
How to Recruit the Top Super Affiliates
I would make a quick post showing how you can find all of the top super affiliates
within your market.
But first, before I begin. I do want to remind you that recruiting top affiliates
is really all about relationship building.
And that's where most people make their mistake. They approach people
with their product and their offer right up front and ask the person to promote
before they provide any value themselves or build a real relationship with them.
If you want to build a strong affiliate army, you first have to focus on building
relationships. You have to focus on providing value to the other person FIRST.
And most of all, you need to be genuinely interested in the other person.
People can instantly sense if you're fake or just in it for an agenda.
So first you have to care. First you have to look for ways that you
can provide value to the other person.
Also, keep in mind that a joint venture can take on many forms. It doesn't
always have to be someone who promotes your product. It could be an ad
swap, a Tweet Swap, an interview, or an exchange of any number of services.
Lot's of marketers are way too focused on one-off deals when they should
really be looking for STRATEGIC relationships. When you form these types
of partnerships, the possibilities are unlimited.
You can exchange content, create products together, make introductions,
barter your services, etc...
Strategic partnerships allow you to create an ongoing process of win-win deals.
Look for long-term business partners who have similar core values and beliefs
as yourself. I personally look for people who are customer-focused and who
over-deliver on value.
And most importantly, you'll want to look for people who have products that
you would be happy to promote yourself.
Because the last thing you want to do is joint venture with someone who
does not create good products and then feel like you need to reciprocate
by promoting their lackluster product. This can put you in a very sticky
situation. So make sure that you are building relationships with like-minded
people who are dedicated to creating great products and great customer
experiences.
Because promoting a lackluster product will cost you your greatest asset
of all - and that's your reputation.
That's why it's critically important that you form strategic partnerships
with like-minded marketers.
To begin, you'll want to put together a list of the top online marketers,
bloggers, and social media influencers.
There are some pretty cool ways to find the top online marketers,
bloggers, and social media influencers in any industry. Here are a
few of my favorites...
1. In order to find the top social media influencers, I like to go
to a site called http://www.twellow.com.
This is one of the top online Twitter directories where you can find
the most popular Twitter users based on category.
I generally look for people with at least 5,000 followers.
Next, you'll want to go to http://www.wefollow.com.
This site is very similar to Twellow.com and it's categorized by tags.
Using these two websites, you'll be able to identify the top social media
influencers on Twitter. You can then start engaging and interacting with
them.
Find ways to provide value for them first and you'll be amazed at how
eager they will be to promote your content in the future.
And, as always, have fun with it! These are real relationships that you're
building. There's no need to be all business all the time.
2. When looking for the top super affiliates in your market, I use few
special queries in Google.
First, you'll want to go to Google and type in:
inurl:jvblog
OR
inurl:jv-blog
This is going to bring up all of the JV Blogs online.
As you probably know, during major product launches, the product creators
often create a JV Blog to update and interact with their affiliates.
Plus, this is also where they post the JV Leaderboard.
So we can instantly find out who the top affiliates are for all of the different
product launches.
* Another great way to find JV leaderboards is to simply type into Google:
"jv leaderboard" (in quotes)
This will bring up all of the pages online that have the phrase "jv leaderboard".
Using this technique you'll find a TON of JV leaderboards where you can
instantly tap into all of the top affiliates for different product launches.
This is definitely one of my favorite strategies.
It brings up lots of good results.
3. Next, we're going to head on over to http://www.jvnotifypro.com.
This is a website that will notify you of all of the upcoming product
launches (mostly in the Internet Marketing space).
You'll need to sign up for an account first.
Once you've logged in, you'll need to go to the section called:
"JV Notify Pro Update Announcements And Archives"
This is where you'll find a TON of potential affiliate partners.
You'll want to take note of each of the product launches and the
product owners.
These are all potentially some really great people to start developing a
relationship with.
Plus, the cool part is that most of the threads will also tell you which
big name marketers are already on board.
So you'll want to get those names as well.
For example, in this thread:
http://www.jvnotifypro.com/community...ic,3493.0.html
About a third down the page you'll see a section that says:
"Who is promoting this launch?
Here is a list of JV's who are already confirmed:
Ewen Chia, Michael Jones, Alex Goad, JP Schoeffel,
Eric Holmlund, Dave Guindon, Todd Gross, Jason
Gazaway, Jeff Mills, Cindy Battye, George Brown,
Saj P, Alen Sultaic, Calvin Woon, Jamie Lewis and
Letian Liu, Chris Fox, Frank Salinas, Dave Nicholson,
Steven Iser, Steven Johnson, Ian Del Carmen,
Jerome Chapman, Brian Winters, Tim Bekker, Bill
Mcrea and many more.."
So you can instantly find out the top marketers who are already on board.
You'll also want to click on the JV Invite pages as well, because they'll
often tell you which other marketers are already on board on that page as
well.
From the list that you compile using these strategies, you'll want to filter
the list down to a list of core people thta you'd like to develop a relationship with.
Obviously, you can't build relationships with everyone. So you're really
much better off by creating REAL relationships with a small group of
strategic partners.
Look for long-term business partners who have similar core values and
beliefs as yourself.
As said by one of my favorite Warriors, Jason Parker, A Circle Of 5 JV Partners Is All You Really Need.
If you have other ideas that you'd like to share, please feel free to do so below.
Cheers,
Kim
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