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Help Me Convert PLEASE!!!!!

by Mukul Verma
11 replies
Hey Warriors,

I am working on increasing conversions with a eCommerce website. Would love to hear some warriors perspective to help increase conversions

Thanks in advance,
Mukul

(if this is not the right section, can someone guide me)
#convert
  • Profile picture of the author jtormey
    Just curious about what kind of conversion rate you are getting and what you expect.

    The site looks okay, but you may have a lot of free competition. Just go to Youtube and there are plenty of video's showing you how to unlock a Blackberry for free.

    You may want to try offering a free video for opting in, and then, after you have given them something of value for free, then make your offer of $19 to unlock the phone.

    This method works well, is a softer sell and is a better call to action in my opinion.

    Good luck.
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    • Profile picture of the author Mukul Verma
      Originally Posted by jtormey View Post

      Just curious about what kind of conversion rate you are getting and what you expect.

      The site looks okay, but you may have a lot of free competition. Just go to Youtube and there are plenty of video's showing you how to unlock a Blackberry for free.

      You may want to try offering a free video for opting in, and then, after you have given them something of value for free, then make your offer of $19 to unlock the phone.

      This method works well, is a softer sell and is a better call to action in my opinion.

      Good luck.
      Thanks that was a very good insight...5% are free unless you get it from carrier, but everyone wants free . I focus on what you cannot get for free....no market in selling a free product (like iphone unlocks), I got hundreds of videos on youtube and getting 450+ visitors a day from YouTube. I am now trying to focus on increasing the conversions.

      I am getting less then 1% of 80,000+ visitors a month on this website. I am a traffic guy, it is what I focused on for a long time, however after talking to a fellow warrior, Miguel (View Profile: patadeperro) who is a excellent conversion guy and who made me see that I am leaving a lot on the table, I have to focus on conversion

      Conversion, Conversion, Conversion

      Cheers and thanks again for the great advice
      Mukul
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      • Profile picture of the author Jamian
        Try to create new pages that has more sales copy and split test against old ones. There is only one way to increase the conversion and that is split testing the pages!

        Jamian.
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  • Profile picture of the author Scott Ames
    Ideas: Take these with a grain of salt. Testing is the real answer... but...


    The phrase "Some technical knowledge is required." I would not put that in the headline. It might turn off some people and they won't read on.


    The warning: Please Note: You are fully responsible for providing the correct IMEI # for your phone. Entering the wrong IMEI # will result with us generating the wrong unlock code and the code will not work on your mobile phone! Please use our method of getting the IMEI #.

    This would scare me. Will I lose my $19 if I get it wrong by mistake? I better not buy then. There must be a way to say the same thing but make it risk free to the buyer.

    Address the YouTube issue. People know they can get unlock information on YouTube free. You need to address that in your copy. Something like:

    "Sure you can find free information all over the web telling you how to unlock a BlackBerry, but do you know if the information is correct? You don't want to damage or ruin your BlackBerry" I would say it better but you get the idea.

    The page is a bit cluttered. All elements seem good but there seems to be a bit much there on the right side. It might confuse some.

    Guarantee. If it's there, I can't see it quickly. I want to know that I'm spending my money and will indeed get the result or get my money back.

    Testimonials. Gather some quotes from customers. "I had my phone unlocked by {} and I couldn't be happier. It was quick and easy ....." A photo of the customer would be really good.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author Mukul Verma
      Originally Posted by Scott Ames View Post

      Ideas: Take these with a grain of salt. Testing is the real answer... but...


      The phrase "Some technical knowledge is required." I would not put that in the headline. It might turn off some people and they won't read on.


      The warning: Please Note: You are fully responsible for providing the correct IMEI # for your phone. Entering the wrong IMEI # will result with us generating the wrong unlock code and the code will not work on your mobile phone! Please use our method of getting the IMEI #.

      This would scare me. Will I lose my $19 if I get it wrong by mistake? I better not buy then. There must be a way to say the same thing but make it risk free to the buyer.

      Address the YouTube issue. People know they can get unlock information on YouTube free. You need to address that in your copy. Something like:

      "Sure you can find free information all over the web telling you how to unlock a BlackBerry, but do you know if the information is correct? You don't want to damage or ruin your BlackBerry" I would say it better but you get the idea.

      The page is a bit cluttered. All elements seem good but there seems to be a bit much there on the right side. It might confuse some.

      Guarantee. If it's there, I can't see it quickly. I want to know that I'm spending my money and will indeed get the result or get my money back.

      Testimonials. Gather some quotes from customers. "I had my phone unlocked by {} and I couldn't be happier. It was quick and easy ....." A photo of the customer would be really good.
      Thanks, split testing is important.

      So what do you think of just putting a line "please read terms and conditions" to avoid scaring people off, but at the same time if we cannot calc anything with the wrong info, so we are protecting ourselves. I am gonna ask my team how often that happens , good point.

      2 people here have already hit a wrong perception (and this is a learning experience for me and think needs to be addressed). You goto You Tube and watch a video, it will give you instructions, but each phone needs a unique code calculated based of the IMEI #. Only about 5% of mostly older phones can be done free or generic (I sell those for $6 and donate the proceed). All the green screen videos, hello thats me on YT

      So maybe that perception needs to be addressed as many people who visitor are likely thinking what you are thinking, I can get it free somewhere

      On the guarantee comments; that is interesting and good to get a second set of eyes. It is on the right in red. Do others see it or miss it at first glance??

      Thanks a lot Scott, your insight very useful.

      Cheers,
      Mukul
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  • Profile picture of the author jason74
    Try to create more sales copy.
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  • Profile picture of the author Scott Ames
    On the guarantee comments; that is interesting and good to get a second set of eyes. It is on the right in red. Do others see it or miss it at first glance??
    I went back to look and couldn't find it. Then I realized you were talking about the 100% satisfaction guarantee graphic. I think it still needs to be written in text in your own words. That graphic is also hard to read. I see the 100% but the rest (for me) is a bit blury.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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  • Profile picture of the author Loren Woirhaye
    The page is pretty busy with lots of buttons on it.

    I would test this approach against a salesletter where
    visitors get roped-in by your headline and down they
    scroll to order at the bottom.

    Just too Web 2.0 for me. I think you should make up your
    mind if you want to go for the sale or for the opt-in. Maybe
    go for the sale on the letter and use a modal pop-up to
    grab for the opt-in on exit.

    I know this is a juvenile-targeted sort of thing, but even
    teenagers need to grasp what the offer is easily. I think
    all your info is confusing the sale.
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    • Profile picture of the author Mukul Verma
      Originally Posted by Scott Ames View Post

      I went back to look and couldn't find it. Then I realized you were talking about the 100% satisfaction guarantee graphic. I think it still needs to be written in text in your own words. That graphic is also hard to read. I see the 100% but the rest (for me) is a bit blury.
      Will have my designer change it, THANKS, I will not have picked that up without this forum

      Originally Posted by Loren Woirhaye View Post

      The page is pretty busy with lots of buttons on it.

      I would test this approach against a salesletter where
      visitors get roped-in by your headline and down they
      scroll to order at the bottom.

      Just too Web 2.0 for me. I think you should make up your
      mind if you want to go for the sale or for the opt-in. Maybe
      go for the sale on the letter and use a modal pop-up to
      grab for the opt-in on exit.

      I know this is a juvenile-targeted sort of thing, but even
      teenagers need to grasp what the offer is easily. I think
      all your info is confusing the sale.
      We have about 30 long sales copy, example

      Great advice.

      I find the perspectives here very interesting hearing points of views outside eCommerce websites and how they view differs.

      Appreciate all the insight

      Cheers,
      Mukul
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  • Profile picture of the author Mukul Verma
    So alot of the changes suggested (THANK YOU) are made
    What do you think of the update?

    Cheers,
    Mukul
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    • Profile picture of the author bydomino
      Looking at the current site I would make the following changes

      1) I would place a sales vid right at the top
      We are in a video age and folks like to watch videos

      the one with the two teenagers is good but this would be the main sales pitch.
      In the video it will be easy to address the 5% free YouTube stuff

      2) its petty but you do not need the learn 6 reason image on the right with the 6 reason right there

      3) Place the red IMEI message right after the "Enter IMEI # Here. This is a 15 to 17 digit IMEI number is the serial number unique to your mobile phone." statement

      Then right after that in larger print place

      Method to get IMEI, easy as ABC (note: this is a title)

      A) power on phone
      B) type *#06#
      C) what hit enter or call ???

      If this does not work and yo have the original battery then,...

      This should reduce any fear or confusion. The way you have it currently, the "how to" text gets hidden. The eye goes to the red


      4) your main sentence has some grammar errors "then you almost there" should be then your almost there"

      Also why do they need technical knowledge. Give them instruction make it seem REAL REAL easy.
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