Is it a good idea, or waste of time/money or even unethical?

by ikuret75 12 replies
Hi,
I just came across an idea. (so nothing really planed or anything, just "idea" stage, so not serious) But I want to know what you think.

I'm planning to sell a software program. I outsourced the programmer.

I just thought, what if I hire another programmer to make a simillaer program and made a different package and compete against each other (by my self)?

They are similar programs, but will be a different UI and everything.

Some people want to buy everything available out there, and also to mention the other product as a rival product on the sales letter, people may think they are 2 big names on the market.

What do you think?

Cons are that it might be unethical, and also if you are only one doing it, as a owener or a customer support person your name will show up on both of the product.:p But you can always ask your family.
#main internet marketing discussion forum #good #idea #time or money #unethical #waste
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  • Profile picture of the author ikuret75
    Thanks Mark for your suggestion.

    My thought was like this -

    If there is 1 competitor already, if I launch a similar thing, then I'll compete with the other program.

    However, If I launch 2 programs, then a potential customer thinks there are 3 options, and if they are to pick one, a higher chance of choosing mine.

    So, I thougt about the possibility of the same person bying 2, but my main idea is rather that potential customers think they have another option, and which is actually mine too.

    I got this idea from what some cellphone companies do in Canada.
    (e.g. "Rogers" owns "Fido" but a lot of people think they are different companies, and sometimes they "switch" between each carriers)

    >So I say, just make complimentary software products that work together hand in hand.

    I'll try that as well
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    • Profile picture of the author butters
      Originally Posted by ikuret75 View Post

      Thanks Mark for your suggestion.

      My thought was like this -

      If there is 1 competitor already, if I launch a similar thing, then I'll compete with the other program.

      However, If I launch 2 programs, then a potential customer thinks there are 3 options, and if they are to pick one, a higher chance of choosing mine.

      So, I thougt about the possibility of the same person bying 2, but my main idea is rather that potential customers think they have another option, and which is actually mine too.

      I got this idea from what some cellphone companies do in Canada.
      (e.g. "Rogers" owns "Fido" but a lot of people think they are different companies, and sometimes they "switch" between each carriers)

      >So I say, just make complimentary software products that work together hand in hand.

      I'll try that as well
      Lets look at that theory, if you make 2 programs so you have 2 in the market, so the users get more choice, then... You will have to do double the marketing effort to make them as effective as each other. If you pick 1 and focus all your efforts on that then your marketing will be far superior then if you run two. Just a thought to consider.
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      • Profile picture of the author ikuret75
        Yeah, it was just a thought it comes across my mind, so it seems not that effective.Thanks guys

        It just came from my experience as a buyer. When I search for something, I use a lot of keywords for a product which has functions of what I'm looking for. Then, I'll pick 2-3 similar products and compare them. If they are similar, then really, I'll pick whichever I liked the interface or useability or things like that.So I thought making similar thing but with slight difference could work. (But of course, I did not consider much about time for marketing each, haha)
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  • Profile picture of the author shabit87
    Originally Posted by precious007 View Post

    That's one of the most useless marketing tactics.

    You're basically competing against your own product "With your own product"

    I'd go marketing one software.

    Al.
    I'd have to agree. Unless the software was totally new and there was nothing like it...then you could make one software kind of suck and the other one just incredible awesome, then you could compare the two and really make one look better than the other. Just kidding, don't do that.

    But like someone already stated your just doubling your workload. Just market one and make it the best u can.
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    • Profile picture of the author Ashley Gable
      I can understand your thinking, although as others have pointed out - it is flawed.

      I have something similar, but not really the same. I sell the same course, on 2 different sites.

      One is tailored, the sales copy that is, to a certain audience, and the other to a different audience.

      So I am targeting 2 different audiences with the same product. Different websites. The only reason I do this is to be able to have targeted copy for the two main "customers" in my niche.

      But I dont think selling to the same audience will work out the same. As others have said, you will need to market the same thing - but twice.

      For me it is different, its as if they are their own product, because different people are buying them.

      Good Luck!

      Ashley
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  • Profile picture of the author Silas Hart
    Companies do this. Companies have two of their own brands compete against each other, and its a great idea. I've often thought about doing this to my own two micro niche products to give my customers the ability to choose and weigh several differentiating factors of two of my products, which makes them more happy, and no matter what makes me money.

    Think about it like this.

    There are two restaurants in town, about a block away from each other. Two have a very similar menu, similar prices, but they offer slightly different competitive prices.

    Mikes Family Food

    Chicken - $4.99
    BBQ Pork - $4.99
    Mashed Potatoes - $1.99
    Green Beans - $1.99
    Potato Soup - $1.99
    Hashbrowns - $2.99

    This place is smaller. Great for smaller families, looks more professional on the inside.

    Farmers Table Family Food

    Chicken - $5.99
    BBQ Pork - $5.99
    Mashed Potatoes - $0.99
    Green Beans - $0.99
    Potato Soup - $2.99
    French Fries - $2.99

    This place is more family orientated. Larger open space, memorabilia on the walls, etc.

    Similar food, similar prices. Discussion of "the better restaurant" comes up commonly through the community. Both places have increased traffic and profit, but what if one owner actually owns both places? Increased profit, the cheapest form of advertisment (and the best form of advertisement), and most importantly... happier customers.

    Pretty basic economics and form of marketing. I fully support your idea. Sometimes things aren't done in a single path, but several paths that point to the same goal.
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  • A pharmacist showed me one time that many of the OTC "generic" products in the pharmacy and other places in a retail store are actually made by the main manufacturer. They just simply have a generic label and are much less expensive. So companies DO do this all the time.
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    • Profile picture of the author jimn10
      htikuret75,

      I do not know if you have ever published software but the support issues can become an nightmare. There are so many different configurations, bugs in your software, other software that may conflict with yours etc...

      Regardles of what is causing the problem, you the publisher will be blamed for it.

      If support starts getting heavy, do you want to double it?

      That is the great thing about information products, little or no support issues.
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      Jim Nech

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  • Profile picture of the author ikuret75
    FaJeeb and Angela,
    Thanks for your posts.
    I feel a bit better now.

    Yes, the things you guys manetioned are exactly where my idea came from.
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  • Profile picture of the author ikuret75
    Hi, jimn10

    I know a support issue would be a nightmere. I once sold a PHP software product and sales went well, however the support was an issue. Not because my PHP product had bugs, but because a lot of people -to my surprise - did not even know how to change permissions.

    My new software product is really really simple, but does something special - (not IM related), so I'm hoping it's won't make a lot of support issues...
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