14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

List building as an affiliate - essential?

by Geoff A
11 replies
Hi everyone

if you were selling say, an acne product as an affiliate, would you build a list around this?

I understand the value of list building around "wide" niches - (if I was building a business around guitar instruction for example). You can then market valuable items to your list.

However what if the niche is very specific as in the acne example above?

thanks!

Geoff
#affiliate #building #essential #list
  • Profile picture of the author Rob Howard
    [DELETED]
    {{ DiscussionBoard.errors[2062198].message }}
    • Profile picture of the author Geoff A
      thanks Rob - I guess as you have pointed out, no matter how narrow the niche appears, it can always be extended into other products

      cheers
      Geoff
      {{ DiscussionBoard.errors[2062330].message }}
  • Profile picture of the author jjpmarketing
    List building is important in any niche. With affiliate marketing, you can use that to find the buyers in a niche and then promote other related products or use surveys to solicit the members of the list and find out what they want exactly. Then build a product around the info they provide you.

    Dennis
    {{ DiscussionBoard.errors[2062402].message }}
  • Profile picture of the author Christian York
    Building a list is fantastic and you should definitely do it in whatever niche you are in.

    This is because of a couple of reasons:

    1. It normally takes time before people trust you. The more emails and content you send them the more likely they are to buy from you.
    2. If someone isn't willing to sign up to your list then they probably won't buy anyway
    3. If you are desperately in need of a solution (i.e. acne) you are going to buy more than one product. Even if it says it does the same thing.
    4. You can do ad swaps and build your list and therefore make more sales easily

    Good luck
    {{ DiscussionBoard.errors[2062586].message }}
  • Profile picture of the author richgrad
    Yes definitely... your list is your asset... in case something goes wrong (the offer you're promoting successfully gets pulled), you still have your list... you don't end up with nothing
    Signature
    Get my NEW eBook "How I made S$138,255.80 in passive internet income during the last recession" (worth $47) FREE now (Limited Time Only!)

    FREE eBook: 101 Powerful Affirmations (worth $47)
    {{ DiscussionBoard.errors[2062654].message }}
  • Profile picture of the author Geoff A
    awesome - thanks everyone! I was thinking that a narrow niche couldn't be marketed to more than once .. but it is becoming clear you can offer value more than once to people in the niche. Also that you protect yourself if the product gets removed. You could then offer an alternative perhaps
    {{ DiscussionBoard.errors[2062672].message }}
  • Profile picture of the author Floyd Fisher
    List building is essential, period.

    There are people that don't do it, and are successful, but they end up working 24/7/365 (it's called continuously updating content on your site). Do you really want to do that?
    {{ DiscussionBoard.errors[2062766].message }}
  • Profile picture of the author Lasse
    yeah totally! build lists of everything you can get your hands on acne people are people interested in the niche "looking good" or looking better or low self esteem... the would be interested in products to that niche... emails are soooo powerful, our list is only 300 people (we are new) but we have already got $600 from that list on auto responder emails, automatic sent out... so yeah... build list always
    Signature

    flowerpower! :P

    HOT STUFF! How to get 1000+ free .EDU back-links!

    {{ DiscussionBoard.errors[2062994].message }}
  • Profile picture of the author alunmax
    Yes, the list is a must. It doesn't matter how narrow the original niche appears, you can always spin off into new areas. The great thing about a list is that you can track the success of offers that take you 'outside' of the obvious niche. If the stats look OK, you can offer more products in that area, as long as you make most of your e-mails free, valuable content to your core market.

    Serve them well and they will be open-minded to products that stray into new areas - because you have earned their trust.

    Alun from England
    {{ DiscussionBoard.errors[2063203].message }}
    • Profile picture of the author SmartFX
      If you want to sell any specific or physical product by affiliate marketing the technique wouldn't be different.

      List building technique could be applicable in the same manner. During sending email to the potential customers you have to keep an eye on the matter that you should maintain 80/20 method.
      That means 80 percent of email should be informative about the product, like its merits and limitations. And the other 20 percent could be sales promotion. Thus the buyer could easily get attracted by the concealed advertising.
      {{ DiscussionBoard.errors[2072493].message }}
      • Profile picture of the author DeadGuy
        I agree that listbuilding is important, however, whether you choose to implement it for your affiliate offer really depends upon the strategy you are adopting. If you are only testing the waters with a CPA offer by using direct linking for example, building a list may not be optimum for you.

        Remember. Building a list may give you multiple attempts at making a sale, but you will need to set up the requisite autoresponder series to accommodate it. This can be daunting and actually unjustified if your projected commissions do not support such an effort.

        If you are just starting out with a brand new affiliate product, you should only have one specific focus for your sales page. In other words, you only want your visitors to do ONE thing when they reach your web page. It could be that you want them to sign up for your list but I'm betting you are really after an affiliate commission here. At least to start with. If so, do a bang-up presales job and get them to click through to the product sales page. Whatever you do. Do not confuse your visitors.
        Signature

        You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

        {{ DiscussionBoard.errors[2072564].message }}

Trending Topics