when friends and family don't "get it"

by X
37 replies
I know a lot of Internet marketers deal
with this issue of "being understood".

I have.

A good friend of mine, who's a direct
marketer offline, moved to our little
oasis in the desert a couple years ago
now.

We were talking about his concerns that
as a home-schooling family they'd have
trouble meeting up with other kids for
their son to socialize with in moving to a
place that's largely a retirement community.

He told me that before they moved here he
had a marketing plan put together for
attracting like-minded parents.

Hmm. Marketing isn't just a way of
generating traffic and monetizing a site?

Marketing has the power to create
influence in all areas of life.

Here's my suggestion:

1. First seek to understand, then be
understood.

Get over your selfish desire to be
understood. Nobody cares, really.

There is no perfect answer to the "What
do you do?" question. That's because
your "target market" is different than
mine.

Don't say anything until you know what
the target market wants to hear.

Then say what they want to hear.

Address their fears, concerns and open up their
eyes to a world they don't know exists -
but you have to enter the conversation
already in their head.

2. Be proactive

This is a marketing campaign. But since
I've discovered most Internet marketers
have no idea what "marketing" is, I'll
define it for you. ( I know that statement
sounds pretty big-headed, but it's the
truth)

Marketing is a set of processes for
creating, communicating and delivering
value to customers.

If you want your friends and family to
"get you" and I think that's worth the
effort, then how can you create, communicate
and deliver value for them through your
business?

Fundamentally, it's likely they don't get the
value of what you do. And if they don't
see a clear WIIFM, they're not going to get
the value - they have no desire to "get" the
value. They have their own desire and that's
all that makes any difference to them.

And what is value? It's an agreement.

Value does not exist without agreement.

So how can anyone agree with you if
they don't see value through agreeing?

It will take one effort on your part
to create, communicate and deliver value
to your family. How about "I'm setting
up an online campaign and all proceeds
of it will go towards a family vacation
to Hawaii."

Do you think that's going to get their
attention? Do you think they'll see the
value in what you do? Do you think
they'll become a cheerleader in your
corner?

3. Questions . . .

The person asking the questions has
control in any conversation. When people
ask you what you do, you've been put in
a defensive position.

How to take the offensive back? Ask a
reflective question.

4. Recognize what you represent.

John Reel posted about this on his blog
and I've learned the hard way too. There
are certain subject matters that push
people's buttons. John's vegan diet is
one. My raw diet is another.

People feel judged (when they're not),
like they're "less than" (when they're
not), etc.

You and I represent the dream life
everyone would like to be living but they
lack the self-discipline and courage to
pursue it.

They NEED a job.

Instead of owning those feelings, they
reflect that back onto you and attempt
to make your choice wrong - which gives
validity to their choices.

"But how can you get enough protein if
you don't eat meat?" . . .

Gee, I don't know. Even though the
largest and strongest animals on earth
have always been herbivores, I just don't
know how I'm ever going to get enough
protein to live, far less build the big
strong muscles I need to sit at my desk
and type all day.

You get the point.

X
#family #friends #get it
  • Profile picture of the author billionareHuman
    I try to avoid telling people what I do these days as they all think it's easy money and beg me to show them how to do it and I have a few times only to see them quit and realize that it does involve some work! I try to tell them at the start that it gets easier over time but they don't seem to get it, they want everything right now.
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  • Profile picture of the author Lance K
    Originally Posted by X View Post

    "But how can you get enough protein if
    you don't eat meat?" . . .
    This got me thinking of Pink Floyd...

    "If you don't eat yer meat, you can't have any pudding.
    How can you have any pudding if you don't eat yer meat?"



    Now, on a serious note...this is a pretty darn good post. I especially like #3. "Have you ever...?"
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    • Profile picture of the author Shannon Herod
      Great post.

      When I first started my family could not understand why I was "playing" on the Internet so much.

      I really did not feel the need to explain it to them... I figured I would just show them.

      Once the money started rolling in they quickly realized that I was not "playing".

      Shannon
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      • Profile picture of the author Brad Spencer
        Originally Posted by Shannon Herod View Post

        Great post.

        When I first started my family could not understand why I was "playing" on the Internet so much.

        I really did not feel the need to explain it to them... I figured I would just show them.

        Once the money started rolling in they quickly realized that I was not "playing".

        Shannon
        Playingg...if I had a dollar for every time I got that one.

        This is a great post...I needed some help in this area b/c I get asked this way too often...

        I always get the "how much money do you make" and that annoys me...no one asks about freedom or time with family...priorities of some people confuse me.

        Anyhow, I enjoyed this post very much!

        Cheers,

        Brad Spencer
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      • Profile picture of the author Clyde Dennis
        Originally Posted by Shannon Herod View Post

        Great post.

        When I first started my family could not understand why I was "playing" on the Internet so much.

        I really did not feel the need to explain it to them... I figured I would just show them.
        You gotta have the stones to let these types of distractions go and do what you do. Letting your results speak.
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      • Profile picture of the author LeannaLuck
        Originally Posted by Shannon Herod View Post

        Great post.

        When I first started my family could not understand why I was "playing" on the Internet so much.

        I really did not feel the need to explain it to them... I figured I would just show them.

        Once the money started rolling in they quickly realized that I was not "playing".

        Shannon
        I heard this one a lot, lol. My close friends and family didn't believe I could possibly make any money sitting on the internet all day. However, through my hard work and dedication, I was able to show them that they were wrong. I actually used their comments as part of my motivation. I wanted to prove that I could make it and I did.
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        • Profile picture of the author AndrewCavanagh
          For the life of me I can't work out why people worry about what their friends and family think of what they choose to do to make a living.

          If what you're doing is moral, legal and ethical and you're genuinely helping others while you make money then that should be enough for you.

          Do you think a surgeon worries that his mother doesn't understand how he sutures a cut?

          Do you think a crane operator will get upset if one of his friends doesn't understand how the double levers on his crane work?

          Get over yourself and start thinking about what's important to THEM.

          That will be far more productive.

          Kindest regards,
          Andrew Cavanagh
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          • Profile picture of the author Emailrevealer
            I have more problems telling people Im a private investihgator. Thety think I'm running around with a gun peeking in motel room windows.
            I usually follow up quickly saying I have a web site and I catch people cheating online.

            I still get a lot of people trying to get free work out of me. Like an "easy locate" Or just "run a plate" ...
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  • Profile picture of the author xlfutur1
    This is a great post. I particularly love this line:

    "Marketing is a set of processes for creating, communicating and delivering
    value to customers."

    The key word is "value". I'm convinced now that any value you create and give to the world will be repaid somehow in some shape or form. It's like mother nature never forgets stuff.

    Most people call it Karma, or "what goes around comes around". Its a simple rule, but a real powerful one when it comes to marketing.
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  • Profile picture of the author AlexKaplo
    Hahaha... I love this post.

    I simply hate it now when people ask me "What do you do?" .. I want to learn how to avoid explaining myself...

    this is a great niche for an eBook ...haha


    Regards,

    Alex Kaplo
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  • Profile picture of the author omnisin
    I have been coming across this for years. I have worked "regular" desk jobs as well as service industry jobs such as being a bartender in the past.

    The thing about traditional jobs is that I feel as if my creativity is just not allowed to, for lack of better term, bloom. I really like to do things outside of the box as well as figure out better ways to do things. In most traditional jobs you just aren't allowed to do this.

    I have been doing various forms of internet marketing to bring in my income.. I can't count the number of times I have come across friends who just don't get it. Heck, just this weekend I had a discussion with a friend about it.

    The way I try to explain it anymore is just to compare it to traditional jobs. For instance I used to work for an annuity company. I worked directly with agents that would sell our products. These individuals would go house to house, have seminars, websites, etc etc trying to sell our annuity products. Many of these agents were actually looked upon highly.

    My question, what exactly is the difference between what they are doing and what any affiliate marketer out there does? Of course there are scumbags out there who will use internet marketing to sell any product to make a buck.. well guess what, we had scumbag agents that would do the same. Wanna know the difference? Most scumbag internet marketers would cause somebody to waste maybe a couple hundred dollars tops while scumbag life insurance agents can cause somebody to waste their retirement funds. Also, these agents could literally harass people by calling them on their phone or going to their house while the worst type of harassment in our profession is spamming an email address somebody provided.... which they can normally stop with a couple of clicks.

    When I was younger I also was a bartender. Once again, this is basically being an affiliate marketer. The business I was working for had products they were trying to sell, and I was the middle man. The better job I did marketing the more I made. Not only that, upselling was a big part of being a bartender. If I was able to get somebody to buy a bottle of wine that had a cost of $50 instead of a couple $4 beers I was going to get a bigger tip without a doubt.

    Also, I like to hit on one last thing. You really want to talk about ripping people off out of money? Look at bigger businesses. My father for instance, he has worked his butt off doing 60 hour weeks for years. Yet you should see the type of cheap skate raises his boss gives him, and not only that, his boss would rather just have my father work over time when he needs it instead of having to hire one more person full time and pay them including all of the benefits.

    Not only that, but for instance, when I worked for that annuity company a while back we were doing GREAT business. Record shattering quarters. $100's of millions of dollars brought in by the small area that I worked for. Want to know what we got for that? Oh, maybe 20 minutes off to celebrate and a glass of champagne. Whoopee! =)

    Hopefully I don't come across as cynical. It is just that I have dealt with these types of conversations several times. We get a bad rap, when in truth most businesses are very similar to ours when you look under the surface.

    I hope this helps some of you out the next time somebody tries to look down on your line of work. =)

    Will
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  • Profile picture of the author PotPieGirl
    That is an amazing post...

    Thank you!!!!

    Jennifer
    ~PotPieGirl
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  • Profile picture of the author ezinesRus
    Holy crap! That was deep this late at night LOL!
    No, seriously, very very nice post - I quite enjoyed that and found many similarities to my own circumstances.

    You should see the look of horror when we're in a crowd and my husband so proudly boasts about my Internet business stuff. I could wring his neck! This leaves me cornered with a bunch of people firing questions left, right and center. Not my idea of getting away from it all for an evening!

    Oh, just have to throw this one in... One lady looked at me in all sincerity
    and said:

    "So how come I can't just go to my computer and push a few buttons and make some money too?"

    <sigh> Need I say more?!

    Thanks,

    Jules
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    • Profile picture of the author Chris Monty
      My wife has only recently started to "get it". Funny how that happened after a few commission checks came in.

      Family? They're still clueless. "Search Engine Optimization? Who needs that?"

      I just told my 11-year-old daughter tonight, in fact, "well SOMEONE had to make sure that the Jonas Brothers website is ranked #1 on Google."

      Now she gets it...lol.
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      • Profile picture of the author Scott Lundergan
        Being amiable related to their world is why I've never had people wonder or doubt what I do online and I've chatted about it to hundreds of people who don't do business online. X's post is spot on.

        I'm very fortunate though, 90% of friends and both sides of the family are creative, entrepreneurial,
        entertainment, multimedia or education based so they would "get it" anyways really. It's never a grey area or a questionable topic thank goodness. In fact, it gets brought up all the time around people of all backgrounds really and it's just another topic of quality conversation with integrity because I get into their world rather than boasting of my own.

        So instead of me being in my world, I get into theirs and can inter-relate it from there. A "helluva" lot different than going on about myself with someone else asking "unique" questions.

        When I do finally get around to "me", it actually makes sense to people who have no idea what marketing a business online was about....just through the simple way that X describes in his post.
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  • Profile picture of the author Kurt
    I've never had a problem getting folks to "approve" of what I do...

    If asked, I mention these things:

    I develope sofware, basically I do the same thing as Bill Gates...Then I joke that I'm not quite as good at it as he is.

    I also make sure I tell them that I'm the best damn boss I've ever had.

    They may not understand exactly what I do, but they know Bill Gates is very rich, so doing the same thing is probably a very good idea, and they are likely in no position to critisize Gates.

    And telling them I'm the best boss I've ever had makes them think of their own bosses, and usually a bit envious of me.

    Some will ask for more detail, and I'll give it, but none disrespect what I do...Simply: I do what Bill Gates does and I am my own boss.
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  • Profile picture of the author TheMagicShow
    Educating friends and family on the IM lifestyle can work, I usually go to a hangout spot of mine near the beach cities and I know the bar owner, I chat with him about what is going on in the internet marketing world and he actually gets it and doesn't instantly say "spammer" or some other crap.

    If the person you are speaking to has trust in you, then you can explain and educate them, if they are a hot head and not trustworthy then just say you do oline sales or something very simple so their bubble doesn't burst.
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    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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  • Profile picture of the author PotPieGirl
    I just told my 11-year-old daughter tonight, in fact, "well SOMEONE had to make sure that the Jonas Brothers website is ranked #1 on Google."

    Now she gets it...lol.
    hahhahahahhahahaha! Thats PERFECT!!!!!

    Thanks for the laugh, Chris!

    Jennifer
    ~PotPieGirl
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  • Profile picture of the author Mike Long
    The last couple of paragraphs may come off sounding arrogant. I hope they don't. I certainly don't mean them that way...

    ---

    I've heard the term "playing on the internet" for years. Mostly from my parents, but even more so from...

    ...ME

    Weird isn't it? I've operated in this bizarre duality where I've positioned myself to feel guilty for what I do, and how easy I have it compared to my own father who sacrificed his health (and probably 15-20 years of his life span) breaking his back on the railroad for 38 years.

    Who the hell do I think I am getting to "slack off and play around on the internet" for a living?

    But you know what? A funny thing happens when you spend too much time beating yourself up mentally.

    You begin to live the supposition.

    Within a year of making my first dollar online, I now realize that I mentally switched off and started 'playing around on the internet'.

    Now here I am, four years later, and I've done half a million in sales over that time while just "playing around on the internet".

    I'm actually a little frightened at what's going to happen now that I have a singular focus, and put in several hours of real, honest-to-God work every day.

    I suspect that within 12-24 months, NOBODY will accuse me of "playing around on the internet" any longer - including myself.
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  • Profile picture of the author Chris Lockwood
    Why the need to market the idea to anyone?

    Imagine having a job and feeling the need to develop a marketing plan to explain what you do.

    BTW we were designed to eat meat.
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    • Profile picture of the author ExRat
      Hi Chris,

      BTW we were designed to eat meat.
      You've seen the master blueprint then? Or are you simply referring to certain internal organs and tooth design?

      We weren't designed to visit the depths of the ocean or the peaks of the highest mountains or outer space, but if you follow the mantra that 'we were only designed for this, this and this' then you might just live a very boring, unsatisfying life and never get the pleasure of discovering new shores. It's a shame that the parenting instinct is designed to pummel the explorer instinct out of us (for the right reasons, of course.)

      Perhaps we were designed to do unbelievable things (due to the design of our brains) but the physical designs were put there as a smokescreen so that those without the 'design-based boundaries are for the living-dead' gene would live a life of mediocrity, watching TV programs about the amazing things achieved by those who have the gene, while only living the dream in their dreams.

      I guess some people will never get any further than the 'missionary-position is the way it's meant to be by design' type of thinking. It's lucky the raging herd didn't trample all of the visionaries or my email inbox would be a cave full of stone tablets.

      Hi X,

      Someone recommended 'Thank You For Arguing' to me by Jay Heinrichs recently, which I am in the process of consuming. Have you read it?
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      • Profile picture of the author Chris Lockwood
        Originally Posted by ExRat View Post

        We weren't designed to visit the depths of the ocean or the peaks of the highest mountains or outer space, but if you follow the mantra that 'we were only designed for this, this and this' then you might just live a very boring, unsatisfying life and never get the pleasure of discovering new shores. It's a shame that the parenting instinct is designed to pummel the explorer instinct out of us (for the right reasons, of course.)
        It's funny that your argument is all about limiting options, while mine was about the opposite. It's the anti-meat people who are trying to take away choice.

        I didn't say eat ONLY meat!
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    • Profile picture of the author tommyp
      When I get asked I just say, "I do online stuff". 99% of the time the next this is always, "You mean like ebay?". And I'm all like, "Yea something like that". I don't have the patience to explain something that is completely foreign to most people and so don't even have a reference point for beginning to get a gist.

      I can understand the need some may have to explain it to family. Only because it's their family and if what you do somehow puts a strain on it for them. But I still can't understand why they would question it when you're successful. If the bills are paid and everyone is getting fed, in that case I don't understand it when people have to deal with drama.

      But I don't have that problem so maybe I just don't get it.

      Re: The MEAT thing

      Debating whether or not eating meat vs. whatever else because it's better for you is a pointless debate. I'm not saying most here are trying to fight about it, but some started to go a little bit and it is pointless. Because what one person eats and thrives on can be poison to the next person and vice versa.

      So, the latest fads are usually a bunch of crap

      A lot of people make the mistake that everyone is the same in this. People are not just like some people are more susceptible to certain diseases than others.

      I don't care if they are experts. BS. I listened to Gary Null, and while I will listen to what he says I discern it.

      Unless I've done something wrong, I do not thrive on a vegetarian diet. I've tried it. I feel like crap. Eat eating fruits and vegetables raw, or vegetable lightly steamed, juicing and all that made me feel like a piece of sh*t. My teeth and gums hurt. I got weak. Sucked.

      Yea I felt lighter on my feet so it that sense I had more energy, but I had less brute force type of strength.

      I felt better the first 2 days. Probably because I was too much on the other extreme but soon I felt worse than before, and probably not because I was eating a proper carnivore diet, but because of crap. McDonalds doesn't count as quality meat.

      I'm not saying I have it figured out yet, but I know that the above is true for me.

      Meat makes me feel good. Meats like beef, salmon, chicken do me good. I've lost fat from eating more fat - good fat, like animal fat (just what I would naturally get from meat not handfuls of gobs of lard) and pure extra virgin olive oil, fish fats, etc.

      Everyone has their metabolic type. Some are Carb types others are Protein types and everyone falls somewhere within the spectrum some right in the middle others more to one end than the other and every degree.

      It's like lactose intolerance. Ethnic Northern Europeans are the most lactose tolerant people on the planet (like about 90 out of 100 or something like that not exactly sure). They usually don't get the runs after having some Dairy Queen ice cream. The rest of the world's ethnic types including southern Europe are mostly lactose intolerant (like 90 out of 100). But what happens to Northern Europeans types is that rather than get diarrhea they get constipated. I guess for a long time that dairy was the staple of their diet while for most of the rest of the world it generally wasn't.

      So I now look for nutritional information and what does what for the body more than what foods I'm supposed to eat.

      This is a metabolic typing test:

      Metabolic Type - The Metabolic Typing Diet-Customized Nutrition Through Metaboblic Typing

      It's not free but I've put it there in case anyone is interested.

      This one is free but it's not gonna be as accurate but will get you about ballpark range:

      Metabolic Typing questionnaire

      After realizing I was chasing what all the experts say and mostly losing I then realized what the heck was I doing. My family had been living on a certain diet for ages, farming and eating their own eggs, milk, meat, fruits, vegetables, beans, rice, lots of olive oil, garlic, onions, or whatever else and their water was the best water I've ever had. I tried it. That must be what they meant by "living water". And they had their share of cakes and things and usually were okay. Most were not fat at all. They were tough as steel. Including the women. My grandmother used to beat people up until she was around 60 or so and after that she still didn't take crap, but that's another story.

      They busted their asses working. Most of us don't even know what our ancestors did or can imagine it from two or more generations back. Mine usually died from an accident or prematurely because of bad habits. But they lived to their late 80s, 90's and 100's. So then I asked myself, what the heck am I eating grass for when they didn't?

      But you will be different. You have to find out what works for you. At least take the free test to broadly see what type you are.

      Oh, and when I eat meat properly eating it first followed by the vegetables) I have found I actually need to chew vegetables more than meat) and mix some good fat in with it, digesting and passing meat is not a problem. It doesn't sit in my gut for 12 hours like they say it does.

      That's just my take. Sorry if most of my post went OT.

      We now return to our regularly scheduled broadcasting.
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  • Profile picture of the author LeannaLuck
    I think for the most part people are critical of any job that they feel does not fit into their idea of what a normal job should be. It just goes with the territory. I'll keep doing what I am doing and making money doing it, lol.
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    • Profile picture of the author Kay King
      For the life of me I can't work out why people worry about what their friends and family think of what they choose to do to make a living.
      Thank you, Andrew. I've seen so many threads along this line that I've also wondered why it matters.

      I think some people need validation, some need approval, want respect, etc. There is more at work than just "explaining what I do". I think often IMers are telling others much more than they wanted to know when they said "what do you do?"

      kay
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      • Profile picture of the author naruq
        For the most part my families and friends have been supportive. some of them did not understand why I was so obsessed with being an entrepreneur. I own offline businesses, so some of them could not understand why I would risk my money and time when I could just go get a job! I explained to them that I wanted the freedom to control my financial situtation by working for myself. I did not want to depend on a corporation for my livelihood.
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      • Profile picture of the author Bon508
        I wish my hubby understood what I do online because I love sharing all aspects of my life with him.

        But when I say something like, "Hey Honey! My site is ranked number one on Google for Job Interview Videos! That's higher than YouTube! And I don't even create any videos! How cool is THAT?!?" and he just looks at me like I've had a way too much caffeine, it's kinda depressing.

        I can't really share my successes with him because he doesn't understand what I do. I haven't tried to explain it because he doesn't really want to know. (He's basically anti-computer.) But he is always supportive and never questions or complains about the time I spend on the computer, so that's cool.

        But it's not the same as sharing the joy of my hard-won accomplishments. To me, being able to do that would be far more fulfilling than showing him my ClickBank and Adsense deposits.

        Thank goodness we have forums like this where we can communicate with people who understand!
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      • Profile picture of the author X
        Originally Posted by Kay King View Post

        Thank you, Andrew. I've seen so many threads along this line that I've also wondered why it matters.

        I think some people need validation, some need approval, want respect, etc. There is more at work than just "explaining what I do". I think often IMers are telling others much more than they wanted to know when they said "what do you do?"

        kay
        I made this post for 2 reasons:

        1. Because I see this posted about OFTEN.
        So, hello Kay King. Hello Andrew Cavanaugh,
        it's an issue for people even if it isn't for you.

        I don't know why my being drunk all the time
        is an issue for you, because there's plenty of
        beer in the fridge.

        2. Because a few of us have gone through
        what amounts to being disowned or called
        "a bum living off his laurels" with family.

        No, my family didn't get why I was throwing
        away a killer resume to "play on the Internet
        all day".

        I think most people get the concept of
        "I'm a surgeon" or "I'm a plumber". Respectable
        professions either way. And the point isn't
        "this is how I do SEO" . . . it's "I'm doing something
        with my life that helps 100x as many people as
        the average job ever could and I'm nicely
        compensated for it".

        If this hasn't been an issue for you, then I
        say "Good for you. You have my approval",
        which is the only reason you feel compelled
        to jump into this conversation anyhow -

        Fact - you want approval for how unattached
        to other people's approval you think you are,
        and yet clearly you are not.

        Damn. I bet you didn't see that coming, did
        you?

        No Roger - I haven't read that book. I'll have
        to check it out. Had an argumentation course
        in college and it was an eye opener - I actually
        convinced a girlfriend back when that arguing
        was good for our relationship. :-)

        X
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  • Profile picture of the author Eric Engel
    Every time people ask me what I do for a living, I tell them I play windows solitaire and chat on forums.

    I don't know. I always try my hardest not to talk about work too much around other people. Not only do they normally not get it, but even if they do, they normally don't care. I mean, you know what it's like hearing someone talk shop when you're not part of their industry, right?

    Same thing.

    But I gotta get back to my game. I'm losing and I've wasted enough time on the forum for today.
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  • Profile picture of the author Ramon Al-Amin
    This is a great thread! Seems as though there such be a support group for us! haha!
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  • Profile picture of the author John M Kane
    Totally agree X, meatless make me feel Fantabulous!

    Anyone that wants to lose weight, control diabetes,etc?

    Do a raw food diet for only 21 days and you will be a believer.
    See "There is a Cure for Diabetes" by Dr. Gabriel Cousens

    Personally, I totally cured Life Threatening anaphylactic Schock caused by allergies. The doctors were stumped and could only shoot adrenaline and benadryl into me to keep me from dying.

    So, I prefer eating things that don't have faces and refuse ejection ports

    Because I feel better.
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  • Profile picture of the author mookinman
    My partner doesn't really understand what I do, but I made about £600 this week, so we're going partying tonight, and she'll be happy.

    As for what to say when people ask what I do for a living... well I do so many different things, helping offline business with online marketing, building websites for my clients, designing & making t-shirts (see my sig), and more... but I guess I could sum it up with "I help small businesses with their marketing"...
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