The extended shelf
Hi guys, I'm new here.
But basically I'm just at uni right now and have a topic to complete on the extended shelf and there is nothing on the interwebs(that I could find) on it.
It's basically broken up into four levels-
Individual
Family
Community
Group
and it has to do with how a consumer associates themself with the product whether is on the individual level which is clothes, shoes, or family level the size of their house, community the neighbourhood they belong to or the group level where they are part of a group. Where all levels make one to form their identity.
I obvioulsy know a little of the topic, but I want to know more from different views.
Any information of the topic will be helpful.
Please help me out. I'm stuck. :confused:
But basically I'm just at uni right now and have a topic to complete on the extended shelf and there is nothing on the interwebs(that I could find) on it.
It's basically broken up into four levels-
Individual
Family
Community
Group
and it has to do with how a consumer associates themself with the product whether is on the individual level which is clothes, shoes, or family level the size of their house, community the neighbourhood they belong to or the group level where they are part of a group. Where all levels make one to form their identity.
I obvioulsy know a little of the topic, but I want to know more from different views.
Any information of the topic will be helpful.
Please help me out. I'm stuck. :confused: