- You should ONLY take Visa and MasterCard. Adding more payment options for your customers such as American Express and Discover will hurt your sales. (Really? I don't know anyone -- including myself -- who didn't see an increase in sales after taking more credit cards and PayPal.)
- You will make more money by ONLY allowing people to call you on the phone to order, rather than also letting them order online.
- If you are releasing a new product to your list, you will make 20 (TWENTY!) times more sales by direct mailing your list rather than emailing your list. (C'mon, 20 times?)
There is lots I DO love about Gary Halbert --- I love his newsletter, I DO see his brilliance on occasion, and may he rest in peace, but he strikes me as someone who maybe said things for shock value.
Just curious for other insights or opinions on the guy. Is it really true he once mailed every household in the United States?