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A Squeeze page as a landing page- Is it really better than landing on a sales page?

by ikuret75
25 replies
A lot of marketter's use a squeeze page as a landing page and get e-mail lists for potential buyers.
I understand the concept.
I used it but it didn't work well for me.

My calculation goes like this.

My conversion rate is about 1% for the $200 product.

The good conversion rate for subscribing your autoresponder, I hear, is 20% (1/5), right? (First of all, I couln't reach this rate)

Then 20 people subscribes out of 100 visitors.

To get the same conversion for buying the product, I have to get 1 out of 10 subscribers to buy the product....and I have to beat this rate to get a better conversion (for buying the product) than just landing on the sales letter. And it is IF 1/5 subscribes my autoresponder

Is this something you have to aim for?

For me, landing on the sales page seems better, but, I know it is probably not true. Otherwise not so many marketters use squeeze pages...

I am prepared for the responses like "Your squeeze page sucked that's why" or "Your auto-responder messages sucked that's why".

Thanks
#landing #page #sales #squeeze
  • Profile picture of the author Winlin
    Test, test, test. You cannot base your analysis on what happened at someone elses site. Depending on you product, or market you may find one approach works better for your offering but not as well as for someone elses offering.

    Just my humble opinion
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  • Profile picture of the author Nick Brighton
    You're thinking in classic "front end" mode...like many folks get caught up with.

    List building = asset building.

    Once you have a list, you can sell multiple offers to them, and attract JVs. That's what the game is all about my friend.

    P.S - If you're converting 1% on a $200 product from cold traffic, then you should knock it out the park if you build a list and realy develop a relationship with them, and presell them well...
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by Nick Brighton View Post

      You're thinking in classic "front end" mode...like many folks get caught up with.

      List building = asset building.

      Once you have a list, you can sell multiple offers to them, and attract JVs. That's what the game is all about my friend.

      P.S - If you're converting 1% on a $200 product from cold traffic, then you should knock it out the park if you build a list and realy develop a relationship with them, and presell them well...
      Nicely Said

      Give something away for free and get that person's contact info (email). Don't push for the sale all the times, get the person on your list and then you can do whatever you want with them
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      “The first draft of anything is shit.” ~Ernest Hemingway

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  • Profile picture of the author Rob Howard
    [DELETED]
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    • Profile picture of the author ikuret75
      Thanks Rob for your posts first of all.

      Originally Posted by ccmusicman View Post

      Almost forgot...

      In theory, those who would buy from you SHOULD also sign up too. So, yes, you could get 1 out of 10 conversion rates if you are sending sign ups to your sales page.

      Granted, this is a gross generalization and you need to test. But the logic is sound.
      This is the part I was not sure. Maybe I really sucked at atracting the potential buyers only by a squeeze page, but it seemed to me that someone who would have bought my product if he/she read the whole letter did not sign up for my offer on my squeeze page.
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  • Profile picture of the author ikuret75
    Yeah, I think so Nick, I am caught up with the front end mode. I should learn all the strategies of the back-end mode thinking...
    I guess Im too much satisfied with my conversion from cold traffic...

    Thanks!!
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  • Profile picture of the author gussyboy
    Testing is always the best solution and will give the real answer. However, it also important to mention that you can have a sales page with opt-in forms on the top, bottom, and even poppin up. This has served well for many marketers and is a method i am looking into using this year. Its logical, so why not try hitting two birds with one stone.

    cheers
    Constantine
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    • Profile picture of the author ikuret75
      Originally Posted by gussyboy View Post

      Testing is always the best solution and will give the real answer. However, it also important to mention that you can have a sales page with opt-in forms on the top, bottom, and even poppin up. This has served well for many marketers and is a method i am looking into using this year. Its logical, so why not try hitting two birds with one stone.
      Yeah, actually I do this too but I think it works well. I want to know more about the effectiveness of the squeeze page, rather than putting opt-in forms on the sales page.

      I think the point of squeeze page is not show the product yet, and keep e-mailing the potential buyers with good free information, make good relationship with them, then finally introduce the product...right?
      So I guess it's a bit different from putting the form on the sales page.
      Anyone correct me if I'm wrong?
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      • Profile picture of the author Nick Brighton
        Originally Posted by ikuret75 View Post

        I guess Im too much satisfied with my conversion from cold traffic...

        Thanks!!
        Don't blame you...I'd be over the moon to convert 1% of cold traffic on a $200 ticket item. You must have some decent copy working for you

        Don't forget the exit squeeze too...

        If people see your sales page but don't bite, you can always try this:

        Have a pop up screen that says...

        "WAIT! Before you go, could you tell me why you didn't think this was right for you...

        Was it..."option 1"

        Was it..."option 2"

        Was it..."option 3"

        Was it..."option 4"

        Or something else? Whatever the reason, please let me know and I'll rush this free gift to your inbox immediately...

        (FREE GIFT DETAILS)

        Just tell me where to send it...

        (OPT IN FORM)

        I actually used to do this with an eBook and it was an amazing research tool to see where I was going wrong, AND collect emails at the same time!

        WIN-WIN!
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        • Profile picture of the author vicone
          Although not every product and not every niche lends itself to list building, in general I find that where I build email lists the sales conversion is about double what it was without using the list; ie, compared to sending direct to a sales page.

          Another possibility is to use a pre-sell page as a landing page before sending them onto the sales page.

          However, the advantage with the list is not only being able to sell the front-end product but being able to follow up with a series of related products. I like to consider niches that have many products available for ongoing sales.

          Here is an outline of an effective approach using a squeeze page:

          The Tools You Need to List Building With Success | List Building and Email Marketing


          Ivan
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        • Profile picture of the author Lonely_Cowboy
          Originally Posted by Nick Brighton View Post

          Don't blame you...I'd be over the moon to convert 1% of cold traffic on a $200 ticket item. You must have some decent copy working for you

          Don't forget the exit squeeze too...

          If people see your sales page but don't bite, you can always try this:

          Have a pop up screen that says...

          "WAIT! Before you go, could you tell me why you didn't think this was right for you...

          Was it..."option 1"

          Was it..."option 2"

          Was it..."option 3"

          Was it..."option 4"

          Or something else? Whatever the reason, please let me know and I'll rush this free gift to your inbox immediately...

          (FREE GIFT DETAILS)

          Just tell me where to send it...

          (OPT IN FORM)

          I actually used to do this with an eBook and it was an amazing research tool to see where I was going wrong, AND collect emails at the same time!

          WIN-WIN!
          This is an excellent tactic. Too bad Google doesn't like me to do it when I advertise with Adwords. I do this with all of the free traffic I get.


          Jason
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  • Profile picture of the author davidfstyles
    Personally I've found building a list from a squeeze page works way better than a front-end offer... especially when I have a number of back-end offers to make to the list.

    For example, whenever I create an eBook... I also turn it into an audio simply by reading it out loud into a microphone. I also turn the eBook into PowerPoint slides and make a screen-cam tutorial out of it for another backend video product. And sometimes I also make a monthly membership site product by expanding on the content within each chapter of the eBook.

    I call this 'information recycling'!

    So then when I build a list from the squeeze pages... I make follow-up offers to the list for these back-end products. Then it all comes down to 'average visitor value'. Sure you will get 'x' from the front-end offer... but will get 'xyz' if you include back-end offers.

    Plus I also promote ClickBank products and CPA 'giveaway' offers to my lists as well... to increase the 'average visitor value'. Something to think about.

    Hope that helps.

    David.
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  • Profile picture of the author ikuret75
    Nick, thanks for your post again!
    Yeah, my trafic is all from SEO so I guess I get a lot of "active" visitors.
    And I sell my own info-product I made, and this I did all the copywriting.
    I think what's helping me in this copywriting is that I really had trouble with something, and overcame it by my method, I know what people are struggling.

    By the way, the exsit squeeze is something I noticed these days...I figure it out how to put javascript for a simple one, like "do you really want to leave this page - yes/no " But not being a programer I have no idea how to make complicated ones. Maybe I should open a new thread for this.

    Thanks again!
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  • Profile picture of the author ikuret75
    Thanks david!
    That's a cool concept - "information recycling"
    Great input, more ideas for my next project.
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  • Profile picture of the author ikuret75
    Thanks Ivan for your post and the link!
    I'll study more about the back-end way of IM.
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  • Profile picture of the author masterdj
    Yup....Im convinced that a squeez page is 100% better simply because it is designed to maximize the effectiveness of your online advertising. A squeeze page is a webpage that, when the visitor "lands" on it, he is asked to opt-in...perfect for building a MASSIVE list BEFORE you send them to your sales page....I like it.
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    • Profile picture of the author vicone
      I'll study more about the back-end way of IM.
      Developing products for a backend of your sales system is often where most of the profit is. It can be worthwhile considering these products at the very beginning of setting up the sales funnel, especially when planning the email messages that are scheduled to go out.

      If you have in mind specific products to follow up with it becomes easier to design the email campaign which is to be sent to subscribers after they optin.

      With the emails in place the system is almost automatic in the way it operates. Here is a more detailed description of how to approach backend products:

      Building a Profitable Backend | List Building and Email Marketing

      Ivan
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      • Profile picture of the author Tyson Faulkner
        It seems like if you are converting 1% of your cold traffic on a $200 product consistently, then you should be able to convert ALOT more than 20% on a free opt-in product.

        Try giving some of the valuable stuff in the product away on the front-end as a teaser. If you use good copy you could probably get at least 30-35% to opt-in.

        Then you can warm up your cold traffic through followups, not to mention offer them other products later and cross-sell them if they weren't interested in the first product.

        I think Nick got it right, instead of going for the one-off sale, start building your list and that will become your biggest asset down the road.
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  • Profile picture of the author Stephen Dean
    Ryan Deiss was one of the few GURUs to balk at putting a squeeze page in front of a sales page. Some guru's definitely work without it.

    But it really depends on your business and what your goals are. I'm a big fan of squeeze pages, I devote a whole category to them on my blog, but they're not always the right method.

    You do have to take your traffic source in to consideration. If your main source of traffic is SEO, switching your sales page to a squeeze page (which is probably much shorter) could hurt your rankings by quite a bit, right?

    So you might consider sticking with a long sales page.

    When I purchase traffic for a penny per visitor, I always send them to a squeeze page. The traffic isn't quality enough to keep their attention for an entire sales letter.

    So traffic source can make a difference.

    A lot of people are talking about back end. And they're right. But only if you have backend products to sell and can assure yourself that you'll put in the work to keep your list warm and responsive.

    If you let your list go cold... it was probably better to just sell the product outright instead of collecting emails.

    Just my thoughts.

    Cheers,
    Stephen Dean
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  • Profile picture of the author uzomaeze
    there may be something strange in the way you created your squeeze page for me this is the way I compel success, first you need to put up an ecover some unique cover to entice the audience, make them see reason why they must be part of your list, in order words offer them something free, that way you are sure of getting a very good result.

    I believe in squeeze page marketing it works for me and thus it should work for you!

    My 0.02 cents
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  • Profile picture of the author smplylvn
    This is a really great post with some very powerful information. I did not put any focus into my list and just put an opt-in form on my site just in case someone decided to sign up. I realized not to long ago that was completely wrong. I have changed tactics and i am putting a lot more focus into building my list using squeeze pages.
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  • Profile picture of the author walterbayliss
    It is the list in the long run that makes the cash - for sure.
    I have a couple of membership sites and the main focus is ont he numbers in the front door - your best bet is to do this virally.... builds your list fast...
    From a list = monetise where you can... and then you can contact them over time.
    List first.... Sale second..
    The cash takes longer - but if you get it to go viral then you have good cash in the front anyways...
    A couple of 5000 pay days have worked for me through viral expansion.
    But the focus is ALWAYS on the list first.

    I use the Butterfly software predominantly for this purpose (free these days!! I paid nearly 2 k for it - but is still worth it)

    Any one would like to see it working or ask about viral tips - PM me or reply.

    Cheers
    Walt
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  • Profile picture of the author walterbayliss
    Sorry - I forgot to mention -
    You can add a squeeze page to every link you ever promote out there...
    Power List is a good tool (free) that allows you to do that.
    http://www.powerlistmarketing.com

    Cheers
    Walt
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