How to distribute 100,000 copies

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I have a 200+ page book demonstrating how, with a good degree of safety, to average 30% from stocks regardless of what the market does. I want to give it free to 100,000 Americans over a six-month period. (Different versions will be available for 11 other countries over the next 18 months.)

I give solid proof of the system with the 30 Dow Jones Industrial Average stocks over a 25-year period. It is a valuable book showing exactly how to duplicate the system.

Here's my question: What do you think would be the best way to ensure I meet my 100,000 target in six months?

The web page copy is written, I will hire someone to look after social networking and I will write articles and post videos. I will also contact discount brokers to see if they would be interested in offering customized versions to their clients. Do you have any other ideas that can produce good numbers?
#100 #copies #distribute #distribution #marketing advice
  • Profile picture of the author E-supreme
    Forums related to the niche is an excellent way, particularly because it is very targeted. You could become an active member of a few forums and have a catchy signature. Getting 100,000 is quite a task but could be doable if you have the time and budget. Use offline sources aswell to drive traffic to your site. Guest posts on blogs related to your niche will definitely drive some good traffic!
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    • Profile picture of the author Matthew Duggan
      I love your ambition and the fact that you're giving this valuable info away to people to help them. Good work tremayne.

      Yes, forums are excellent as E-supreme mentioned.

      I would suggest using YouTube as a way of getting the message out there. You could release several videos, one to announce the challenge (100,000 copies) and then others that tell people what they'll get in the report. Nothing better than a genuine person with a genuine message on YouTube.

      You can also comment on other people's videos in the 'make money with stocks' niche to spread the word.

      Other than that, you have all the other elements you need. If you do use YouTube, drop me a PM and I'll help you promote it.
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      • Profile picture of the author tremayne
        Originally Posted by Matthew Duggan View Post

        I love your ambition and the fact that you're giving this valuable info away to people to help them. Good work tremayne.

        Yes, forums are excellent as E-supreme mentioned.

        I would suggest using YouTube as a way of getting the message out there. You could release several videos, one to announce the challenge (100,000 copies) and then others that tell people what they'll get in the report. Nothing better than a genuine person with a genuine message on YouTube.

        You can also comment on other people's videos in the 'make money with stocks' niche to spread the word.

        Other than that, you have all the other elements you need. If you do use YouTube, drop me a PM and I'll help you promote it.
        Thank you Matthew!

        YouTube is certainly on my list, along with about 30 other video sites. I think I will use a combination of Camtasia and actual video to make the videos. That will allow me to do screen shots and to get away from the "talking head".

        I will certainly let you know when the videos are ready (probably July or August) and would be delighted to have you promote them.

        All the best,

        Sydney
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        • Profile picture of the author Matthew Duggan
          Hi Sydney,

          Sounds great. If you're using that many video channels, have you thought about using TubeMogul.com | In-Depth Tracking, Analytics for Online Video | Web Video Syndication? It's free and very good for video marketing.

          Originally Posted by tremayne View Post

          Thank you Matthew!

          YouTube is certainly on my list, along with about 30 other video sites. I think I will use a combination of Camtasia and actual video to make the videos. That will allow me to do screen shots and to get away from the "talking head".

          I will certainly let you know when the videos are ready (probably July or August) and would be delighted to have you promote them.

          All the best,

          Sydney
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          • Profile picture of the author tremayne
            Originally Posted by Matthew Duggan View Post

            Hi Sydney,

            Sounds great. If you're using that many video channels, have you thought about using TubeMogul.com | In-Depth Tracking, Analytics for Online Video | Web Video Syndication? It's free and very good for video marketing.
            Seems I'm doing nothing today but say thank you! Thank you again Matthew!

            I have heard of TubeMogul but know nothing about it. Obviously, I will have to investigate. I was using Traffic Geyser and it did the job. But it did nothing I can remember in the way of analytics (maybe my memory is faulty!) and it certainly is not free!

            Sydney
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            • Profile picture of the author Matthew Duggan
              No worries Sydney.

              Good luck with the project and let us know how you get on. TubeMogul is great for fast and easy distribution. Enjoy!

              Originally Posted by tremayne View Post

              Seems I'm doing nothing today but say thank you! Thank you again Matthew!

              I have heard of TubeMogul but know nothing about it. Obviously, I will have to investigate. I was using Traffic Geyser and it did the job. But it did nothing I can remember in the way of analytics (maybe my memory is faulty!) and it certainly is not free!

              Sydney
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              • Profile picture of the author Dunder
                Go to Clickbank, and find all the Forex/Stock Trading products, and get on the email lists for those products.

                You will get bombarded with offers for various products and you will quickly build a list of Forex/Stock Trading promoters. They are all potential distributors for you - especially if you plan on having an affiliate program for the software that you are developing.

                It sounds a very interesting product you are coming up with. I'd like to get a copy too, so there's another 1 off your 100,000.
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                • Profile picture of the author tremayne
                  Originally Posted by Dunder View Post

                  Go to Clickbank, and find all the Forex/Stock Trading products, and get on the email lists for those products.

                  You will get bombarded with offers for various products and you will quickly build a list of Forex/Stock Trading promoters. They are all potential distributors for you - especially if you plan on having an affiliate program for the software that you are developing.

                  It sounds a very interesting product you are coming up with. I'd like to get a copy too, so there's another 1 off your 100,000.
                  Thanks Dunder! You are on the list.

                  Sydney
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    • Profile picture of the author tremayne
      Originally Posted by E-supreme View Post

      Forums related to the niche is an excellent way, particularly because it is very targeted. You could become an active member of a few forums and have a catchy signature. Getting 100,000 is quite a task but could be doable if you have the time and budget. Use offline sources as well to drive traffic to your site. Guest posts on blogs related to your niche will definitely drive some good traffic!
      Yes, 100,000 *will* be quite a task and that's why I'm looking for ideas. But the total task is much greater than that. I want to deliver one million copies of 11 different versions worldwide over 18 months.

      The U.S version is the first and is really where we work out many of the distribution wrinkles. The other 10 countries will each have virtual teams doing translation, promotion and service.

      Forums had not been on my to-do list because I felt the response would not likely be very large. Perhaps I under-estimate forums. Do you have experience with them? Is there a simple way to get a list of active ones?

      Sydney
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  • Profile picture of the author zoobie
    social networks is a good one, like Facebook or twitter or you can try linkedin which may work for you also.

    Another approach press release, I guess if you can get an agent to distribute the news would be great.
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    • Profile picture of the author ozduc
      I will take a copy!
      Look at that your job just got easier you now only have to give away 99,999 to meet your quota.
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      • Profile picture of the author tremayne
        Originally Posted by ozduc View Post

        I will take a copy!
        Look at that your job just got easier you now only have to give away 99,999 to meet your quota.
        I like that! The humor made me smile.

        While I answer your post I will also make the offer to any other interested Warrior. Just let me know yu are interested.

        An excellent programmer in England is working on a program that should be finished in the next couple of weeks. I will then spend about one month testing to make sure the parameters are optimized. While I am doing that, he will write the statistical part of the program. After that, I will edit the book's final chapter to reflect the testing results.

        The system will be tested on the 30 DJIA stocks (so that I cannot play favorites with the selection). The test period will cover the past 25 years.

        I had a more complicated system in Canada in the mid-1980s that had a fair number of losses. Despite that, it showed a rate of return slightly above 22%. This new system is based on the old one but simpler and will have far fewer losing trades. My guess, to be proved in testing, is that the new system will have a return +/- 30%.

        The 25-year record of the 30 stocks, with their charts, will form part of the book so readers will see exactly how the system works, warts and all. They will be able to work the same system for themselves if they don't mind doing the charting work.

        You are on my list to get a copy - likely in July or August.

        Sydney
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        • Profile picture of the author Andy Fletcher
          Originally Posted by tremayne View Post

          I like that! The humor made me smile.

          While I answer your post I will also make the offer to any other interested Warrior. Just let me know yu are interested.

          An excellent programmer in England is working on a program that should be finished in the next couple of weeks. I will then spend about one month testing to make sure the parameters are optimized. While I am doing that, he will write the statistical part of the program. After that, I will edit the book's final chapter to reflect the testing results.

          The system will be tested on the 30 DJIA stocks (so that I cannot play favorites with the selection). The test period will cover the past 25 years.

          I had a more complicated system in Canada in the mid-1980s that had a fair number of losses. Despite that, it showed a rate of return slightly above 22%. This new system is based on the old one but simpler and will have far fewer losing trades. My guess, to be proved in testing, is that the new system will have a return +/- 30%.

          The 25-year record of the 30 stocks, with their charts, will form part of the book so readers will see exactly how the system works, warts and all. They will be able to work the same system for themselves if they don't mind doing the charting work.

          You are on my list to get a copy - likely in July or August.

          Sydney
          I'd just like to weigh in and add that Sydney is the real deal. It's a friend of mine doing the development work and it's shaping up to be an excellent system.

          So all the help us Warriors can give him the better!

          Andy
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          • Profile picture of the author tremayne
            Originally Posted by Andy Fletcher View Post

            I'd just like to weigh in and add that Sydney is the real deal. It's a friend of mine doing the development work and it's shaping up to be an excellent system.

            So all the help us Warriors can give him the better!

            Andy
            Andy! You are the real deal yourself. Thank you so much for your support ... and for recommending your friend. He is doing a wonderful job. I think we work very well together and he has the patience of Job when I make changes. I suspect that to get just the right programmer to do a job as complicated as this first time right out of the box is something of a miracle. So thank you for that, too.

            Sydney
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            • Profile picture of the author tremayne
              Originally Posted by healymedia View Post

              I'd say get it in magazines and newspapers. You could do a lot of promotion yourself on the web, or you could let real media outlets do the promotion for you.

              Write up a good press release outlining the book and that you're looking to get it into the hands of 100,000 Americans for free. Send it out to as many major newspapers as you can and to as many relevant magazines as you can.

              You won't get them all, but if the press release is good enough, just getting a few large newspapers or financially related magazines to run it could meet your quota on their own.
              I am a former daily newspaper journalist and magazine editor (before I was a stock broker). I'm also dumb! I had not thought of that! Just shows how many good ideas can come from asking what seems to be a simple question in this forum.

              Thank you so much!

              Sydney
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    • Profile picture of the author tremayne
      Originally Posted by zoobie View Post

      social networks is a good one, like Facebook or twitter or you can try linkedin which may work for you also.

      Another approach press release, I guess if you can get an agent to distribute the news would be great.
      There's also going to be a version for Hong Kong in a year or so!

      Sydney
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  • Profile picture of the author Floyd Fisher
    Originally Posted by tremayne View Post

    I have a 200+ page book demonstrating how, with a good degree of safety, to average 30% from stocks regardless of what the market does. I want to give it free to 100,000 Americans over a six-month period. (Different versions will be available for 11 other countries over the next 18 months.)

    I give solid proof of the system with the 30 Dow Jones Industrial Average stocks over a 25-year period. It is a valuable book showing exactly how to duplicate the system.

    Here's my question: What do you think would be the best way to ensure I meet my 100,000 target in six months?

    The web page copy is written, I will hire someone to look after social networking and I will write articles and post videos. I will also contact discount brokers to see if they would be interested in offering customized versions to their clients. Do you have any other ideas that can produce good numbers?
    If you got something that good, I would distribute a free copy to the Motley Fools, and get them to do the promotional work for you.
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    • Profile picture of the author tremayne
      Originally Posted by Floyd Fisher View Post

      If you got something that good, I would distribute a free copy to the Motley Fools, and get them to do the promotional work for you.
      Thank you, Floyd! There's an idea I had not thought of. I will certainly put it on my to-do list.

      Sydney
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      • Profile picture of the author Floyd Fisher
        Originally Posted by tremayne View Post

        Thank you, Floyd! There's an idea I had not thought of. I will certainly put it on my to-do list.

        Sydney
        Sydney:

        PM me, and we can work on a press release for you to send out if I got the time.

        Right now, I'm burried in keyword research, so I may not get to it right away.
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        • Profile picture of the author tremayne
          Originally Posted by Floyd Fisher View Post

          Sydney:

          PM me, and we can work on a press release for you to send out if I got the time.

          Right now, I'm burried in keyword research, so I may not get to it right away.
          Floyd: That's very kind of you. As you may have read by now, the product will not be ready until July or August (barring surprises!). I will send you a copy when it is ready and if you have time...well, that will be wonderful!

          Let me know what I can do for you. For the first time in six years I am not swamped.

          Sydney
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          • Profile picture of the author Floyd Fisher
            Originally Posted by tremayne View Post

            Floyd: That's very kind of you. As you may have read by now, the product will not be ready until July or August (barring surprises!). I will send you a copy when it is ready and if you have time...well, that will be wonderful!

            Let me know what I can do for you. For the first time in six years I am not swamped.

            Sydney
            Since you got the time, read up on Gary Halbert, and the campaign he did for TOVA, and you can get a glimpse of what I have in mind.

            If you're going to be crazy about this, you might as well just go all out, and get someone to get you committed to an insane asylum.
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  • Profile picture of the author deu12000
    Freebie or deal forums and sites would get you a ton of people as long as the offer is truly free (no shipping) or you can convince them it's a great deal.
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  • Profile picture of the author MarkAnderson
    100,000 distributes in 6 months! A little challenge..........

    100,000/(6 x 30) = 555

    Yes, you've to distribute 555 copies per day.
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    • Profile picture of the author tremayne
      Originally Posted by MarkAnderson View Post

      100,000 distributes in 6 months! A little challenge..........

      100,000/(6 x 30) = 555

      Yes, you've to distribute 555 copies per day.
      What's life without a challenge?! Anyway, I'm full time at this.

      Sydney
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  • Profile picture of the author Dennis Gaskill
    You might try going to ezine directories to locate ezines in your niche and offer the publishers a customized copy to give away to their list. I'm not familiar with your niche (although I'd be interested in reading your ebook), but if you got a few big list owners on board your task becomes much easier.
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    • Profile picture of the author tremayne
      Originally Posted by Dennis Gaskill View Post

      You might try going to ezine directories to locate ezines in your niche and offer the publishers a customized copy to give away to their list. I'm not familiar with your niche (although I'd be interested in reading your ebook), but if you got a few big list owners on board your task becomes much easier.
      Hello Dennis!

      Look for it in your mailbox in July or August!

      Now I know why I come here when I have important questions! This is another idea I had not thought of. Another poster suggested Motley Fool, but my mind was not sharp enough to immediately think of all the others. Thank you for that!

      You are right: These publications could drive large numbers of interested people to the book.

      Sydney
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  • Profile picture of the author Magix
    You wrote: "The system will be tested on the 30 DJIA stocks (so that I cannot play favorites with the selection). The test period will cover the past 25 years."

    Not to rain on your parade, but the concept of backtesting is problematic in itself.
    Backtesting - MarketsWiki, A Commonwealth of Market Knowledge

    Aside from other problems (see link) there is the survivorship problem. Only the strongest stocks survive as DJIA components while the losers drop out.

    Good luck!
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    • Profile picture of the author tremayne
      Originally Posted by Magix View Post

      You wrote: "The system will be tested on the 30 DJIA stocks (so that I cannot play favorites with the selection). The test period will cover the past 25 years."

      Not to rain on your parade, but the concept of backtesting is problematic in itself.
      Backtesting - MarketsWiki, A Commonwealth of Market Knowledge

      Aside from other problems (see link) there is the survivorship problem. Only the strongest stocks survive as DJIA components while the losers drop out.

      Good luck!
      Hello Magix:

      You are not raining on my parade at all. The following is a quote from the material you suggested I read: "The key is not whether a system has a certain kind of rule, but rather that the system can be fully rendered in a mechanical way." My system is *completely* mechanical. A program is being written as we speak to fully remove the human element. Will it always be perfect? No, but what human is? It will be far better than having no system.

      "By leaving behind the notion that backtesting is a way to say, "This is what would have happened," and even more dangerously, "...and this is what you can expect in the future," running simulations across historical data is an excellent method for identifying logical or assumptive errors in the trading program."

      I am very careful *not* to say the results from the last 25 years will be repeated. So how, before it is done, can I guess returns will be in the order of 30%? I developed with a team of researchers in the 1980s a different program that returned slightly better than 22% in real time when I was a stock broker. The new program will have many fewer losses, so I am pretty sure the result will be a fair bit better than 22%. How much is still an open question.

      "Backtesting can therefore identify errors in assumption, provide what-if answers, (e.g. "What if the system isn't right as often as we projected?"), and can aid in determining the practicality and flexibility of the system. Backtesting may also provide good information concerning what's needed for properly capitalizing the system for trading."

      Agreed! Except that we do not begin by projecting how often the system will be right or wrong.

      "... backtesting's effectiveness is limited to the variety of circumstances contained within the test data. Testing only in a trend or only in volatile circumstances, may not yield useful information about how the system behaves during quieter times."

      What the wiki is saying is that, despite what some think, history does not repeat itself in exactly the same way. That is very true; it does not. But back testing allows the building of systems that make reasonable allowances for these differences. At the end of our testing, if the 25-year result is 29.73% annualized can I guarantee that over the next 25 years you will gain 29.73%? Of course not. But you and I should be able to have strong confidence in an excellent return of unknown dimension *if* the allowances made by the program cover most situations discovered in the 25-year test.

      That is why I am so pleased to be working with the programmer I have. Between us, as development progresses, we are coming up with ways to accommodate the unexpected and even to capitalize on it.

      Will the resulting system be reliable in all markets? No, I think that is impossible for any program. But this is *will* do: It will provide a workable method for the average person who may know little or nothing about stocks to make more money that it is likely they otherwise would.

      The majority of investors, as I think you know, are hammered by greed and fear, causing worry and uncertainty which typically result in their having a lower rate of return than their effort would suggest. This system, once they see it working for themselves, will eliminate most of that. That alone will bring them better returns.

      The wiki article appears from examples it gives to have been written for day traders. I would not know how to develop a reliable system for day trading. Day trading, for most people who lack superhuman discipline, should in my opinion be avoided like the plague. My system analyzes trends and during a trend uses sequentially three different types (not levels) of stop loss order.

      So, if testing shows a 30% return does that mean everyone will get a 30% return? No, but they should do fairly well, wouldn't you agree!

      The wiki article appears to be talking about systems that tell the market what it should do next. Maybe that's what day traders have to do. Telling the market what it *should* do, as I am sure you would agree, is ridiculous! Our system gets the market to tell *us* what to do.

      The market summarizes by its actions the total knowledge, feelings, guesses, analysis of all the various players at a given moment. If read correctly, is it the purest and most accurate form of "tipster" it is possible to find. I show one way to read it.

      Your last point concerned the stocks in the DJIA. Yes, they change from time to time. Testing is being done on the current crop, a few of which are recent additions. But the companies themselves have traded for 25 years or more so the data does exist to test them over that period.

      Thanks for your thoughts. Hope mine help,

      Sydney
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  • Profile picture of the author tremayne
    Originally Posted by NY1 View Post

    I would do whatever I could to get it picked up by Wall Street Journal, Yahoo Finance, MSN Money, as well as Motley Fool and the like.

    Press releases, calling people on the phone, whatever you can think of.

    As long as these places pick up the story, the 100,000 will be easy.

    If they don't well, not so easy.
    Thank you! They will be added to the list. I am grateful for all suggestions.

    Sydney
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  • Profile picture of the author Don Schenk
    I've been fortunate enough to have read through and viewed a bunch of Sydney's material. Wow! He really knows his stuff, and he teaches it with an easy to understand story-telling way of writing.

    Sydney, once you have these in people's hands (and if they read it) you will make a big difference in their lives.

    :-Don
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    • Profile picture of the author tremayne
      Originally Posted by Don Schenk View Post

      I've been fortunate enough to have read through and viewed a bunch of Sydney's material. Wow! He really knows his stuff, and he teaches it with an easy to understand story-telling way of writing.

      Sydney, once you have these in people's hands (and if they read it) you will make a big difference in their lives.

      :-Don
      Thank you Don for your kind words. Making a big difference in the lives of readers is what it's all about at my ripe old age. Thank you for recognizing that.

      Sydney

      PS: I'll pay you the $10 late...er...seriously, I'll add you to the list of people to get the new book since you are such a fan. Enjoy!
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  • Profile picture of the author drmani
    Originally Posted by tremayne View Post

    Here's my question: What do you think would be the best way to ensure I meet my 100,000 target in six months?
    You could find 100 people who sell financial/investment
    products/ebooks/services online - and partner with them
    to make your ebook a free bonus or gift to their audience.

    If each distribute 1,000 copies, you'll hit your target.

    While that's my 'best way', a 'practical' way would be to
    combine it with many other ways, so the cumulative effect
    would be to reach your goals faster

    Hope this helps.

    All success
    Dr.Mani
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    • Profile picture of the author tremayne
      Originally Posted by drmani View Post

      You could find 100 people who sell financial/investment
      products/ebooks/services online - and partner with them
      to make your ebook a free bonus or gift to their audience.

      If each distribute 1,000 copies, you'll hit your target.

      While that's my 'best way', a 'practical' way would be to
      combine it with many other ways, so the cumulative effect
      would be to reach your goals faster

      Hope this helps.

      All success
      Dr.Mani
      Hi Dr. Mani:

      That's one of the things I will do. The idea is to pull out all stops. Cumulatively, the task will be easier.

      Sydney
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  • Profile picture of the author justin.helloall
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    • Profile picture of the author tremayne
      Originally Posted by justin.helloall View Post

      Why not combine your challenge with some sorta giveaway to a charity at the end. As people have said to use youtube, what ive noticed with youtube and you can easily see this by looking at the most viewed for the day is that people love a challenge and people love giveaways.

      Say put a download limit of 100k and when someone downloads it slowly ticks down to 99.999 and ask in your video to help you distribute the download and say at the end you will donate or do something really crazy.
      Hello Justin:

      There's an idea! It is certainly worth some thought. Perhaps names could go into a draw when the 100,000 is hit. The winner would have $x donated to their favorite charity and would get the tax receipt as a deduction from their taxes.

      Sydney
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      • Profile picture of the author Andy Fletcher
        Originally Posted by tremayne View Post

        Hello Justin:

        There's an idea! It is certainly worth some thought. Perhaps names could go into a draw when the 100,000 is hit. The winner would have donated to their favorite charity and would get the tax receipt as a deduction from their taxes.

        Sydney
        Or the person who refers the most signs ups gets $x donated to their favourite charity
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        • Profile picture of the author tremayne
          Originally Posted by Andy Fletcher View Post

          Or the person who refers the most signs ups gets donated to their favourite charity
          I'm torn over this one. The draw makes it fairer to the "little guy" but numbers work better for some...and perhaps for me. The person with the highest numbers could have an equal number of entries into the draw. In other words, one entry for each sign-up. I wonder if that would work best?

          The big question is how on earth would you administer 100,000 entries easily and fairly? Is there software for that so it could be automated?

          Sydney
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          • Profile picture of the author Andy Fletcher
            Originally Posted by tremayne View Post

            I'm torn over this one. The draw makes it fairer to the "little guy" but numbers work better for some...and perhaps for me. The person with the highest numbers could have an equal number of entries into the draw. In other words, one entry for each sign-up. I wonder if that would work best?

            The big question is how on earth would you administer 100,000 entries easily and fairly? Is there software for that so it could be automated?

            Sydney
            Luckily for you, you've got a great developer working for you. Just don't tell Ash I'm creating work for him

            On a more serious note. It does disadvantage the "little guy" but motivating a few hundred "little guys" is worth far less than motivating 1 "big guy". Particularly if the "big guy" in question is someone like Motley Fool. If they drive 50,000 sign ups to your program and win the $x you're going to donate to charity that's a lot of free publicity for them. Any PR agency worth it's fees will have a field day with a story like that.

            Cheers,

            Andy
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            • Profile picture of the author tremayne
              Originally Posted by Andy Fletcher View Post

              Luckily for you, you've got a great developer working for you. Just don't tell Ash I'm creating work for him

              On a more serious note. It does disadvantage the "little guy" but motivating a few hundred "little guys" is worth far less than motivating 1 "big guy". Particularly if the "big guy" in question is someone like Motley Fool. If they drive 50,000 sign ups to your program and win the you're going to donate to charity that's a lot of free publicity for them. Any PR agency worth it's fees will have a field day with a story like that.

              Cheers,

              Andy
              Hey, you're right! I had not thought of it in terms of outfits like Motley Fool. I still need to be able to track numbers though. Can that be automated? I suppose it must be possible to track in the way affiliate sales are tracked.

              Perhaps, if this was done over one month, the top 10 leaders could be followed up in weekly media releases. That would give the leaders publicity.

              Sydney
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  • Profile picture of the author Vis
    I would suggest that you start building up public anticipation and PR work toward the release day.

    Start today/soon announcing to those sources (I will add Amazon here) mentioned above (youtube, press releases, etc) - basically that your book "is coming soon near you..." and nothing else.

    A couple weeks later, make another announcement about the product - just one main benefit your book could give.

    Then another couple or so weeks later, add more details about your ebook (picture of you, video of using the system, etc) and keep announcing your release date. Maybe make a website with just a static home page showing only the book cover and the release date - nothing else until the release day.

    Build on this in every few weeks until the release day.

    By then, you will certainly have a lot of people "ready at the door" to get your book.
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    • Profile picture of the author tremayne
      Originally Posted by Vis View Post

      I would suggest that you start building up public anticipation and PR work toward the release day.

      Start today/soon announcing to those sources (I will add Amazon here) mentioned above (youtube, press releases, etc) - basically that your book "is coming soon near you..." and nothing else.

      A couple weeks later, make another announcement about the product - just one main benefit your book could give.

      Then another couple or so weeks later, add more details about your ebook (picture of you, video of using the system, etc) and keep announcing your release date. Maybe make a website with just a static home page showing only the book cover and the release date - nothing else until the release day.

      Build on this in every few weeks until the release day.

      By then, you will certainly have a lot of people "ready at the door" to get your book.
      Hello Vis:

      That sounds like an excellent plan to tie all the pieces together, like the typical big IM launch. I will have to wait until the 25-year test is complete, then maybe the results will be the "news peg" for the first announcement.

      As a general comment to everyone, anyone doing *anything* new to them on the Internet needs to ask questions in the WF. The ideas and advice I have received from different posts have been invaluable. The saying that two heads are better than one is multiplied many times over here. Thanks everyone!

      Sydney
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  • Profile picture of the author Greg Jacobs
    umm. why are you giving away 100,000 copies ?

    are they print or ebook?
    are they a lead in for something?
    Direct Response, for personal branding or just for glory?

    show us the more complete picture. IF your whole funnel is good and one email to the right person and you will have 100,000 targeted visitors in front of your page tomorrow...

    I know who to talk to and what to do, but the trick is finding a GREAT product as they are far and few inbetween.

    why cut grass by hand when there is a guy next door with a lawnmower?
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    • Profile picture of the author tremayne
      Originally Posted by Greg Jacobs View Post

      umm. why are you giving away 100,000 copies ?

      are they print or ebook?
      are they a lead in for something?
      Direct Response, for personal branding or just for glory?

      show us the more complete picture. IF your whole funnel is good and one email to the right person and you will have 100,000 targeted visitors in front of your page tomorrow...

      I know who to talk to and what to do, but the trick is finding a GREAT product as they are far and few in between.

      why cut grass by hand when there is a guy next door with a lawnmower?
      Good questions Greg. They have been asked only in PMs. Let me deal with them in order.

      The book will be an ebook. No way anyone could print and distribute 100,000 print books free.

      Yes, they are a lead into something, as I'll explain in a moment.

      Direct response, not personal branding...and who cares about glory?

      First of all, the ebook is a genuine and new article not available elsewhere because I developed the method which is an improvement over a system about which I wrote a Canadian national best seller in the 1980s. Very simply, I think everyone knows that stocks generally rise for a while and then fall for a while. I have a system that analyzes with reasonable accuracy when the changes in direction occur. It's trend analysis.

      The book explains every detail.

      Many readers will be quite satisfied with just the book and will make good profits from it. But many will not want to do the tedious and meticulous charting work. To follow all the S&P 500 stocks as the newsletter will, for instance, would take 16.5 hours a week. A handful will not take long.

      So the software that is now being written will produce a very low-priced weekly newsletter with buy, sell and protective targets for the following week. (The software will NOT be for sale.)

      This *is* one of those GREAT products, as you put it. I am quite sure of that.

      Separate versions of the book in several languages are proposed and distribution is planned to almost a dozen countries after the U.S. As many versions of the newsletter will be produced to cover the main markets of the world. There will be virtual staff in each country for translation, marketing and service.

      The company, Wealthy Investor Limited, has already been set up in the UK for tax purposes (I live in tax-free Panama) and a bank account is being set up as we speak to run a merchant account through. I mention this because all of this came after some two months of careful research carried out with the valuable help of many Warriors several months back.

      It has been a massive and exciting task.

      Sydney
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  • Profile picture of the author Sean Donahoe
    Hi there,

    Here is a great method I would use. Go to Clickbank, find every marketer in the stock market and investing market who have huge lists and offer them the opportunity to give it away to their lists. They have 1000s of people on their lists and such value is a no-brainer to the list owners and allows you to tap into a huge market of active buyers.

    Also, look at other investment product owners, book authors, etc. Let them have a copy to place on their websites or to send to their mailing lists. Again, great value for them, excellent captured market for you.

    All the best

    Sean
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    • Profile picture of the author tremayne
      Originally Posted by Sean Donahoe View Post

      Hi there,

      Here is a great method I would use. Go to Clickbank, find every marketer in the stock market and investing market who have huge lists and offer them the opportunity to give it away to their lists. They have 1000s of people on their lists and such value is a no-brainer to the list owners and allows you to tap into a huge market of active buyers.

      Also, look at other investment product owners, book authors, etc. Let them have a copy to place on their websites or to send to their mailing lists. Again, great value for them, excellent captured market for you.

      All the best

      Sean
      Thank you Sean, I would never have thought of that because I don't do affiliate marketing and so never use Clickbank. I did not even know I would be able to contact marketers there; that surprises me.

      Sydney
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      • Profile picture of the author tboneman
        Sydney,

        I know your new system is aimed at the younger set (ie. younger than 70, which I am).

        But I want to be sure my math and conclusions are correct. Let's assume I take $1000 from our meager savings account, and invest in whatever variuous stocks your system recommends, and lets further assume they return 30% annually. It sounds wonderful.

        But looking at the actual numbers, it's not nearly as exciting.

        $1000 x .30 = $300 return annually, or $25 per month. Not too exciting. Great percentage return, not much actual dollars. And I think it's very important to keep in mind the actual dollars realized, because as you say, 'it ain't how much you handle, it's how much you keep' that matters.
        I have to admit, in the real world, 30% is one hell ova ROI. But us retirees , I guess, are no longer in the real world. We have run out of time, or prt near.

        So, would you agree, your program is not intended for retirees? There simply isn't enough time left in our lives to realize the tremendous benefit of compound returns and interest? And yes, I understand it depends on how long we live. A person my age who just keeps on rolling over/reinvesting his $1000 investment in your program, and lives to be 100, could accumulate quite a chuck of change. Acturarial stats don't support, even today, that long a life span. Possibly 80, maybe best case scenariio 87. And sure, $10,000 invested at 30% changes things a lot.

        Meanwhile, what we need now, is more significant income to live on. As good as it sounds, your program doesn't seem to offer that. That's not a criticism. But I think it is a fact. It all comes down to how much you have to invest, and how long a time you have left to invest it. Even at 30% ROI.

        Let me conclude by saying you sound like an honest man, trying to earn an honest return, in a very difficult period of our existence. I wish my wife and I could reap the same significant benefits from your program that younger folks have. Thanks, and good luck to you.

        Wes
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        • Profile picture of the author tremayne
          Originally Posted by tboneman View Post

          Sydney,

          I know your new system is aimed at the younger set (ie. younger than 70, which I am).

          But I want to be sure my math and conclusions are correct. Let's assume I take $1000 from our meager savings account, and invest in whatever variuous stocks your system recommends, and lets further assume they return 30% annually. It sounds wonderful.

          But looking at the actual numbers, it's not nearly as exciting.

          $1000 x .30 = $300 return annually, or $25 per month. Not too exciting. Great percentage return, not much actual dollars. And I think it's very important to keep in mind the actual dollars realized, because as you say, 'it ain't how much you handle, it's how much you keep' that matters.
          I have to admit, in the real world, 30% is one hell ova ROI. But us retirees , I guess, are no longer in the real world. We have run out of time, or prt near.

          So, would you agree, your program is not intended for retirees? There simply isn't enough time left in our lives to realize the tremendous benefit of compound returns and interest? And yes, I understand it depends on how long we live. A person my age who just keeps on rolling over/reinvesting his $1000 investment in your program, and lives to be 100, could accumulate quite a chuck of change. Acturarial stats don't support, even today, that long a life span. Possibly 80, maybe best case scenariio 87. And sure, $10,000 invested at 30% changes things a lot.

          Meanwhile, what we need now, is more significant income to live on. As good as it sounds, your program doesn't seem to offer that. That's not a criticism. But I think it is a fact. It all comes down to how much you have to invest, and how long a time you have left to invest it. Even at 30% ROI.

          Let me conclude by saying you sound like an honest man, trying to earn an honest return, in a very difficult period of our existence. I wish my wife and I could reap the same significant benefits from your program that younger folks have. Thanks, and good luck to you.

          Wes
          Well, Wes, you are a spring chicken compared to me! I am 76 and determined to live forever!

          But you are right: it is too late for you and me to start saving now. If we don't already have what we need or a method of achieving it we have only ourselves or unforeseen circumstances to blame. Magic belongs in the land of the Wizard of Oz.

          At my age, and probably at yours too, I have knowledge I wish I had possessed a great number of years ago. However, it took me 56 years to gain. What a waste it would be if I could not pass it on to others now younger than me so they don't have to put in all that trial and error.

          In the process, I will possibly make a lot of money...that would also have been useful to me years ago. As it is, after providing for family members, I expect I will give most of it away. I do not need much. But it certainly will be fun to see what I teach spread and bring greater security to others. And it will be fun to be able to help others financially.

          Even if you had $5,000 to grow at 30%, it wouldn't make a huge difference to you at age 80.

          1 6,500.00
          5 18,564.65
          10 68,929.25
          15 255,929.47
          20 950,248.19
          25 3,528,205.01
          30 13,099,978.22
          35 48,639,302.13
          40 180,594,324.04

          You would have almost $70,000 after 10 years. Compounding is a wonderful thing, but it takes time. Look at what happens for a 25-year-old. If he leaves his savings alone until age 65 (though I don't know why he would) he's have a ridiculous $180 million from a single $5,000 investment. Or he could retire at 45 with close to $1 million. And if he saved every year in an IRA...?

          But we're talking numbers here and few of us are interested in money, the coins and bits of paper, unless we are collectors. We are interested is freedom and what we can do with our lives.

          While what I teach may not be of use to you, don't you have children and grandchildren?

          You and I were fortunate to be retired before the last economic swipe wiped out the jobs of millions and before our homes were worth less than what was owed on them. But think of the 45-year-old who has just found a new job and still has $5,000 left in his once-healthy IRA. It is still possible for that person to retire with $1 million if he can get a 30% return. His former dreams can be revived.

          Or the 50-year-old who can still end up with more that $250,000.

          Money can buy independence and thus dignity.

          You know and I know we have been relatively lucky. Our pensions are more likely to continue than are those of many who are younger than us. The debt our generation accumulated has to be paid by someone and it is unlikely much will be paid by us at our age.

          So, while I would love to be 40 again, or even to walk without pain, I am delighted that I can leave a legacy to others. I just wish I could help you.

          All the best,

          Sydney
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  • Profile picture of the author Sell
    I would try Linkedin, Craigslist, Twitter, Facebook, Forums (Digital Point), Articles (Ezine Articles), and i'm sure there are many others.
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    • Profile picture of the author Jill Carpenter
      Do you need to capture names or just get the book out?

      I missed if it was up above, but upload to every document sharing site you can and free ebook sites as well.
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      • Profile picture of the author tremayne
        Originally Posted by avenuegirl View Post

        Do you need to capture names or just get the book out?

        I missed if it was up above, but upload to every document sharing site you can and free ebook sites as well.
        Hello Jill:

        Not sure how important it will be to capture names. I think the product is good enough I don't need to hammer people with autoresponders - but names would make it easier to be friendly!

        I think your suggestions are worthwhile, but as someone pointed out earlier 100,000 copies is 550 copies a day...and they should go to an audience that will be interested. I would like to be fairly targeted in my approach.

        Sydney
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    • Profile picture of the author tremayne
      Originally Posted by Sell View Post

      I would try Linkedin, Craigslist, Twitter, Facebook, Forums (Digital Point), Articles (Ezine Articles), and i'm sure there are many others.
      Thanks Sell! Already on the list!

      Sydney
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  • Profile picture of the author tremayne
    I'M HOPING THIS UPDATE MAY BE USEFUL TO OTHERS

    It seems to me, though I am far from an expert, that IM should be all about giving, about customer service, and not about going for the quick buck.

    I have an update to the plan to give away 100,000 books in the U.S and the idea that kept me awake all night was sparked by an email late yesterday from my merchant account provider. He suggested I should also give the newsletter that is promoted by the book free for 13 weeks.

    Coincidentally, I had spent time talking with my programmer about this earlier in the day. The pending book reveals a method for deciding when to buy or sell any of the stocks in the S&P 500 Index; the newsletter follows the system on a weekly basis and saves a ton of work for subscribers by giving buy, sell and protective targets.

    But I have a problem with it. It will be August before it is ready to be launched. That's 18 months after the start of the current bull market and some subscribers may not get wind of it until several months after that. The bull market may then be at least middle aged and because of that the system will not likely be handing out buy recommendations. (That's a protective measure.)

    That thought bothered me. Why would anyone shell out $9.95 a month to get recommendations from a newsletter that was no longer giving recommendations because it thought the market might then be too risky? It would take a large leap of faith to remain a new subscriber under those conditions. A person would be forgiven for feeling downright cheated.

    At first, I thought I would give the newsletter away until I felt a turn in the market was close. But that has me injecting my thoughts (read crystal ball guesses) and the system is designed to get the market to tell users what it will do. That's the purpose of trend analysis.

    What I have decided to do as a permanent strategy, regardless of what the market is doing when someone downloads the free book, is give them the newsletter free for 26 weeks. No one can possibly feel cheated then. Some will make a lot of money in that time; some may be forced to sit and watch. All will see how the system works in real time.

    Potential customers will be served way beyond what they would expect. I think they will appreciate that and then, in the future when there is a dry spell with no recommendations, they will understand that's how the market is sometimes and that we are merely trying to save them from losses. No one should get upset over that.

    Then I realized that by so obviously putting potential customers before profit I will probably increase profit and number of customers by a wide margin.

    And then I realized during my sleepless night that some version of this strategy could also be an amazing marketing strategy for some other Warriors. It is bound to build customer loyalty, it is bound to prove marketers who use it think of their customers first. And it probably results in a lot more conversions. I realize it probably cannot be applied for most products but maybe it's worth thinking about. Any way the customer can be put first ultimately has to be good for business - any business.

    I already have so many great marketing ideas just from this thread (thank you very much). Now I'd like to see what you think of this latest proposal and how it might be improved. And can you use something like it in your business?
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  • Profile picture of the author Brad Gosse
    Sell it for thousands then give it away on the forums where people rip that stuff off and torrent sites of course.
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    • Profile picture of the author tremayne
      Originally Posted by Brad Gosse View Post

      Sell it for thousands then give it away on the forums where people rip that stuff off and torrent sites of course.
      Not interested.
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  • Profile picture of the author tremayne
    Some time ago, many subscribers to this post were good enough to give me ideas on how to distribute 100,000 copies of an ebook free.

    In the initial post I said I expected the system to have a 30% annual average rate of return. I was wrong! I also said testing would be over the past 25 years. Wrong again!

    Testing has been carried out over the past 40 years and sometimes more. The average annual return to June 21 for the 30 Dow Jones Industrial Average stocks was a shocking 55.49%...and, yes, I can prove every penny! The S&P 500 stocks to July 9 came in at 44.05%. Just to make it clear, those are yearly averages.

    That may sound like getting the keys to the bank...but I think not. I was initially excited (who with a beating heart wouldn't be?). Then I asked my programmer to double-check his math. And then I realized the amazing result was a problem. With so many lies on the Internet, who would believe it?

    It was always my intention to give the book away, but even then you have to win a certain amount of trust. So, in part because there are not buy recommendations every week and in part to help readers better understand the process, I decided to give the newsletter away for 26 weeks. And now I have just finished annotations for some 180 charts that reveal every buy and sell, in some cases since the 1960s, for each of the 30 Dow stocks.

    Now that they are done, I realize what an incredible teaching (and sales) tool they are. Those charts will also be given away.

    After six months, those who wish will be able to subscribe for $9.95, less that $2.50 a week, for all 500 S&P stocks' buy, sell and protective targets.

    But I want to leave nothing to chance so a coast-to-coast media tour will take place in September. The PR firm has been chosen.

    Before I ask my next question, I heard from someone today who said he is looking forward to the book I promised him some months back. I have a list (somewhere?) of all Warriors who asked for a copy of the book. Expect it and the other goodies in about three weeks. I am waiting for annotations to be added to the charts and graphics to be added to the book. The weekly newsletter may take a week or two longer as it has yet to go through rigorous testing...but the sample I saw two days ago needs little more than layout and typography.

    Now my question of the day: Are there Warriors who run a financial website who would be interested in offering the book, charts and 26 weeks of newsletter free?

    Naturally, you will want to see the material first and make sure it is right for your list, but I am certain your readers will be grateful to you for bringing it to their attention.

    Any other distribution ideas will always be welcome.
    --
    By the way, the PR agency does not like the new site: Wealthy Investor - index. They say it's too negative; I say it tells the truth; they say the URL is too similar to too many others; I agree, but it is the company name. Ideas?
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