Alexander Graham Bell, Thomas Edison, the Wright Brothers...
While all were inventors and all were world famous, NONE of them made and kept very much money. In fact, the guy who invented the very first personal computer died broke in 2003.
So - who makes all the money? People who understand how to build a business and systemize it. Business people NEVER try to invent new stuff - they take something that is already selling and give it a new twist, delivery method, or angle. They sell to a market that is already there and demanding the product.
In other words - the copycats make all the money.
In the IM business, it is almost never profitable to create something brand new that people do not understand. (If you have to explain why someone needs it - you've lost them already)
It is always easier and much more profitable to offer something that people are already wanting and buying.
That's one reason why PLR does so well in IM.
So - note to newbies and even some more experienced folks... Find a product or idea that is already selling well, create your own version of it, and then get on Page 1 of the big G with it.
You'll be amazed how fast your bank account will fill up