We're still getting an influx of new warriors joining the WF as well as some that have been at it for a few months (or years) and I'd like to see us share with them what distinctions caused your business to turn around because it will most certainly help them turn THEIR businesses around. I'd like to hear you share even if you went from losing money to making just a few bucks. Why? Because it's those distinctions that are really going to help.
Here's one distinction that helped turn one business from losing about $1,000 a month to turning a profit of approximately $400. The whole process took about 3 months:
A few years ago I wrote an e-book, put up a content squeeze page (a squeeze page with articles on it), and began sending Google Adwords traffic to it. My first month I sunk about $500 and made about half that, so I wasn't making a profit. The second month I added more keywords and invested about $1,000 and made a little over $600 (see a trend here?).
Luckily I had saved for a moment like this. During the first two months I tested different headlines, messed around with the landing page, and offered free incentives for people to give me their e-mail address (an hour audio and a PDF report were the two that I tested).
By the time the third month rolled around I had re-read Perry Marshall's Adwords course and began tracking all my individual keywords. I got rid of the keywords that were NOT converting and that helped me earn about $800 while spending around $400 on Adword clicks.
Here's the distinction I'm sharing with you: sometimes you can turn around a losing website / product by simply testing different headlines, sales copy, keywords, etc..
I've turned around plenty of "losing" websites in the beginning only because I knew that I just needed to find the right mix of traffic, keywords, sales copy, etc. This has made a HUGE impact, especially when I first decide to jump into a niche.
Ok, I'd love to read about your distinctions that helped you turn a business around or increase your profits.
Rod "Coffee-Still-Made-Me-Do-It" Cortez