FTC Endorsement Rules Get Their First Workout
From CitMediaLaw:
"The Federal Trade Commission has announced that it has completed its first investigation under the "blog-ola" rules it adopted last year, which require bloggers and other social media posters who receive a free or discounted product or service to disclose the freebie in their reviews or commentary about the product or service, or face the possibility of an FTC enforcement action. See "Guides Concerning the Use of Endorsements and Testimonials in Advertising," 16 CFR Part 255 (2010) (html) (pdf).
In the end, the FTC decided not to take any action against Ann Taylor (decision letter), whose Loft division (formerly Ann Taylor Loft) offered gifts to bloggers who attended a January 26 "exclusive blogger preview" of the chain's summer 2010 line."
Read more at CitMediaLaw here:
FTC Endorsement Rules Get Their First Workout | Citizen Media Law Project
"The Federal Trade Commission has announced that it has completed its first investigation under the "blog-ola" rules it adopted last year, which require bloggers and other social media posters who receive a free or discounted product or service to disclose the freebie in their reviews or commentary about the product or service, or face the possibility of an FTC enforcement action. See "Guides Concerning the Use of Endorsements and Testimonials in Advertising," 16 CFR Part 255 (2010) (html) (pdf).
In the end, the FTC decided not to take any action against Ann Taylor (decision letter), whose Loft division (formerly Ann Taylor Loft) offered gifts to bloggers who attended a January 26 "exclusive blogger preview" of the chain's summer 2010 line."
Read more at CitMediaLaw here:
FTC Endorsement Rules Get Their First Workout | Citizen Media Law Project
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