And despite this being good advice, it doesn't really explain much.
So my question to my fellow marketers is, what all are you testing and tracking?
I think newer marketers just getting started would benefit greatly by hearing some specifics instead of just the generalities of "just test everything."
I'll start the list off with the biggest things I try to keep track of on my websites.
- Number of visitors coming to my site
- Where they are all coming from (I hate seeing "direct" traffic!)
- The conversion rates of my traffic sources and individual ads
- Number of downloads of my products & zip files
Now I know there's more and useful things that you can test and track, so let's hear em!
I and others will greatly benefit from your expertise.