Complicated Is Essential For Success
They want life too easy. They want a cure-all method... a 1-step system that lights the profit fire without having to chop the wood.
So they buy the product that maps everything out for them, that sets out their path to riches step by easy step. These products sell like crazy because it's in our nature to try and get success with as little effort as possible.
But since everyone else can do them too, the competition is huge.
In business the easy path is TOO easy. After all, the popular phrase: "If it were easy, everyone would be doing it" applies here.
The business or product that is complex keeps most of the competition out. They simply can't duplicate it easily.
I'm not immune to trying to do things without effort - I have people to do my lawns and grounds, paint and polish my house. But when it comes to business, I want tough. When I look over my products, not one of them can be built easily. Lord knows I've tried. I am Mr Simple for everything. But I still have to put in some considerable effort and skill.
My answer to the "business in a box" guys on this forum is AVOID the business that is easy to set up and easy to run - because it will also be easy for the competition to duplicate and improve, and take the lead.
Businesses built on simple operations also fail easily too.
The best businesses have a complexity, strength and advanced understanding that are like an armour coating for long term protection and profits.
Roger Davis
Tess
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