Page 1 of Google: For Local Marketing, So What?
Let's say I live and work in Numptyville, population 35,000. I contact Joe's Plumbing and tell the owner that I can get him a page 1 Google ranking for his target customer's keywords (e.g., "plumbing in Numptyville, Numptyville plumbing, plumbing products Numptyville, plumbing services in Numptyville, etc." I build and SEO several sites for Joe's Plumbing, each one targeting one of those previous keywords. All of the sites easily rise to a #1 ranking. The problem is, none of those locally-targeted keywords get more than 3 or 4 searches in Google a month! So, given that the traffic is abysmal, it doesn't really matter that I can get a strong showing in the SERPs. My target customer cares about traffic; not rankings. How are you succeeding with the business model?
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Michael Barbarita - Part time Chief Financial Officer for Next Step CFO - Providing CFO Services
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