Google keyword tool is making fool to all of us?

16 replies
I got so much frustrated now with Google Keyword Tool, it is not accurate and way out of your assumption.

--It is showing EXACT 14,800 searches (USA Local search volume) for a keyword which am targeting and industry is "Call Center"
--Am ranking at 1st position (across USA datacenters) from December,09 from that day am observing the traffic in Google Analytics.
--I thought, i will gain decent traffic + conversions = sales, but it's all about the Google who is not giving us proper data, what the heck is this folks


Now my stats after ranking at 1st position:

If am ranking at 1st position i must be eligible for at least 40% of the total exact searches i.e. 5,920 visits i must get. If not 40% lets get down to more realistic figure 20% if i expect than i should anyhow get minimum 2,960 visits to my site AFTER RANKING AT 1ST POSITION

But real fact is am getting JUST 113 Visits a month, wow

--Please anyone can let me know why am getting so much less traffic as opposed to Google showing me so much huge amount of searches.
--Any other tool is there, which can give me a very decent and acceptable amount of searches, which i can expect to get traffic towards my site...AHH so waste of efforts i think with Google key tool
#fool #gkt #google #keyword #making #tool
  • Profile picture of the author Paul Myers
    You're making an assumption that's easily demonstrated to be inaccurate: That all listings are created equal.

    If the visible part of your listing (the content that shows up in the SERPS) isn't as compelling as the other top 2 or 3, you're going to lose that traffic to them.


    Paul
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  • Profile picture of the author arshu123
    None of the sites have some enticing title or description for a keyword am ranking for. All of them have <keyword, keyword, keyword>
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    • Profile picture of the author Paul Myers
      Doing that search, I see 3 sponsored listings, followed by the Wikipedia entry and a listing for ICMI. Then some call center job listings. Any of those you?


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      • Profile picture of the author Mike Anthony
        Originally Posted by Paul Myers View Post

        Doing that search, I see 3 sponsored listings, followed by the Wikipedia entry and a listing for ICMI. Then some call center job listings. Any of those you?


        Paul
        Thought the same thing but Looks like he is saying the industry is call center but the keywords he is keeping close to the vest.
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        • Profile picture of the author Paul Myers
          Mike,
          Thought the same thing but Looks like he is saying the industry is call center but the keywords he is keeping close to the vest.
          Thanks. I missed that.


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  • Profile picture of the author timpears
    First off, the keyword tool is NOT ACCURATE. In some cases it is way off, in others it it pretty close. The only way to tell for sure what the traffic is, is to do an AdWords test.

    Besides that, have you tested your title and description to see if you can generate a better click through for your SERP's display? If not, then I would suggest that, before you say that yours is better than your competition. You can never know until you test.
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    Tim Pears

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    • Profile picture of the author arshu123
      Originally Posted by timpears View Post

      First off, the keyword tool is NOT ACCURATE. In some cases it is way off, in others it it pretty close. The only way to tell for sure what the traffic is, is to do an AdWords test.

      Besides that, have you tested your title and description to see if you can generate a better click through for your SERP's display? If not, then I would suggest that, before you say that yours is better than your competition. You can never know until you test.
      Yep, i did the testing my placing the special offers or discount offers, but not that much effect as i was expecting. But doing adowrds testing is a best way i think to judge the actual traffic
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    • Profile picture of the author naonline
      Originally Posted by timpears View Post

      First off, the keyword tool is NOT ACCURATE. In some cases it is way off, in others it it pretty close. The only way to tell for sure what the traffic is, is to do an AdWords test.
      An adwords test might work but you'd have to set your budget to the max to make sure your ad was shown 100% of the time.

      I would recommend using google webmaster tools. That will give you what keyword(s) your site is appearing for and the number of impressions.

      Nick
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  • Profile picture of the author Mike Anthony
    Originally Posted by arshu123 View Post

    Now my stats after ranking at 1st position:

    Are you logged out? Sometimes people forget about personalized search results and they really are not at number one except for their own search. However as tim points out the adword tool is known to be wildly inaccurate at times.

    Remember its purpose is to encourage you to do adwords plus you need to look at historical trends over twelve months. Last month could have much higher searches than this one for one reason or another.

    Tim's suggestion is sound and probably the only way that you are going to really know. You will need to set up an ad for that term and see what it does when setup to be on the first page of adword results so that you can count impressions.
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  • Profile picture of the author Barry Unruh
    Originally Posted by arshu123 View Post

    It is showing EXACT 14,800 searches (USA Local search volume) for a keyword which am targeting and industry is "Call Center"
    --Am ranking at 1st position (across USA datacenters) from December,09 from that day am observing the traffic in Google Analytics.
    --I thought, i will gain decent traffic + conversions = sales, but it's all about the Google who is not giving us proper data, what the heck is this folks


    Now my stats after ranking at 1st position:

    If am ranking at 1st position i must be eligible for at least 40% of the total exact searches i.e. 5,920 visits i must get. If not 40% lets get down to more realistic figure 20% if i expect than i should anyhow get minimum 2,960 visits to my site AFTER RANKING AT 1ST POSITION

    But real fact is am getting JUST 113 Visits a month, wow

    --Please anyone can let me know why am getting so much less traffic as opposed to Google showing me so much huge amount of searches.
    --Any other tool is there, which can give me a very decent and acceptable amount of searches, which i can expect to get traffic towards my site...AHH so waste of efforts i think with Google key tool
    You are leaving out so much important information. Is your site ranked for this phrase in broad match or phrase match? Are you checking your ranking by putting quotes around your phrase? I'm in the top 2 or 3 for several keywords based upon a phrase match, but am around 40 on the broad match.

    Is your phrase actually in the order most people search for it? Example: dog training collars or training dog collars, big difference in results. If you are ranked for the wrong order, you could be the loser.

    There are many other factors which could be resulting in your issues, other than a failure on the google statistics.
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  • Profile picture of the author badboy_Nick
    Originally Posted by arshu123 View Post

    I got so much frustrated now with Google Keyword Tool, it is not accurate and way out of your assumption.

    --It is showing EXACT 14,800 searches (USA Local search volume) for a keyword which am targeting and industry is "Call Center"
    --Am ranking at 1st position (across USA datacenters) from December,09 from that day am observing the traffic in Google Analytics.
    --I thought, i will gain decent traffic + conversions = sales, but it's all about the Google who is not giving us proper data, what the heck is this folks


    Now my stats after ranking at 1st position:

    If am ranking at 1st position i must be eligible for at least 40% of the total exact searches i.e. 5,920 visits i must get. If not 40% lets get down to more realistic figure 20% if i expect than i should anyhow get minimum 2,960 visits to my site AFTER RANKING AT 1ST POSITION

    But real fact is am getting JUST 113 Visits a month, wow

    --Please anyone can let me know why am getting so much less traffic as opposed to Google showing me so much huge amount of searches.
    --Any other tool is there, which can give me a very decent and acceptable amount of searches, which i can expect to get traffic towards my site...AHH so waste of efforts i think with Google key tool
    Googles traffic estimator has always been WAAAAY off target.

    I am now seeing this myself first hand, kinda like you are now as well. For the future, test it out with Google's PPC to check traffic levels.

    Any questions just let me know

    Nick
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  • Profile picture of the author poker princess
    There is no relationship between the position of an article in the Google search and the chance of that article being clicked on. Getting a higher position will not get you more visitors. The number one position in the listings is not the best position. No position is any better than any other. The factor which has the most bearing on your chance of being clicked on is the text in your ad, not the position.

    These are the conclusions I have come to after analyzing the SEO I have been running this year. The position in the listings used to be important, it is not anymore. People are more discriminating in their use of Google search than they used to be; they have learned to read the content rather than just click the first one they see.
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    • Profile picture of the author Dayne Dylan
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      Originally Posted by poker princess View Post

      There is no relationship between the position of an article in the Google search and the chance of that article being clicked on. Getting a higher position will not get you more visitors. The number one position in the listings is not the best position. No position is any better than any other. The factor which has the most bearing on your chance of being clicked on is the text in your ad, not the position.

      These are the conclusions I have come to after analyzing the SEO I have been running this year. The position in the listings used to be important, it is not anymore. People are more discriminating in their use of Google search than they used to be; they have learned to read the content rather than just click the first one they see.
      False. If you don't make it on the front page, no matter HOW good your title is, your traffic will be little to nothing.

      The best combination is good SEO AND good titles. SO yes, position does matter. If you are on page 50 versus page 1, trust me, position will matter.
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  • Profile picture of the author Dayne Dylan
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    Honestly, it would not surprise me if Google simply did away with the Keyword Tool.

    I can see it now, "Google would like website publishers to focus on quality content and a good user experience, not on the focus of keyword phrases, blah blah blah"
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  • Profile picture of the author arshu123
    yeah Adwords campaign is good alternative to cross verify, but for every time for every market it is not possible i think. We need to have some nice keyword tool which can give solid data, at whom we can trust to some extend
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  • Profile picture of the author actionplanbiz
    all the organic traffic i get on my sites that are position somewere in the 1st page of google all seem to be consistent with [Exact] monthly search volume.

    since your traffic is crap anyway whats the exact keyword?
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