For years I have sat back and watched people boast some seriously high overall click-through rates on their article marketing campaigns. I'm talking upwards of 50-75%. These marketers apparently have the magic ingredients to blow their competition out of the water!
And now I am going to share it with you - for FREE!
So how did they do it?
Quite honestly, I don't believe they did.
I sincerely believe they are just blowing smoke in an effort to boost their ego or try to make sales for their latest "product."
Sorry for the anti-climax.
Here's why I say this...
I recently did a study of CTRs with the help of several VERY serious and respected article marketers in the industry. Some of them you may have heard of, some of them...probably not. But these folks are quiety (some not so quietly - LOL) raking in tons of money using article marketing as one of their main marketing strategies.
It quickly became obvious to me - as I suspected for quite some time - that the average CTR was nowhere near 50%. Not one single marketer had an overall CTR above 25%. And most were down at around a 15% CTR.
Note: I did not take their word for it. I logged into their account (with their permission, of course) and looked at their stats myself! EZA, AB, AD, GOArticles and a few others. Plus, I used stats from my own article directories and my own niche campaigns as well.
This study was done about 2 months ago, but I have kept it to myself until now.
In another thread, http://www.warriorforum.com/main-int...-question.html, another great article marketer, Tim Gorman, and I simultaneoulsy posted about CTRs not being as high as most people think they should be. This prompted me to start this thread so we didn't hijack the other one.
Even the great Steven Wags himself revealed less than a 10% CTR in his most profitable niche. And others like the beautiful Tina and Alexa and others jumped in to help verify.
Sure, some single articles may get a CTR of 50% if their view counts are low, but an overall campaign CTR will most likely not come close to that.
If someone could get a 50% CTR on an article marketing campaign, I guarantee they aren't going to be revealing their secrets on a public forum.
So guys and gals - if you hear anyone bragging about an overall CTR that seems a bit high, I would be highly cautious if they try and lead you to a sales page!
Good luck and KEEP WRITING!