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Do you change landing/sales pages depending on the keyword?

by ikuret75
1 replies
When I was using Adwords and split testing using it, I found there were some cases when even though Landing Page A is generally better than Landing Page B, for a certain keyword actually Page B has better results.

For example, let's say I sell a dog training video. My keyword would be "dog training" "dog obedience" "dog leash training" "puppy training" etc and let's say I test Landing page A and Landing page B.

In this example, while Landing Page A is better in all the other keywords , Page B is somehow better for "dog obedience"

From this fact, it seems it's better if I splittest landing pages for each keyword and change the landing page depending on the keyword.
There maybe a landing page which is suitable ONLY for that keyword.

However, there are many keywords. To make a landing page for each keyword and do split tests for each keyword's landing page would be hard hard work and takes time (I have to wait till I get enough trafic for each keyword).

But theoretically speaking, different landing pages for different keywords makes sense.

I don't use adwords now (yeah they slapped me), but I have a lot of traffic now from my mini sites which have good SERPS on Google, and I made the content of the sites depending on the keyword, and I lead the user to my sales page from these sites.

So I'm wondering if I should change the sales page for each traffic source.

Am I too anal?
Or do you do that already and have I possibly been lazy? :confused:

Thanks
#change #depending #keyword #landing or sales #pages
  • Profile picture of the author pjblanch
    Speaking PURELY from a customer's viewpoint - when I see a landing page that is tailored to exactly the keyword I used to get there, the stickiness of the page goes up a lot - provided that the page doesn't look too customized.

    For example, it would be a little too "coincidental" if the H1 had the exact long-tailed keyword in there - if the long-tailed keyword didn't really lend itself to looking "in-place" in a title. But -- the same keyword in the first sentence of the article/content, or even in the subhead - would look believable. This is true for most long-tailed keywords. However, some long-tailed keywords would lend themselves to adorning an H1 heading just fine. You have to use common sense and put yourself in the customer's place.

    The trick is to serve people up using a courteous but believable "serving-up service", and not use a service that is a gaudy, red-carpet laden, zuit-suit silver platter adorned shuckster-type server-with-a-serious-grill using service. It HAS to be believable.

    Dog training - main keyword
    Dog training for 15-year old black-furred Labrador Retriever from New York (I'm being ridiculous here... stick with me though)

    Generic H1: I've got to tell you a story about my dog-training experience with my pet - and how she SAVED MY LIFE because of it...

    Customized H1: I've got to tell you a story about my dog training of my 15-year old Labrador Retriever from New York - and how she SAVED MY LIFE because of it...

    The ridiculous keyword JUST MIGHT WORK here - specificity really really works to pique people's interest (in most markets). What do you think?

    Now can you think of a headline that is better off being generic?

    Point is, it is probably best to put yourself in the customer's place and analyze each project. Sometimes the silver platter and red carpet works. Sometimes subtlety works better. It wholly depends on the market and the type of people you're selling to. ~p
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