Right now everyone seems to be jumping on the offline bandwagon. There is a lot of money to be made now, but what about the future? What happens when you approach a business and they have had 5 other "marketers" that have already contacted them? What happens when most businesses already have a site and have done SEO?
It will become a commodity and businesses will shop for the best price. Only the best will survive and the wannabe newbie will try, lose money, and quit after having spent $1,997 for the coolest Offline seminar.
There will still be money in it, probably forever, but the little guy with less experience will be sucked in only to fail.
I'm not being negative. I've seen this happen to other easy money venues. The buying and selling of "discount mortgages" was one.
Someone figured out how make money buying discount mortgages. Soon courses were all over TV offering fast easy cash in your own business. Many signed up and gave it whirl. A few succeeded but many more failed. It was hard to tell the difference between legit courses and the hyped up mass market courses. In fact the really good courses were cheaper than the hyped up mass market ones but were buried in the hype.
All I'm really saying is that newbies should look hard at offline and consider it a business, not easy money. Don't be sucked in and think your troubles are over and you've found the golden goose. Be willing to work hard and most importantly, do great work for your clients. It's a business just like any other. Perhaps it's good money, perhaps it's fun and easy, but don't bank on it always being so juicy. Plan what you are going to do when competition moves in to take your clients. Have a plan.
If you are the best, then your clients will stick with you. Don't just do a job and forget them. Care about them and make sure to give them a little extra attention. If you do that you'll have a long term business that will last when the others drop out.