What I believe in a break down to launch formula is to build a massive list of prospects and keep providing them some value and education about your product and finally launch it on a date, send out a blast to those prospects and watch the sales flow in every second! Is this what product launch is about? To build a list and promote to them on launch date?
Of course there are launches where you secure a ton of affiliates in the middle and they promote to the launch date..
Is this all a product launch about?