If you are an experienced and successful female IM'er, would it be possible for you to divulge ANY of the mental triggers that you use in your sales campaigns? Guys are easy to motivate and, yes, there are triggers that do motivate men and women alike. But women are different animals altogether when it comes to buying. At least our dismal sales records to women for both physical and information products points to that fact.
Are there any female IM'ers out there willing to share their insights?