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Being over skeptical of my own sales letter

by TrueStory
3 replies
When you start learning about sales you start picking other salesmen apart.

I often come to a "squeeze" page and wonder, i can see CLEARLY the hype, they attention grabbing tittle, the lead in paragraph, the teaser, the benefit list, the "what's-in-it-for-me-clause", the testimonials, the proof, etc. And I Often wonder...

...........doesn't average user see that? don't the see it's a "sales page" and everything on the sales page is put there to make them buy?

So i wrote my sales page, and it feels a little bit "overhyped" to me. WHen I look at my site, I feel like, "i wouldn't buy from this guy, becuase, he's using squeeze page, and he's trying to sell me sh*t, i aint no fool!".

It seems to me that there are sooooo many squeeze pages out there that my visitors wouldn't bite on that anymore.

Am I overthinking this?

Or typical customer does not look this far into a "sqeeze" page?


(I also need to get 50 posts on here, so give me reasons to discuss here )
#letter #sales #skeptical
  • Profile picture of the author cellcom
    Yeah, I find myself guilty of the same thing, but the reality is you are probably over-thinking it. That, and perhaps you are a bit of a perfectionist and want everything you do to be perfect (or close to it).

    What I have realized is that, as much as I hate to do it, we just have to go with it. What I tend to do now is worry more about getting something out there in front of people, and then testing changes to the sales letter as it is live - like headlines, sub heads, other copy, etc.

    Also, remember, most of the people you are targeting are not going to have the knowledge of saleswriting you are.

    Good Luck.
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  • Profile picture of the author Raydal
    Well, for me it is the opposite. If I find that a sales letter
    or sales man has put in some effort to win my sale then
    I'm more likely to buy than if someone is sloppy. A sloppy
    sales letter often means a sloppy product as well.

    Even in stores I've complimented a sales person on how
    effective their sales pitch was, even though I know the
    'tactics' s/he is using on me.

    We all have to buy something--even copywriters buy
    from sales letters to.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author MJ Doyle
      I agree with Raydal. Being an online marketer, I love to examine other people's squeeze pages to see what made me optin.

      Although I too am guilty of being a perfectionist at times, I have to look at my own sales pages as a prospect would. That's the only way I can tell if it's "over-hyped".

      To me, "good hype" is enthusiasm for your product, and I wouldn't want to buy from anyone who wasn't enthusiastic about their own product--whereas "bad hype" would be lying to your prospect.
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