Anyone use online press releases?
Now I'm ready to release a few press releases for my own business to correspond with the launch of a new web site, but I have a few questions.
First, where is the best place to submit the release? I'm most familiar with PRWeb.com, which charges $80 and up for a single press release. I've found similar sites with cheaper rates, but I'm not sure how they compare. Does anyone have experience with this?
Second, are multiple press release submissions good or bad? I want to maximize exposure without getting hit by any duplicate content penalties.
Third, are places like PRWeb really a good way to generate media visibility ... or should I be building my own list and contacting editors myself? I've always viewed online submission sites as a way to build traffic more than anything else, but of course I'd like media attention too.
Thanks in advance!
Naomi
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