Pre-Product Creation Strategy

12 replies
It's a common knowledge that product creation needs some homework to be done.You've an idea.. you don't go making the product.At least that's what I believe.

There's market research and knowing your audience phase where you build a identity in your niche, followed by surveys to filter out not so good ideas and finally the product creation bit.

I would like to know how important is each step and what other factors influence the success of a product.It'll be of great help.Thanks in advance.

Cheers
#creation #preproduct #strategy
  • Profile picture of the author Jill Carpenter
    Originally Posted by apoorv.parijat View Post


    I would like to know how important is each step and what other factors influence the success of a product.It'll be of great help.Thanks in advance.

    Cheers
    That's quite a bit to cover.

    Personally, the best way to approach product creation is to do the research BEFORE making the product. Make sure there is a demand for what you are about to put together, and compile a list of questions or problems that your product will solve.

    One great way to go about this is to actually create a list first of your prospects. For example, your area of expertise is acne. So, maybe you start a blog or site on the subject, provide your list with different product solutions and your take on them, and ask them what is it that they may not be getting from these solutions. What do they like and what do they hate? Find the problems, and create the solutions.

    One interesting way to go about it is to then actually create a sales page first. Sounds wacky, but if you list the bullet points of what issues your product solves, you will basically have the outline of the tasks you need to get done or instruct on.

    What determines the ultimate success of a product? Well, I think part of it is over delivering for the price, and actually marketing to get the product known or out there. It needs exposure to the audience who can benefit most from it.

    You need to know who your target market is exactly. Do you want to sell to teens or baby boomers? Because the dialogue you use with these two demographics may be entirely different - depending on the product.

    Overall the importance of each step is - well - pretty important.

    You will get out of each what you put into it. If you slack in one area it may affect your total outcome.
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  • Profile picture of the author Lou Diamond
    Hello,
    I have found the secret of product creation, it is to start and then build upon it like a house.
    I have found too many people that will not release a product until it is 100 percent done.
    If you have that attitude you will never be happy trying to please everyone.
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    Something new soon.

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    • Profile picture of the author apoorv.parijat
      Thank you for your replies. I do agree that we have to adapt to the market if we want our product to be a success.And over delivering for the price has always been in my mind.

      Though it seems that I am stuck at one process.List building and making a identity.I understand that it takes sometime to have a good list.But it's indistinct as to how should I go about it.

      I have a scripts and web apps website in mind and I am running out of methods to build a list.

      1.Writing a report - report for scripts ? maybe a how-to report about some plugin or application.. but will it work ?
      2.E-book - no clue
      3.Starting a blog - Possible but exactly what I am supposed to be sharing there.Discussing technicalities would do no good.Maybe I can review good scripts out there and give out suggestions.

      I am sure there are some other ways.Maybe I can come up with good script or app and give it away for free.

      What I want to know is how effective will it be and what other avenues are worth exploring ?
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      • Profile picture of the author Jill Carpenter
        I have a scripts and web apps website
        What do you currently do on this site? Is it just some articles?

        And what is your specialty when it comes to scripts and apps?

        Is there one you could easily create and give away to build a list?

        Your list will not be the only place to get ideas from either.

        You can put up some free polls online, and do some regular research.
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        • Profile picture of the author apoorv.parijat
          Originally Posted by avenuegirl View Post

          What do you currently do on this site? Is it just some articles?

          And what is your specialty when it comes to scripts and apps?

          Is there one you could easily create and give away to build a list?

          Your list will not be the only place to get ideas from either.

          You can put up some free polls online, and do some regular research.
          I've not started a website yet.But I've a membership website in mind,offering useful scripts/softwares. (good in number).

          I know 6-7 languages.Sufficient enough to make web application or stand alone desktop application.And yes,I can give away free scripts.

          As a product owner, do I really need to concentrate on list building?

          Rather than investing time on list building,can't I finish with market research,come up with the product and work on promotion?
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          • Profile picture of the author Jill Carpenter
            Originally Posted by apoorv.parijat View Post


            As a product owner, do I really need to concentrate on list building?

            Rather than investing time on list building,can't I finish with market research,come up with the product and work on promotion?
            Listbuilding is an ongoing process and can be set up and forgotten about.

            You don't have to put a million autoresponders in there pre-loaded.

            It can be a simple:

            Hi,

            My name is apoorv.parijat and you are getting this email because you signed up to try my script.

            You can find your downloads on this page: (insert link here)

            If you are ever looking for something specific with this script, I would love to hear from you.

            You can simply reply to this email, and I will be with you as soon as possible.

            Thank you again,

            apoorv.parijat

            PS: If you do not wish to recieve these updates, you can unsubscribe at the bottom of this letter.


            -------------------------------------------

            Now, every time you have an upgrade or something new, just blast out a quick note, and remind them of who you are and why they are receiving the email. And then tell them the new news of course.
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    • Profile picture of the author MoneyMaker Guy
      Originally Posted by Lou Diamond View Post

      Hello,
      I have found the secret of product creation, it is to start and then build upon it like a house.
      I have found too many people that will not release a product until it is 100 percent done.
      If you have that attitude you will never be happy trying to please everyone.
      Thanks for bringing this up. I have become OCD with perfecting everything first and then hoping the product will sell by the bucket load. That means I am taking forever to get a product out in front of people.

      Time to change strategy and get into the marketplace quick and if testing proves otherwise either improve on the product or bale and move onto the next one.
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    • Profile picture of the author James Sol Radina
      Originally Posted by Lou Diamond View Post

      Hello,
      I have found the secret of product creation, it is to start and then build upon it like a house.
      I have found too many people that will not release a product until it is 100 percent done.
      If you have that attitude you will never be happy trying to please everyone.

      Yeah, I believe it is better to start and change course than start 100% right.
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      I offer Product Launch Blueprints and Product Launch Management Services. I studied under Jeff Walker's Product Launch Manager Coaching Program. I also provide online marketing for Personal Development Guru's in the Self Growth Industry. Looking forward to support you in any way I can. Namaste, James Sol Radina http://www.facebook.com/briantracydirector

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      • Profile picture of the author apoorv.parijat
        Thank you for your replies.

        So I understand that list building is on going process.I reckon same goes with online identity.

        I watched a seminar video few days back and the speaker had an interesting observation to share.It was about "What consumer's are looking for in today's time" ..

        Back in the old times.. it started with

        "Commodities" turned to "Goods"."Goods" commoditized to "Services" and finally "Services" to "Experiences".

        So being in Experience economy, it's about rendering authenticity and I believe an identity is important for that.
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  • Profile picture of the author OmarR
    I ignored list building for a long time but now that you think about it, it kind of recycles the traffic?





    .
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    • Profile picture of the author Jill Carpenter
      Originally Posted by OmarR View Post

      I ignored list building for a long time but now that you think about it, it kind of recycles the traffic?
      Yes, it brings traffic back.

      So, lets say I go to his site, and I download a free script without signing up.

      Next week, he has an improved version and he is actually charging a nominal fee for it.

      Do I want to know about this improved version? There is a good chance I do - and that I will pay a couple of dollars for those improvements he made.

      But wait! He has no way to contact me and tell me about it because I did not sign up for a list - I only took my free download and have gone off to other things.

      Now I lose, and he loses.

      Here is the other issue - how will he contact me to ask me what improvements to the script would make my experience a better one?

      You can do a mass mail and ask your subscribers these things. You can pull them back to your site to generate some traffic. And when they tell their friends where they can go to get the script for free, they will sign up for it too.
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      • Profile picture of the author Alminc
        Another approach that can be equally successful is to
        simply create a product for the evergreen niche.
        For example traffic generation, list building, social networking,
        SEO, etc. You don't have to do any reserach, you know that
        there is constant big demand for such products.

        The question is how to bring buyers to your offer.
        If you build a sales page type of site it won't work.
        Build a blog instead, optimize your blog around your
        product's main keywords, build links and write 15-20
        quality posts. Promote your blog. After 4-6 months
        you can be on 1st page in google for 2-3 main kywords
        and start making sales.



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        No links :)
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