Where can I find a good intro to writing sales letters?
A friend of mine showed me some of his eBay listings the other day, and I can see that he's doing it all wrong. He's doing the classic mistakes, telling them about himself, listing features instead of benefits, etc.
I have read loads of stuff about how to write sales letters over the years, but can't seem to find one good source that covers it all to show him. Anyone know where I can find something free that he can read, to give him an idea how to rewrite the listings so they will sell more?
Thanks,
Alan
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