Trying To Think Like A Woman Is Making My Head Hurt

Dude ... don't even try

Have you seen that film staring Mel Gibson called "What Women Want?" Well... when he needed to get inside a womans head he dressed up as one, donned some lipstick and started dancing to songs the girls love...

Hey...Just sayin

There are a few decent books about selling to women. It's not
really any harder, in my experience, but for niches like
"make money online" their criteria tend to be different
from the men's.

There's a lot too the topic, obviously. If you are selling
a gender-specific product like maxi-pads it's different from
selling a training course for income development. Women
actually tend to be thoughtful, pragmatic buyers in many
areas so if you're assuming they just "go with their emotions"
you're dead wrong. With "make money" products men are
way more inclined to the impulse buy than women are in
my experience.

I looked in your sig-line. That's why I'm guessing at your niche.
.
.
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Talking from self experience... I think that women who are in the IM nice, has a small Y-kromosome... I mean, you have to do SEO, WordPress blogs, Install scripts and so on.

At least that is me... I really compare the benefit/price/time (and my current finansial situation) before making a buy.

Well Always always always honesty and integrity! I say go with the philosophy everyone has a pain.... Find that and you can sell them! ......know what I mean?
& I would suggest a sense of humor! that's what made me read this post! but I am different than most! ;-)

Women like to think that they are getting a bargain.

It doesn't have to actually be so, just have them believing that are getting the deal of a lifetime will generally work.

Don't talk down to them because whatever you've been lead to believe, women ain't stupid.

Women working form home like to do it:

1. To allay guilt (being there for the children)
2. To be with the children, esp if they are ill
3. To bring in extra cash (and here's where you need to dig deeper)...in order to have security/lifestyle/pay the bills/support hubby/not go brain dead ...and so on.
4. Work-life balance
5. Etc - all circumstances are different.

You see, money is what most people will answer. Finding out why they want the money is what will make your sales:

Why do you want extra cash?
[answer 1]
Why do you want that?
[answer 2]
Why do you want that? (yes, again)
[answer 3]

Etc.

Also ask, and what would happen if you didn't have that?

Devise an online questionnaire and reap in the answers. Make sure you give a freebie to make it worth their while.

~ Jacqui

Thanks Ladies! That's the sort of input I've been hoping for. Keep it coming if you have any other suggestions.

Like I said. It's simple to sell to men since their buttons are so easily pushed. But I've tried the same approach toward women and it just doesn't work effectively. Especially if you are selling physical products. I'll bet I could sell 100 pairs of pantyhose to men without ever selling one, single, woman. Shoes and handbags are about the only products I've ever been able to figure out.

Just remember this rule...

Anything said after the woman has had the last word...

is the start of a new argument

(ducks for incoming)

I'm a pretty big player in the offline pick up niche and dating niche. I do personal consultation for businesses and individuals that need help with women, whether it be relationships, or sales, or marketing.

Women act, react, and buy on their emotions. Men use logic.

Example:

You're selling a $2,997 course on how to make money on the internet.

To sell this to a man you should say things like:
- You can use the techniques I've shown you to make your investment back. (Removes risk)
- You will have a system that has generated me $1,000,000 a year for three years (Social proof, builds rapport)
- I will lead you by the hand (Removes prerequisites)

For a woman it'd go something like this:

- Your knowledge and abilities will flourish with this system, and the value you will gain throughout your marketing ventures will be substantially higher than others who don't know this information. (This puts their value as a marketer higher than others, makes them feel better about the purchase)
- You will have the skills that you need to do anything you'd like in internet marketing. Choose your goal, and achieve it. I chose to make a million dollars last year, will you? (Empowerment, proves income but connects it to feelings and choice)

Notice how when you sell to women you're not trying to sell them, but convince them by influencing emotions. A man will convince himself, because of the society's influence on the importance of a man making his own decisions (being a "man").

Hopefully this sheds some light on it. It's kind of a broken post, I'm fighting with my puppy to not chew on my laptop cord.

- Brenden Clerget

Eben Pegan thought me that to understand women, you need to get into their lifestyle. He suggested buying romance novels, and watching drama series.

It should be noted that Eban called himself David DeAngelo at the time, and it was aimed towards picking up hot woman.

Donna Fox does a great presentation that helps you get into the mind of a woman from an IMers perspective. Do a search for her and you might be able to get some good tips.

Trying To Think Like A Woman Is Making My Head Hurt

Well of course it makes your head hurt, you're trying to figure out the impossible. Look, 91% of married men admit they can't figure out their own wife, let alone the gender as a whole. The other 9% are lying. Keep pushing it and your head will surely explode.

First off, it looks like you are trying to get triggers that fit all women. You may find it more effective finding what it is what your specific niche market is discussing. When you have an idea of their problems, what things the want to know, you'll get an idea of their "Why" as well, which will get you on the path of figuring out what language they will connect to.

You may want to research the niche market, and see what they want. Going to forums will give you good idea of triggers that could work.

Try this and see if it helps:

- Go to Google and type in your niche, product, or something related
- Click "Show options" at the top of the results page
- Click "Discussions" and give them a look over for awhile and this will give you a lot of ideas. If the gender of your niche is mixed, you will still get an idea of women views about topics when finding out what the women are saying.
- The "Book" option is gold as well for you'll come across some good copy targeting your niche!

I hope this helps.

Well of course trying to think like a woman is making your head hurt - you are suffering from altitude sickness.

1. I like to find deals, and I want to know I'm getting the best price on items that are readily available.

2. If something is not readily available, I like to know I can get it when no one else can.

3. I am specific about what I want. While if you look on my profile it says "platform shoes" (I think) they are very specific types of platform shoes I look for. I need the shoe to be somewhat plyable - while others might not care. I'm not into that cork stuff on my shoe, and I don't want some wooden clogs or Dr. Sholls or what ever those walking on plank shoes are.

4. Size matters. I was a dancer in my past life, and my foot is on the wide side. I need a specific wide shoe to fit into an 8.5 american or a nine.

5. Comfort is important. If I can't put the shoe on and walk without feeling any discomfort then I will toss it - unless it is stretchable without ruining it.

You need to specify a demographic on your shoes to be successful with it. There are plenty of petite skinny toe girls out there as well - so keywords will help you in defining what you are offering.

I'm not so big on the handbags. I have some, but use one main one, and for special events size is important again - as well as design.

For instance, as a gal I want to put as many things in the smallest space as possible. lol

Some makeup or things may not fit in some mini purses.

Anyway, hope that helps.