    I say you'd email the same thing to a very small list (of only 110) that you would with a huge list, but it may not be what you think.

    You see, if you subscribe to a well-known internet marketer's list. Most likely every email you get is going to be some promotion. It may be well-written, it may convert high, blah blah, but it's a promotion nonetheless (of course, there are exceptions).

    But those of us who are NOT well known can't do things this way. Why would anybody on your list trust a promotion that you're throwing at them? Most likely, they don't know who you are, so you have a good chance of these two scenarios happening:

    1. They won't pay attention to your promotion--they don't TRUST you.

    2. Or they just won't open your email.

    But there is a way to fix this. You set a schedule of providing VALUE to your list, starting from the time it is very small. Here's what mine looks like:

    Every six days I send an email to my list. Why? Because you don't want to annoy your list, but you also don't want them to forget about you.

    First, I'll write a useful (and relevant) article and post it to my blog. Then I'll send them a mailer letting them know what my article is about, and give them a link to it. NO Promoting, and the article doesn't promote anything either. It just provides value. It helps them in some way. If it doesn't help every single person on your list (it won't), then at least they saw that you made an attempt to help them.

    With these emails, you are showing them that you are interested in HELPING them, not just interested in their wallets. These emails are for TRUST-building purposes only.

    Anyway, I'll send two of those trust-building emails for every one promotion I do. So basically, 6 days--trust building email, another 6 days--trust building email, and then 6 days after that--promotion. And the cycle continues.

    Do that no matter how small or how big your list is, and I guarantee you that even when your list in in the few thousands it'll perform much better than those who have three times the size of your list but send ONLY promotions.

    Another thing to note is that you don't HAVE to write an article for your trust building emails--that's just the easiest method. You can also send them another free report, or direct them to a freebie elsewhere... as long as you are GIVING with your trust-building emails and not asking for anything in return.

    Do this (or at least TRY IT if you don't believe me--you have nothing to lose anyway) and this is what will happen: your unsubscribe rate will go down, your open-rate will go up, and your promotions will perform WAY WAY better. But while you're list is small don't expect too much from your promotions, but they'll still perform better doing it this way.

    The free report in my signature describes the "tip" I just gave you in complete detail. It sounds like you could benefit greatly from it. And you're in the perfect position to start following it: when your list is still small.
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  • Profile picture of the author dsmpublishing
    Hi guys

    i would set up an autoresponder sequence with information that would help your subscribers every 5 days and every third message would be an offer.

    From personal experience i have found that the best sellers to my lists have been products that will make a difference to them.

    so a supergraphics pack for them to use images on their websites is a big hit and even a free software list has done very well for me.

    i have also found tutorials to do very well on things like wordpress, twitter etc.

    have you set up your one time offer and upsell yet as this is where the money starts coming from

    i also find for building the list that social media is very good for it and the lists built from jv giveaways can be rather poor.

    kind regards


    sam
    X
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  • Profile picture of the author James401
    Shaun and Jon

    Thanks guys for taking the time to write those detailed replies - greatly appreciated.

    Jon - I'll take a look at your free report now!

    Thanks again

    James
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  • Profile picture of the author James401
    Sam

    I have actually been given 2 list building reports for free by my mentor and both have upsells, so that is in place.

    Out of the 110 subscribers, about 60 of them have signed up for the free list building report but none have upgraded as yet.

    Thanks

    James
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  • Profile picture of the author Pragun
    At such an early stage, what you should really do is focus on maintaining your list and building good relationships with them.

    Keep sending them some free information every now and then. Whenever there are some good WSOs or Product launches around the corner, offer them reviews and your takes on whether they should really spend their money on it, and tell them if the latest "must have" is really a must have.

    Talk to them, send out information, and ask for replies. See what catches their interest n all, so that you an promote better products to them.

    Cheers,

    Pragun

    P.s - don't put in any affiliate links in your reviews yet. Let them know that you're doing that just to help them out.
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  • Profile picture of the author JBorhez
    Mine is also tiny...ummmmm...and so far I've been sending out as much free stuff as possible to start building a trustworthy, likable relationship. But, I am also promoting other people's products through affiliate offers. I don't have my own product yet.

    I try to learn from all the marketers that email me all the time. Act as if you ARE a big shot. The person receiving the emails doesn't know that you may only have 2 people on your list. They may not know who you are but it seems to me that this is the way to promote yourself and gain momentum.

    Thanks for the post James. I'm in the same boat!

    Great comments! Always learning!
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    • Profile picture of the author Pragun
      Originally Posted by JBorhez View Post

      Mine is also tiny...ummmmm...and so far I've been sending out as much free stuff as possible to start building a trustworthy, likable relationship. But, I am also promoting other people's products through affiliate offers. I don't have my own product yet.

      I try to learn from all the marketers that email me all the time. Act as if you ARE a big shot. The person receiving the emails doesn't know that you may only have 2 people on your list. They may not know who you are but it seems to me that this is the way to promote yourself and gain momentum.

      Thanks for the post James. I'm in the same boat!

      Great comments!
      That's a great post dude..

      The whole "Act like a big shot" thing is a part of something that i call a projected image.
      If you act as if you're someone, chances are people will start treating you thus and will trust you more !

      Great point mate
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      Color Coding the world, one pixel at a time.
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      • Profile picture of the author JBorhez
        Thanks man!

        It's like the old "fake it 'till you make it" attitude.

        "Projected Image" exactly! Most successful people (in this or any other industry) had this mindset when starting out.

        Cheers!






        Originally Posted by Pragun View Post

        That's a great post dude..

        The whole "Act like a big shot" thing is a part of something that i call a projected image.
        If you act as if you're someone, chances are people will start treating you thus and will trust you more !

        Great point mate
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  • Profile picture of the author James401
    Just to add...

    I have quickly skimmed over Jon's free report and I have to say, there are some really great ideas in there.

    JBorhez - If you are in the same position as me, I would take a look. Jon has definitely opened my eyes a bit on how to treat your list, no matter how small.

    So glad I came here for advice.

    Thanks guys.

    James
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