Keyword Marketing
The momentum of keyword marketing can be understood by the fact that Google, with a market capitalization of approximately 117 billion dollars, bases a major part of its revenue on it.
Suppliers aiming at promoting their products and services, try to select relevant popular keywords. The prices paid in order to appear on the sponsored links section when a specific keyword is requested by the User, are settled at Google via an auction process.
Suppliers aiming at promoting their products and services, try to select relevant popular keywords. The prices paid in order to appear on the sponsored links section when a specific keyword is requested by the User, are settled at Google via an auction process.