# what is considered good traffic?

by zeoul
10 replies
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I would like your opinions on what would be considered good traffic in a month for a brand new website. I have done everything I need to do and wonder what would be an average so i can see if I have been successful. Moving forward, what would be considered good traffic for a 6 month old campaign per month?
• Are you getting the traffic that is matched to your offer? Is it targeted traffic?

It doesn't do any good to get a thousand people a day if they are not interested in your offer.

So, the first step is to make sure that you go after people who are matched to your offer. You sell a book on horse care then you want people who are looking for a book on horse care.

Next, you want to get enough to make the profit that you need.

Profit Formula

Traffic x Conversion x Price = Profit

You need 100 people a day with a sales page that converts at 1% and a profit margin (you make per sale) \$25 to make \$25 a day.

To make between \$3000 and \$4000 a month you need to get more traffic, get a higher converting sales page or sell a higher priced product.

The most difficult of the three is a higher converting sales page.

(The industry average for sales page conversion is around 2% but be conservative at 1%)

The easiest is to find a higher priced product. ( sell one product a day for \$100 profit)

You can increase your traffic. (400 people a day = \$100 a day for a \$25 profit)

Make adjustments to increase the value of all three. (Traffic 200 x Conversion 2% x \$30 = \$3600 a month)

So depending on how much profit you want to make, you use the formula above to figure out how much traffic you need to make that happen.
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•  Originally Posted by Matt M Are you getting the traffic that is matched to your offer? Is it targeted traffic? It doesn't do any good to get a thousand people a day if they are not interested in your offer. So, the first step is to make sure that you go after people who are matched to your offer. You sell a book on horse care then you want people who are looking for a book on horse care. Next, you want to get enough to make the profit that you need. Profit Formula Traffic x Conversion x Price = Profit You need 100 people a day with a sales page that converts at 1% and a profit margin (you make per sale) \$25 to make \$25 a day. To make between \$3000 and \$4000 a month you need to get more traffic, get a higher converting sales page or sell a higher priced product. The most difficult of the three is a higher converting sales page. (The industry average for sales page conversion is around 2% but be conservative at 1%) The easiest is to find a higher priced product. ( sell one product a day for \$100 profit) You can increase your traffic. (400 people a day = \$100 a day for a \$25 profit) Make adjustments to increase the value of all three. (Traffic 200 x Conversion 2% x \$30 = \$3600 a month) So depending on how much profit you want to make, you use the formula above to figure out how much traffic you need to make that happen.
This is a good answer.

It really all depends on how much profit you are trying to make?

Then you can figure out (using profit per sale, conversion rate) how much traffic you need to drive to your site.
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• 1000 visitors are good traffic for beginning site and if have 10 people buy your product, this may is good traffic. If no one buy, you may find another source of traffic for your site.
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•  Originally Posted by dannyadams It's ALL about your traffic sources my friend...ALL about traffic sources. Everything else is secondary. Let me give you an example... Lets say I own a computer store. I hire some "expert" copywriter to write me up a sales letter. I send that letter to 10,000 people who just purchased Dell computers. How many will convert? NONE! On the other hand, I use some common sense, tell people what they are getting, give them a fair price, under promise and over deliver, and I do it all myself. Then I take that sales letter and I show it to people who just had their computer crashed after 3 years of use...How many will convert? ALOT! Obviously I'm using extremes but I think you get the point. If you are selling to people who have no interest in your product or service....price, copy, promises, guarantee, testimonials, and whatever else is useless.
Good points!

I use Google Ad Planner to determine traffic sources and then to also evaluate how will I have to tweak on my pages to improve such traffic conversions. Additionally, I use Google Optimizer to be able to see which to tweak on.
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• What kind of traffic? Serps, ppc, youtube.....? We need more info
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• The traffic I meant was just the targeted traffic from a new affiliate site using text links. (although the info i also got was awesome as usual from this site!) I want to know from people that do this for a living, how many hits are you getting a month on your very first month of a new site and then in the sixth month. I am curious to see if my 80 clicks on a 3 week old site is any good. I realize it means nothing if I don't sell anything, but it means something to me to know if people are able to get way more people to their site. If this is the case then I am not doing something right.
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•  Originally Posted by dannyadams what you aren't getting is that the number doesn't matter. It matters where the people are coming from. You want numbers? Go post a dating ad and tell the guys that your number is listed on your site. You'll have tons of hits. I'm not trying to be mean, that's just how it is. 80 clicks on a 3 week old site could be very good or it could be very bad. It all depends on where those 80 clicks came from.
No worries, I don't bruise easily! lol Ok I get what all of you are saying. I was looking at it all the wrong way. The focus needs to be on who and where the people are coming from not how many there are. I have lots to learn but glad i found this site. I won't be posting phone numbers anytime soon!
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•  Originally Posted by zeoul I would like your opinions on what would be considered good traffic in a month for a brand new website. I have done everything I need to do and wonder what would be an average so i can see if I have been successful. Moving forward, what would be considered good traffic for a 6 month old campaign per month?
You shouldn't be measuring a site's success by how much traffic - don't you care about the bottomline?

I have sites that get 1,000 visits/day that generate \$200/month, and sites that get 1,000 visits/month that generates \$500/month.

By traffic standards, then former is more successful. By revenue, then latter is more successful.

Also, traffic can be bought...
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• It's all relevant to the product offered and the quality of traffic that you are receiving. I have had sites that receive only 100 unique visitors a day make 20 times more than other sites that received 4,000 unique visitors a day.
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