Trash It And Start All Over?...What Do YOU Think?

I've been thinking a lot about the world situation and wondered...

What if you had a thriving business that, for whatever reason, suddenly dried
up? What would you do?

Now, before you answer that, I'm going to throw my 2 cents in on how I
would personally come to my decision if this happened to me.

I'd look to see WHY the business dried up. Was it because the demand
for the product(s) suddenly collapsed? Did something better come out that
made the product obsolete? Is your product too expensive for people because
of economic factors?

In other words, I would try to do a full analysis of the situation before
I made any hasty decisions. You also have to look at the possibility that
the situation is temporary. Ah, but then, how long do you wait it out?

This is one of my arguments for NOT having all your eggs in one basket,
though many marketers feel that spreading yourself too thin doesn't give
you time to really put the work into any one business, and I can see that
argument. I'm not suggesting that spreading your eggs around is the be all
and end all answer. For me though, since I'm always afraid of the world
crashing down all around me, I personally prefer my business model, though
it might not be for everybody.

But this thread isn't about whether you should have all your eggs in one
basket or not. It's about what YOU would do if your eggs, wherever they
are, suddenly all cracked.

Would you start all over in another niche?

Would you try to find a way to make your current products more viable
if indeed something out there made them not so?

For that matter, do you even HAVE a backup plan?

So many of us think that what we sell has a shelf life of forever. But the
truth is, outside of food, shelter and clothing, nothing on this planet is a
must have.

Think about it.

Is your product REALLY something people MUST have?