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Squeeze Page Conversion Data

by jzmoore
13 replies
What should be my conversion goals when it comes to my squeeze page? At what point do you leave the testing alone and move on to next project?

1) What is acceptable bounce %?
2) What is a acceptable conversion ratio- of opt ins?
3) What is a Very Good Conversion ratio - of opt ins?
#conversion #data #numbers #page #squeeze
  • Profile picture of the author JamesFrancisIM
    Hey

    Originally Posted by jzmoore View Post

    What should be my conversion goals when it comes to my squeeze page?
    Answer: To get the highest amount of opt-ins possible from the available traffic.

    Originally Posted by jzmoore View Post

    At what point do you leave the testing alone and move on to next project?
    Answer: Never stop testing, you can always improve

    Originally Posted by jzmoore View Post

    1) What is acceptable bounce %?
    Answer: Again, as low as possible. I wouldn't worry too much about bounce % though, it just complicates things. Just concentrate on the metric of the opt-in conversion rate, i.e. the percent of people who opt-in to your mailing list.

    Originally Posted by jzmoore View Post

    2) What is a acceptable conversion ratio- of opt ins?
    Answer: Again, you can always improve. But for an "acceptable" rate, I'd say 20%. But this varies from person to person, and I always aim for above 40%.

    Originally Posted by jzmoore View Post

    3) What is a Very Good Conversion ratio - of opt ins?
    Answer: As I wrote above, I always aim for around 40-50%. However, ideally a "very good" conversion ratio would be around 60-70%.

    Keep in mind though, your conversion rate will vary for different types of traffic. For example, safelist traffic typically converts much less than targeted traffic from JV partners.

    Again, it's something you should test and have a different landing page for each different type of traffic.

    I hope I've helped

    - James.
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    • Profile picture of the author graphicsgenie
      Couldnt say any more than the above post, so will leave it by saying

      "what he said"
      Signature
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    • Profile picture of the author Anonymous Affiliate
      Originally Posted by JamesFrancisIM View Post

      Answer: As I wrote above, I always aim for around 40-50%. However, ideally a "very good" conversion ratio would be around 60-70%.
      A 60%-70% optin ratio is absolutely impossible to sustain. There is no chance you can sustain such a ratio unless you're mailing your own customer list.

      Now, real world data here: anything above 30% is a good opt-in ratio over the long run. However, the single most important factor is not the squeeze page itself but the source of traffic: whether it's cold traffic (traffic from search engines, random backlinks on other websites, etc), or whether it's been recommended by a JV, affiliate, etc.
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      • Profile picture of the author Nick Brighton
        Originally Posted by winebuddy View Post

        with TARGETED traffic and not just people browsing, you should be looking for something above 50% so I agree with one of the above posts.
        With all due respect, I'd like to know where and who you're advertising to, and whether it's cold or warm traffic...in order to expect that kind of ratio. Even with highly targeted traffic, that's a big claim and an even bigger ask.

        In reality, and this is based on REAL tests that I've done, and currently run, my optins range from 10% on cold traffic when advertising contextually, and up to 30% on PPC traffic, which again, is cold traffic but more actively searching for the solution you're offering.

        Originally Posted by Anonymous Affiliate View Post

        A 60%-70% optin ratio is absolutely impossible to sustain. There is no chance you can sustain such a ratio unless you're mailing your own customer list.

        Now, real world data here: anything above 30% is a good opt-in ratio over the long run. However, the single most important factor is not the squeeze page itself but the source of traffic: whether it's cold traffic (traffic from search engines, random backlinks on other websites, etc), or whether it's been recommended by a JV, affiliate, etc.
        I'd agree...

        And in my case...

        10% opt in ratio is not bad for me, considering I am offering something as a complete unknown, with no proof, to people who aren't specifically looking for what I'm offering.

        However, 10% on paid traffic searching for exactly what I have to offer (and assuming I'm offering it for free) would be terrible in any marketer's book.

        But here's the only metric that matters if you're looking to build a lasting list and high subscriber dollar value:

        How much each buyer ends up being worth to you, and from where you found them

        Different traffic sources equal different visitor values. THAT is the stuff you can't buy in an eBook, because nobody knows until they try it, and it's very campaign specific, with tons of variables.

        Bottom line?

        It's all very well getting a 40% opt in rate, but if only 5% of that traffic actually converts somewhere down the line, as opposed to maybe 20% from other traffic sources, THAT is where you can see what's worth spending time and money on.

        Here's a cool way to work it out (if you haven't already):

        (a) Cost per 100 visitors / opt ins = cost per actual subscriber

        (b) Lifetime value of subscriber = revenue generated from list / number of people on your list

        If your cost of customer acquisition (a) is higher than your subscriber value (b) then you're in trouble. Of course, most folks don't get this far, because they are terrified they are only breaking even and jack it all in lol :-)
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      • Profile picture of the author JamesFrancisIM
        Originally Posted by Anonymous Affiliate View Post

        A 60%-70% optin ratio is absolutely impossible to sustain. There is no chance you can sustain such a ratio unless you're mailing your own customer list.

        Now, real world data here: anything above 30% is a good opt-in ratio over the long run. However, the single most important factor is not the squeeze page itself but the source of traffic: whether it's cold traffic (traffic from search engines, random backlinks on other websites, etc), or whether it's been recommended by a JV, affiliate, etc.
        Sorry, but I disagree.

        I acheived a 67.5% opt-in rate from my previous launch, and on some days I reach towards the 72% mark.

        How?

        I've split tested the heck out of my squeeze page.

        But as I and many other posters said before, it really does depend on the traffic.

        These figures are mostly from targeted JV traffic, meaning the visitor is "warm" when visiting the page and has the INTENT of signing up when he or she visits the page.

        That's all that "warm" and "cold" traffic boils down to -- the intent of the visitor when visiting your page.

        To end with something which might kick up a stir, I also acheive opt-in rates of around 90%+ with a new script I'm using for adswaps. I'm keeping it hush hush for now though

        - James.
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        • Profile picture of the author Dunder
          Originally Posted by JamesFrancisIM View Post

          To end with something which might kick up a stir, I also acheive opt-in rates of around 90%+ with a new script I'm using for adswaps. I'm keeping it hush hush for now though

          - James.
          I'm sure we'd all rather that you shared
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          Don't worry, be happy.

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  • Profile picture of the author Dunder
    James,

    You set great target figures for people to achieve, and I'm sure we would all like to try and achieve those sort of figures, but, like the opening poster, I would be interested to see some real data on what is the norm that I could then use to guage my own performance.
    Signature

    Don't worry, be happy.

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  • Profile picture of the author Big Al
    I aim to get over 50% coversion on my squeeze pages. I know you can get higher but I think 50% is good (hey it's a personal thing) ...

    And it definately depends on the traffic sources. Right now it's dropped down to 40-45% when it used to be up around 60%. Then you have to ask yourself if I'd rather more traffic with less conversion or less traffic with a higher conversion ...

    Which is harder to ascertain because you have to work out what your follow-up emails convert new subscribers into buyers is ... I think my time's better getting more traffic right now!
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  • Profile picture of the author winebuddy
    with TARGETED traffic and not just people browsing, you should be looking for something above 50% so I agree with one of the above posts.

    Here's a shot of one of my webforms and how it's doing:

    So - really - you should be aiming for as high as you can get. And targeted traffic ALWAYS produces optins at or above 50% if the offer is good.
    Just my 2 cents...
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    "Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author winebuddy
    With all due respect, I'd like to know where and who you're advertising to, and whether it's cold or warm traffic...in order to expect that kind of ratio. Even with highly targeted traffic, that's a big claim and an even bigger ask.
    That's just traffic from the WF and it's over 2 or 3 weeks. One of my PPC campaigns produces 35.9% and one of my facebook campaigns is at 47%.

    But all the traffic is what I would call highly targeted - the people are looking for exactly what I am offering and that helps tons.
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    "Knowledge is NOT power... ACTION on Knowledge is power"
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    • Profile picture of the author Nick Brighton
      Originally Posted by winebuddy View Post

      That's just traffic from the WF and it's over 2 or 3 weeks. One of my PPC campaigns produces 35.9% and one of my facebook campaigns is at 47%.

      But all the traffic is what I would call highly targeted - the people are looking for exactly what I am offering and that helps tons.
      Well done, mate.. that's good stats.

      Clearly WF is super targeted, I've experience that myself. Plus, due to the nature of the beast, opt ins are part and parcel, so naturally the rate it gonna be higher all things considered.

      I'm just getting started on Facebook ads. 47% sounds great, I guess that's due to the rediculously tight targeting they give you right?

      As soon as my ads get approved (which is a battle in itself), I'll see how it performs.
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  • Profile picture of the author winebuddy
    I'm just getting started on Facebook ads. 47% sounds great, I guess that's due to the rediculously tight targeting they give you right?
    Nick, I'm not even running ads. What I did was set up an account and TARGET MY FRIENDS that I selected.

    Then occasionally I do some posts with content, and then now and then a link to my optin page. That's it.
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    "Knowledge is NOT power... ACTION on Knowledge is power"
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    • Profile picture of the author Nick Brighton
      Originally Posted by winebuddy View Post

      Nick, I'm not even running ads. What I did was set up an account and TARGET MY FRIENDS that I selected.

      Then occasionally I do some posts with content, and then now and then a link to my optin page. That's it.
      Friends being who? Literal friends, or friends you've grown from other outside marketing efforts?

      Again, this would probably explain the higher rates - this is about as warm as your traffic can get...other than putting a firecracker in their Y-Fronts...
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