HTML 5 Taking over the Web... Apple Snubbing Adobe because the will be obsolete. What do yall think?

16 replies
This has really sparked my interest. HTML 5 aims to reduce the need for proprietary plug-in-based rich internet application (RIA) technologies such as Adobe Flash, Microsoft Silverlight, and Sun JavaFX.

Just today, Steve Jobs snubs Adobe, and tells them... "Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind,"

HTML5 looks to be taking over the web, and replacing the tools which are needed today for a successful website.

What do yall think of this? Just thought itd be a real hot topic to touch on.

Best Wishes,

Wendy
#adobe #apple #html #obsolete #snubbing #taking #web #yall
  • Profile picture of the author Lawrh
    There is a lot of buzz in tech circles, but the reality is that it will take between 5 and 10 years for HTML5 to fully take over. They are still scrapping about which video codec to standardize upon. MS choosing h.264, Mozilla choosing Ogg Theora and Google maybe open sourcing VP8. It will take over, but not soon.

    Doesn't hurt to learn it though. Maybe get ahead of the curve.
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  • Profile picture of the author MemberWing
    W3C is the slowest entity on earth and expect any innovation from them is futile.
    Adobe can improve/innovate in real time and upgrade worldwide browsers with the new version of flash is "a flash" !

    I noticed lots of negative, competitive, and stubborn behavior from Apple lately. Long term this approach is going to level the company unless they'll change it.
    Short term (and that could mean 10 years) Apple is going to stir the waters and investment community seems to like them.

    Adobe is not going away and Apple is not the one who's going to take over the world either. It's fun.

    I think we should ride the wave unless we have big enough paddle to make the wave.

    Gleb
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  • Profile picture of the author Lou Diamond
    Hello,
    I was a little embarrassed the other day when I wanted to show someone my website on my friends new ipad, some parts of my website did not work.
    HTML 5 here I come.
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  • Profile picture of the author wnatc1
    I think I see a pattern. Apple accuses Google of stealing ideas in constructing the Android operatng system
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    • Profile picture of the author Rich Struck
      I don't care about what might replace Flash, I care about being able to watch the countless (and growing) number of videos that use it already. I use a Mac all day long but I will not buy a device which doesn't support Flash. Ever.
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  • Profile picture of the author LB
    Apple locks everything purchased on itunes to Apple-only playback software/devices. There's no "future format" that supports them outside what makes Apple money.

    Apple has always been about closed formats that make them money. Snubbing flash is just another jab at a competitive platform. Flash isn't going away anytime soon, and Apple just looks greedy and stupid for not supporting it.
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    • Profile picture of the author Mohammad Afaq
      Flash is going absolutely NOWHERE for a long time.

      This is just apple doing what they like to do
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    • Profile picture of the author Kella Bella
      Originally Posted by LB View Post

      Apple locks everything purchased on itunes to Apple-only playback software/devices. There's no "future format" that supports them outside what makes Apple money.

      Apple has always been about closed formats that make them money. Snubbing flash is just another jab at a competitive platform. Flash isn't going away anytime soon, and Apple just looks greedy and stupid for not supporting it.
      Not only do I totally agree with this but I honestly think Steve Jobs leaves tons of money at the table that he could be pocketing if he would play nicer with others :-)
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  • Profile picture of the author Josh Anderson
    For html 5 video various browsers do not all support the same codecs and the video element standard lacks some important features. This means that anyone who uses html 5 video only may cause some people to not be able to view their video in a regular browser.

    Currently the debate on html 5 video is being driven by the desire for a way to play video without a plugin that can be adopted and supported as a standard across browsers.

    Html 5 itself is not even planned to be full release until tentatively 2022:

    From: HTML5 - Wikipedia, the free encyclopedia

    Ian Hickson, editor of the HTML5 specification, expects the specification to reach the W3C Candidate Recommendation stage during 2012, and W3C Recommendation in the year 2022 or later.[8] However, many parts of the specification are stable and may be implemented in products:
    One solution to reach both the Apple mobile and standard browser markets is to use both. We are going to support html 5 with a html5 version of our player but flash is far more powerful. So the way we will apply it will be to show flash version of our player by default and sense the operating system. If they are on an operating system that does not support flash then our plan is that the script will offer the html 5 version.

    html 5 video is a cool idea... however at this time it is poorly implimented, no concensus on codecs to be supported between all the browsers, and lacks some important elements to make it truly viable.

    Most of all for commercial add supported and analytical web video applications Flash is king. there are many things that html5 video cannot support that flashplayer can... many very desirable things.

    The html 5 movement will fuel innovation which is good... but flash is king and far more versatile when it comes to commercial and direct response development uses.

    Flashplayer itself is installed on as much as 98% of the world's computers. Its among the worlds most popular and most widely used plugins.

    Apple's own quicktime plugin compared to flash has only 60-70% or less market penetration. That is mostly because Apple shoves the gigantic download down people's throats and bundles it with itunes. Now that flash supports h.264 codec it appears that quicktime has been loosing even more penetration. So there may be some motivation on Apple's side to fight back by not supporting flash at all in their mobile browser. On the other hand... mobile browsing is about being light weight and the less plugins consuming processor power the better.

    Its a catch 22 though because flashplayer just plain rocks in what it can deliver.

    I for one will be a die hard flashplayer supporter to the end. But I am excited about html 5 video as well and will develop for and support both. For right now though I would cast my vote to state that html 5 does not replace flashplayer and cannot replace flashplayer... its merely an alternative for the mobile market.

    For the home computer market flashplayer will continue to have one of the deepest market penetrations for many many years to come.
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  • Profile picture of the author Jay Jennings
    There are close to 90 million mobile devices from Apple out there that can use HTML5. And close to 90 million people that don't really care all that much about Flash on those devices.

    While HTML5 might not be "finalized" for years, there are developers making cool apps with it right now.

    My Instant Video Web Pages uses a Flash player as the core, but if it sees that an iPhone (or iPod touch) is viewing the page, switches to HTML5 video so they can view it, too.

    Flash may not go away tomorrow but I think it will be less and less important -- and possibly sooner than some people think.

    Jay Jennings
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  • Profile picture of the author 4Highflyers
    Let's also give a slightly different perspective on that figure of 90 million: what percentage of them account for actions actually taken on video sales letters, video squeeze pages and the like?...

    It's going to be nothing remotely close to that figure (in relation to flash-powered desktop/laptop/othertop users) - especially given the context of use where mobile web activity usually means greater time constraints and even less attention spans than normal (sure, this may be slightly different for iPads as their market share grows).

    Adding an alternative for iPad / iPhone users is of course a great route to take, but 90 million users forced purely down the html5 video route won't be likely to put a big dent into the Flash juggernaut anytime soon (imho)...

    And even if it did, there's still the element of backward compatibility across billions of existing pages that use flash media in one way or another, plus its links with Adobe's cross-platform Air apps.

    Besides which, at almost the same time as Apple 'ringing the changes', you have Adobe getting Flash compatibility into Google's next Android update (for some of the non-Apple mobile market share).

    There's no doubting that HTML5 will become an exciting and regularly used addition to the web toolkit at some point (just like tables to css). But a lot of this seems more to do with soap-opera style bickering between Apple and Adobe, and it's highly unlikely to drown out the use of Flash (just like tables to css).

    My 2-cents bottom line for marketers using video is (as with many things) to not get sucked too much into the sound-bitten hype of impending change, and think more about what Pareto might continue doing.

    Best,
    Adam

    PS...

    Congrats on your nice-looking new video product, Jay.
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    • Profile picture of the author Jay Jennings
      Originally Posted by 4Highflyers View Post

      There's no doubting that HTML5 will become an exciting and regularly used addition to the web toolkit at some point (just like tables to css). But a lot of this seems more to do with soap-opera style bickering between Apple and Adobe, and it's highly unlikely to drown out the use of Flash (just like tables to css).
      The thing is, Flash used to be necessary to give us certain things on the web. I believe that time is coming to an end. If you can do something with a plugin or without a plugin, choosing the latter is probably a safer bet.

      That doesn't mean you ditch Flash *today* -- but it means you start paying attention to the future improvements that are starting to take place.

      Regarding the "soap opera" you mentioned, I think a lot of reactions I'm seeing come from a "you're not the boss of me!" mentality directed at Apple. The logic of moving from Flash to HTML5 is getting lost in the emotion because Steve Jobs is such a polarizing figure.

      Jay Jennings
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  • Profile picture of the author seasoned
    If it took 10 years to replace pdf, they should probably wait 20 years before snubing it. WHY!?!?!? HOW many pdf files are out there now? How many of them may NEVER be "updated"? Apple snubbing PDF would be like them snubbing microsoft windows.

    Let's be realistic here. PERL, PHP, etc... can do similar things, but webhosts STILL try to support PERL AND PHP!

    Steve
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    • Profile picture of the author CDarklock
      Originally Posted by seasoned View Post

      Let's be realistic here. PERL, PHP, etc... can do similar things, but webhosts STILL try to support PERL AND PHP!
      And in fifteen years, most webhosts will support all of today's standards which are still around. But right now, when some of those standards are new and untested and not particularly popular, driving adoption is an uphill battle.
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  • Just two companies fighting for market share. The "best" doesn't always win.
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    • Profile picture of the author VanessaB
      Originally Posted by InternetMarketingIQ View Post

      Just two companies fighting for market share. The "best" doesn't always win.

      He who dies with the best 'marketing' wins. LOL.

      -Dani
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